RE: 992 Targa first of four 'Heritage Design Editions'
RE: 992 Targa first of four 'Heritage Design Editions'
Monday 1st June 2020

992 Targa first of four 'Heritage Design Editions'

As Porsche looks forward, so its limited-run cars look back - beginning with a 50s-inspired Targa



While 'Porsche Exclusive Manufaktur' might initially conjure up images of wheels painted to match Python Green paint, colour coded vehicle key pouches and Truffle Brown seat belts, it has also been responsible for some incredible limited editions over the years. Think 911 Club, 997 Speedster and Sport Classic, the gold 959s and the most recent 911 Turbo S Exclusive Series.

They've been doing it for decades, in fact, and now Porsche Exclusive Manufaktur is embarking on its biggest project yet: the Heritage Design Editions. The cars aim to bring together "reinterpreted" historical interior and exterior design flourishes with the latest technology, satisfying those with a desire for something more classic in a Porsche line up where progress never really ceases. There will be four versions in time, the first is the Targa, based on the 450hp 4S and available to order now.

The most obvious change, for starters, is the Cherry Metallic paint, inspired by 356s and with gold accents to complete the retro vibe. Black, red, silver and Crayon are also available, but having seen it up close (via a Microsoft Teams call) the dark red really gives the HDE a glamorous look that elevates it above a regular Targa. And when paying £130k, something above a regular Targa is probably what's required.


Additional cosmetic tweaks include the white strakes on the bonnet (evoking the damage-covering white paint spears seen on early Porsche racers), the Fuchs wheels, the historic Porsche crest used in place of the modern logo and a 'Heritage' boot badge. Again linked back to the 356, it is inspired by the '100,000km' badge given to all owners back then on reaching the milestone.

Inside, those put off by the strawberry cheesecake combo of Bordeaux Red with Atacama Beige will be pleased to know that black and beige will also be available. There isn't any choice, however, on the seat material: corduroy is back. Another nostalgic reference in the Targa Heritage Design Edition, the cords are said to "bring the fashion style of the 50s back to life." And though it sounds a bit naff, the view from the laptop screen made corduroy look... well, pretty good in all honesty. Again, it's something to lift this Targa clear from the others; ditto the limited edition plaque (again in gold), the embossed centre armrest and the green-backlit dials. Porsche is intentionally referencing the 356 here again, though it's very easy to see 911 R as well - which is cool.


One more thing, too - the watch. Available exclusively to buyers of the Heritage Design Edition, the chronograph is somehow also 356-themed and costs £10,650. Best really like Bordeaux Red...

Anyway, watch aside, the Heritage Design Edition - and the Pure Heritage Design pack that's coming for regular 911s - is an interesting development for Porsche sports cars. As mentioned, there will be four in total; the video conference confirmed that all will be coming in the current lifecycle, a manual-only version is pretty likely and all will hark back to a different era. With this Targa inspired by the 1950s, the other Heritage Design Editions will focus on the 60s, 70s and 80s. Porsche is only too aware of its heritage (and the money to be made from it) and reiterated to PH that the cars are all about balancing modernity and tradition - particularly when it comes to satisfying customers not totally sold by the firm's electrified future.

Porsche Exclusive Manufaktur will likely be kept busy by the result. A 992-example production run is already confirmed, with around a third to go to North America and half to be sold in Europe; China, apparently, cares far more for the modern and futuristic than the throwback special. For customers in the UK and Ireland, orders are open from today - prices start at £136,643.


 












 

Author
Discussion

Water Fairy

Original Poster:

6,453 posts

178 months

Monday 1st June 2020
quotequote all
Is Porsche possibly the most cynical and piss taking manufacturer around at the moment?

SlimJim16v

7,535 posts

166 months

Monday 1st June 2020
quotequote all
Ugly and gaudy.

Superdavros

240 posts

255 months

Monday 1st June 2020
quotequote all
No, by my reckoning they’re fourth, after;
i. Aston’s, “I can buy my own James Bond DB5, complete with after burners.... but can’t register it”...
ii. Bentley’s “You too can be a 1930-odd Le Mans owner”... then annoy the loyalist of their supporters
iii. Jaguar’s “we are up the creek - anyone fancy a D-Type?”....


frm70

34 posts

228 months

Monday 1st June 2020
quotequote all
Fabulous and exclusive will grace any collection

Om

2,147 posts

101 months

Monday 1st June 2020
quotequote all
Tragic

Wills2

28,180 posts

198 months

Monday 1st June 2020
quotequote all
Fabulous but not the red steering wheel.

DT72

2 posts

71 months

Monday 1st June 2020
quotequote all
I quite like it SlimJim but if you don't like it then don't buy it. Pretty simple.

sumpoil

431 posts

187 months

Monday 1st June 2020
quotequote all
Errr .... well .... uummm, errr .... the watch looks nice ....

Prestonese

805 posts

128 months

Monday 1st June 2020
quotequote all
sumpoil said:
Errr .... well .... uummm, errr .... the watch looks nice ....
It's a timepiece.

gizlaroc

17,251 posts

247 months

Monday 1st June 2020
quotequote all
Lose the red dash top and steering wheel and I really like it.

Would probably prefer to lose the big 50 on the side and have the Porsche decal in gold too.

Maybe I'm weird?

R4m

21 posts

84 months

Monday 1st June 2020
quotequote all
Another day, another porsche 911

Dombilano

1,358 posts

78 months

Monday 1st June 2020
quotequote all
Looks like a Gumball rally reject, cynical it most certainly is

donutskidmark

1,391 posts

176 months

Tuesday 2nd June 2020
quotequote all

All that extra dollar on complete floss when under the skin it’s a bog standard car........
Jesus- £136,000 on this Heritage Targa nonsense or a 991.2 GT3 ???? Er .......

el romeral

1,932 posts

160 months

Tuesday 2nd June 2020
quotequote all
It was looking pretty good in the pictures, until the red interior bits appeared!

andyj007

446 posts

201 months

Tuesday 2nd June 2020
quotequote all
oh dear.... porsche losing any sense of respect now...... pure cheese that heritage badge pure cheese.....


CSK1

1,803 posts

147 months

Tuesday 2nd June 2020
quotequote all
R4m said:
Another day, another porsche 911
+1. This.

Murph7355

40,884 posts

279 months

Tuesday 2nd June 2020
quotequote all
Horrid,

Not a fan of this style of targa generally, but that one is awful.

RDMcG

20,518 posts

230 months

Tuesday 2nd June 2020
quotequote all
It is an appearance thing, and let's face it, there is a market for cosmetics. Look at the ludicrous Rolls Royce black editions on the Cullinan for instance.

I am definitely the wrong customer for this product, but if you like it, fair enough. Guaranteed it will never show up on a track.

Paracetamol

4,262 posts

267 months

Tuesday 2nd June 2020
quotequote all
Looks like an overweight girl in a leotard

T1berious

2,624 posts

178 months

Tuesday 2nd June 2020
quotequote all
Oh.... dear.....

As a fan boy (curse you for bringing out the GTS 4.0 after i'd got my M2C!) the cynic in me reckons this is just greedy fleecing.

Vulgar in the extreme. As stated earlier I'd take that cash and get a 991 GT3 and a Patek Philippe.