Calling into a Dealership just to pass the time....
Discussion
Following on from the thread on the SWOT analysis of a Peugeot dealer.
Does anyone from here, as a motoring enthusiast, ever just turn up at a car dealership just to have a nose around the latest models without any intention of buying?
The nearest I've come to visiting a dealership other than going to see a specific user car they have in stock is a visit to Mercedes World at Brooklands and once stopping out Romans International when it was closed and peering through the window at the exotica.
Everyday I drive my BMW past the new shiny BMW/MINI dealership and often walk right past their front door when taking a lunchtime stroll and it never crosses my mind that I'd be welcome to walk in to check out what a 1-series or 5-series is actually like in the flesh.
Despite spending millions on advertising, marketing and shiny dealers why do I as an enthusiast not feel the need to visit?
Does anyone from here, as a motoring enthusiast, ever just turn up at a car dealership just to have a nose around the latest models without any intention of buying?
The nearest I've come to visiting a dealership other than going to see a specific user car they have in stock is a visit to Mercedes World at Brooklands and once stopping out Romans International when it was closed and peering through the window at the exotica.
Everyday I drive my BMW past the new shiny BMW/MINI dealership and often walk right past their front door when taking a lunchtime stroll and it never crosses my mind that I'd be welcome to walk in to check out what a 1-series or 5-series is actually like in the flesh.
Despite spending millions on advertising, marketing and shiny dealers why do I as an enthusiast not feel the need to visit?
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