The Cygnet- AM's view. Interesting.
Discussion
I saw a Cygnet in the flesh the other day being parked outside Hackett on Slone Square, it was being parked by a lad from AM so I went to have a chat with his and it wad very interesting. I, like most other PHers thought it was a pointless car but having spoken to him I have kind of changed my mind.
What he said can be summarised as follows-
- Current AM fleet has a very niche market appeal
- Next to no women buy AMs
- Cygnet designed to be a small city car for the likes of zone one London
- People who buy this type of car want it to be small for parking, believe it or not this is apparently their no one priority.
- There are no luxury tiny cars on the market or any with a prestige brand.
- They apparently don't need to sell many to see profit.
- They are relaxed about petrolheads not liking it as they are not the target market.
- They don't think it will dilute the brand.
I kind of agreed with him on most of it apart from the last but thinking about it, would the cygnet's existence stop me buying a DB9 if I could afford it- no.
I sat in it and I have to say if I wanted a car like that (which I don't) and had pots of cash (which I don't) then I'd go for it- so much nicer than a Smart/Merc A/other city crapbox.
In summary it seems that AM have seen a gap in the market and nailed it- fair play to them!
What he said can be summarised as follows-
- Current AM fleet has a very niche market appeal
- Next to no women buy AMs
- Cygnet designed to be a small city car for the likes of zone one London
- People who buy this type of car want it to be small for parking, believe it or not this is apparently their no one priority.
- There are no luxury tiny cars on the market or any with a prestige brand.
- They apparently don't need to sell many to see profit.
- They are relaxed about petrolheads not liking it as they are not the target market.
- They don't think it will dilute the brand.
I kind of agreed with him on most of it apart from the last but thinking about it, would the cygnet's existence stop me buying a DB9 if I could afford it- no.
I sat in it and I have to say if I wanted a car like that (which I don't) and had pots of cash (which I don't) then I'd go for it- so much nicer than a Smart/Merc A/other city crapbox.
In summary it seems that AM have seen a gap in the market and nailed it- fair play to them!
Johnboy Mac said:
It's just boll0x at the end of the day. Want a city car? Just go to your local friendly Toyota dealer and buy an IQ, simples! Anybody justifing this so called AM brings their
their sanity into question. This car just proves some people have no respect for money or their vanity has no bounds.
The Cygnet is a much nicer place to be, it really is. their sanity into question. This car just proves some people have no respect for money or their vanity has no bounds.
Look at it like this, if you are a multi millionaire living in Chelsea £20k is not a lot money, it is not a matter of vanity, it is a matter of perspective. £4 for a pint of lager is not much to me but for a lot of the globe it would be a huge extravagance. The simple point is that it caters to a market who want something a bit swankier and can afford it. So why is it 'b
ks' to give them what they want?Gassing Station | General Gassing | Top of Page | What's New | My Stuff