Sludge, the Engine Cholesterol!!

[g3org3y]

Wandering though Tesco a couple of days ago I noticed the new labelling of Castrol's GTX



"Fights sludge, the engine cholesterol".

Is this what sludge is being referred to nowadays? Is this supposed to be equivalent to LDL, HDL or VLDL cholesterol? I'm worried now(!)

Who is this aimed at? The lay person who will never do their own oil changes? The enthusiast who is more 'in the know'?

I can understand a bit of semi-scientific marketing bullst (see Magnatec) but this has 'annoyed me beyond reason'.

Does everything have to be simplified to appeal to the lowest common denominator?

(As a side note, I'm glad Castrol have stopped producing the containers with the 'EZ' open/pour type top, which was anything but).

[Kiltox]

Was it on offer? Need some CHEAP oil

[eldar]

Its aimed at those who have sludge in their engines. The ones that never change their oil. Top marketing

[Ace-T]

g3org3y said:

As a side note, I'm glad Castrol have stopped producing the containers with the 'EZ' open/pour type top, which was anything but.

I have had at least 3 incidents where this cap came off in my car boot (2 different cars). One wrecked a favourite leather jacket. All resulted in newspapers in the boot for months trying to soak up the grease. Utterly fking stupid design. Not easy to open when you try but pops open at the slightest hint of movement when you really don't want it to. Thank fk it has gone.

Trace

[g3org3y]

@ Kiltox - £16.99 iirc.

eldar said:

Its aimed at those who have sludge in their engines. The ones that never change their oil. Top marketing

Indeed!

I notice there's no 'cholesterol warning' on Castrol Edge. Magnatec bottles state "Our molecules cling from the start".