Thursday 30th August 2012

Vettel cameos in pop video

Hello, is that Sebastian? Time to earn some of those corporate dollars...

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Pop stars and cars … if ever there were a PR minefield one should avoid at all costs. Just ask Lotus.

And so into it blindly steps Sebastian Vettel, apparently as confused as to Infiniti’s connection with his Red Bull racing car as any of us. Yes, he’s put his name to a special edition and all that. But clearly someone in the PR department wants some more face time. A bit more exposure for the plucky young German.

"Er, so who's this German guy then?"

Hence his slightly baffled appearance – with an Infiniti, natch – in a new video for Melanie Fiona (nor us). So we have R&B video basics – pouts, tight clothes, screeched vocals, some backlit dry ice and all that – and then into the middle of it stumbles Vettel, rictus grin in place as he tries to figure out exactly why he’s there having perhaps forgotten it’s emblazoned across his race overalls. So there’s the essential caressing the gearstick symbolism, a bit of mild hoonage around a warehouse and then he’s left to twiddle a mixing desk at the back of the stage. Again, nor us.

It’s all a bit cringeworthy really. And here Vettel could do with taking a leaf out of Hamilton’s book. He may try and dress (and, er, shave) like he’s stepped out of a music video and prove he’s down with the kidz with his ‘street’ tweeting. He may date a pop star and namecheck his pals in the business at every opportunity. But even he’s got the sense not to gatecrash a party like this.   

Painful viewing right here, should you wish it. And a making of too!

 

 

[epom]

Terrible all round...

[Dave Hedgehog]

commercialism jumps the shark

could have picked an interesting car over that washing machine ...

[chris7676]

What is cameos?

[pwrc]

I still like seb's personality, and i'd like to think he did this because he finds it funny. It's like Martin Brundle once said, he imagines seb driving around telling jokes to himself in the cockpit and basically having a giggle.
I'd love to meet him, because outside the racing and pr he seems like a really nice and fun guy (for a german)

[StottyZr]

I expected to hate it. I have no idea who Melanie Fiona is which confused me even more, why the hell would Vettel be in a video with an unknown "pop star"

Didn't mind it too much, she sounds a bit Christina Aguilera and the cameo worked(bearing in mind PH have advertised it)

Nowt wrong with a bit of cringe (may I stress "a bit") if people wern't attracted to it James Bond would have died many moons ago.

[a13exf]

imagine the reply if someone asked kimi to do something like this for lotus!
I like vettel I bet he did it as a bit of a piss take, I guess the pr department for the record label and infinity are loving this as it's obviously doing the right trick by bringing this new (I think) artist to everyone's attention and also making a boring infinity saloon car look a little less so.

[McSam]

He looks hilariously uncomfortable with the whole thing and is it only on my viewing where her lip sync goes miles out towards the end?

[David87]

Yet more ammo for the Photoshop Lewis Hamilton thread.

[Crow555]

David87 said:

Yet more ammo for the Photoshop Lewis Hamilton thread.

Linky? I may have missed this one. I've seen the Alpha cabs and the Alfa romeo GT wheels ones only.

[TonyHetherington]

chris7676 said:

What is cameos?

It's quite correct useage, that's what it is;

http://www.thefreedictionary.com/cameo

[EDLT]

It isn't a Call Me Maybe lip synch video, and for that he should be applauded.

[Ikemi]

I imagine he is only doing it for a laugh; it doesn't look as though he is taking it too seriously. I'd be laughing if Seb was asked to perform some meaningful stares at the camera, or decided to add in some odd 'gangsta rap' hand gestures though

[Frimley111R]

Fairy play to him. I'd do it if I was him and had the chance.

[Ikemi]

Frimley111R said:

Fairy play to him. I'd do it if I was him and had the chance.

Same here ...

[Strawman]

chris7676 said:

What is cameos?

This video explains it well

Youtube

[anonymous-user]

At a quick glance I thought it was Stevie Wonder.

[tommy vercetti]

Crow555 said:

David87 said:

Yet more ammo for the Photoshop Lewis Hamilton thread.

Linky? I may have missed this one. I've seen the Alpha cabs and the Alfa romeo GT wheels ones only.

http://www.pistonheads.com/gassing/topic.asp?h=0&f=210&t=1098188&mid=219815&i=0&nmt=Photoshop+Lewis+Hamilton&mid=219815

[xperimental]

RUBBISH CAR ,, SUBBISH STAR AND A RUBBISH SONG,,,,,, INFINITY NEEDS TO FIRE THEIR MARKETING AND BRAND BUILDING TEAM

[RevOne]

CRINGE

[Crow555]

tommy vercetti said:

http://www.pistonheads.com/gassing/topic.asp?h=0&a...

Thank you, kind sir. That's my lunch time entertainment for the next few days sorted.