RE: Has Britain's 'Coolest Brand' Dropped A Clanger?

[crostonian]

How pathetic this is, at least Ferrari and Porsche just promote the car not the lifestyle. If you want cool look at Maserati, even the two door Gran Turismo has more room in the back than the Crapide.

[Alfanatic]

Agreed. The first rule of being cool is not to look like you're trying to be. This ridiculous production and the "power beauty soul" junk are both trying too hard. Cool is a title you earn, not a title you can bestow upon yourself.

[E21_Ross]

Emeye said:

Remember those cool BMW films from a few years ago? That's how to do car marketing.

This is worse than Emmerdale or Footballer's Wives. A LOT worse.

they still make great commercials IMO

http://www.youtube.com/watch?v=OIYHHRSmMTA

agreed, that AM video was cack

Edited by E21_Ross on Thursday 13th January 09:10

[MonteV]

Too slow, too boring, I didn't have the patience to watch beyond "I'm the brain."

[85Carrera]

suffolk009 said:

Aston Martin....cool? Don't think so.

They dropped off my wish list years ago.

Agreed; would love an old one, though.

How wky is it to have "power beauty soul" or whatever it is flash up when you start it up. Pathetic.

[Greg_D]

Specialism, "fighting"

I mean, seriously..........

Who wrote this drivel

Greg

[Twincam16]

anonymous said:

[redacted]

Perhaps - but surely the subtlety of Aston Martin and their sense of 'British reserve in metal' is all part of their international appeal? They leave flamboyance to the Italians and cheese to the Americans.

Surely a Bond film acts as a better ad?

[williamp]

Jenny Tills said:

What was the point of the baddy flicking over his Jaeger LeCoultre? All you saw was a mechanism and 25 jewels?

Because J-LC are the "official" watch supplier to Aston Martin and its customers ( No, I dont geddit either), so its a bit of brand marketing for them too...

In next weeks edition, they will show a DBR9 driver wearing Hackett and...

[Insight]

This could be the latest Bond trailer, after all, the last two films weren't much better than this!

[ukzz4iroc]

This is the last proper Aston-

[PeterTheWelshman]

Have to agree, just watched the trailer and its dreadful

Can't quite get my head around the car either

[Oddball RS]

So what is Britains coolest brand - to PH type people?


Not really though about it too much but i might vote Martin Baker? Near total world domination in their market and saved countless lives.

[hornetrider]

hora said:

The characters look like Recruitment Consultants.

They probably are - they're certainly not actors.

[niagra]

Saw one driving through Warwick the other day.

[pilchardthecat]

It would have been less nauseating if they had employed some actors, rather than catalogue models.

[neil_bolton]

Thats an absolutely awful advert.

Such a shame that Aston has gone the way of obsessed labelites and footballers.

Aston. You're nailing the coffin shut very quickly with the true enthusiasts - but I suspect you don't care about that when there are plenty of Chelsea and Kings Road buyers out there.

[Chris-R]

Oddball RS said:

So what is Britains coolest brand - to PH type people?

'Garlick' - surely..?

[Funk]

Problem is, I Aston know that genuine enthusiasts won't pay the bills. They need to appeal to those with loads of money but no taste. A case of Aston becoming a 'lifestyle accessory' rather than sports car contender?

[Benjman]

williamp said:

Jenny Tills said:

What was the point of the baddy flicking over his Jaeger LeCoultre? All you saw was a mechanism and 25 jewels?

Because J-LC are the "official" watch supplier to Aston Martin and its customers ( No, I dont geddit either), so its a bit of brand marketing for them too...

In next weeks edition, they will show a DBR9 driver wearing Hackett and...

They have a different time zone on the back side, don't they?

[Lightningman]

Total and utter cack