Toyota confirms UK pricing for new GR Yaris
£10k price rise for Toyota's hot hatch hero - and the special editions are £60k...
Don’t say you weren’t prepared. It was always unlikely, however hard we hoped, that the new 280hp GR Yaris would stay priced at the current 261hp car’s level. Something nearer £40k seemed likely. We probably weren’t expecting this, however: the new GR Yaris is £44,250.
That’s not speculation, either, or kitted out with every option; that’s the OTR price for a six-speed manual car. There isn’t a configurator yet, but obviously you can expect to pay more for particular paints and other add-ons. The intriguing eight-speed auto adds £1,500 to the RRP, meaning £45,750. And to think the Civic Type R seemed a lot.
Toyota says that very few GRs will be available for 2024, with a process now in place ‘to help ensure fairness’ on allocation like it’s a track-only Ferrari. Basically, those who already have a turbo triple Yaris or who joined the waiting list before May 2022 will now be given the chance to enter a ballot to buy from the batch of 2024 cars. For a Toyota Yaris - still seems mad. More details are coming on that for buyers in May.
That’s assuming they want a plain old GR, that is, because the UK will also be getting the Ogier and Rovanpera Editions. You can read all about those here, with the important extra detail today being that both will cost £60,000. One for the die-hards and collectors, then. Both are manual only, and numbers haven’t yet been confirmed. But don’t expect there to be very many. Despite the whopping price hike, Toyota reckons the GR will be ‘one of the most in-demand new cars of 2024’ - they probably aren’t wrong there. Expect the cars on the road later in the summer. And demand for those sub-£30k cars in the classifieds to soar…
If it goes anything like the FL5, flippers will get one thinking the limited demand will mean people will pay a premium, only to see people wait for their allocation, and the dealers who do buy them back can’t shift them for toffee cos the pcp APR on second hand cars is Lilly savage, and after a year and a bit the limited supply isn’t that bad after all and you can get one with a dealer discount
TX.
£44k then doesn't feel too much of a jump when you consider its a facelift, new (worse IMO) interior and Toyota lost money on each of the MK1's sold.
Still, too much for me, especially seeing as it now attracts the £570 a year 'Luxury premium' VED. Would love to see the finance deals on one though, when it first came out 4 years ago you could get a Circuit pack for ~£300 a month.
Psychologically the difference between 33 and 44 feels huge.
I think they'll be discounting personally once everyone who absolutely had to have an automatic has got one.
Funny how inflation works, my salary is the same as it was in 2020.
Funny how inflation works, my salary is the same as it was in 2020.
Funny how inflation works, my salary is the same as it was in 2020.
Otherwise known as inflation adjusted price + a small additional increase for the facelift upgrades.
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