Aston abandons Lagonda SUV
Aston design boss says Lagonda SUV plan was of 'a different time' and a fancy four-door is the future
And what of Lagonda and the SUV?
“We first showed the Lagonda SUV concept back in 2009,” explains Marek. “We still have plans for the brand. There might be some surprises in the marque’s re-establishment into the market place, but as a very unique coachbuilt experience. And that’s probably what’s most befitting of the brand.”
Will Lagonda become a high-end badge, perhaps like Special Operations to Jaguar Land Rover or a limited edition model in its own right?
“It’s more. It’s the reinvention of the marque, the brand, but done in a very, very limited way. It’s not something we believe that is a mass product.”
When Aston Martin talks of ‘limited’ and ‘special’ and ‘not a mass product’, then you know we’re talking about a very special car indeed. It means, in all likelihood, fewer than 100 units, very exclusive and with a price tag to match. Our money is now firmly on the rumoured Lagonda four-door, pitched squarely at the emerging markets in China and the rest of Asia. And what of Dr Bez’s SUV?
“That was a different time,” interjects Marek smoothly. “It was Ulrich’s time. And now we’re in a very, very different time, with a different plan and with a different projection of what that brand should become.”
myhandle - great idea, might as well sell AML to Merc and move production to Germany. The employees would be really happy.
Just hope they drop plans to become a coachbuilder too.
AMG engined V12 DB9 and Vanquish replacements
AMG engined V8 Vantage replacement
V8 and V12 engined Rapide replacement (plus probably a V6 for China)
Lagonda 4x4 built on platform of GL63 AMG
Then the fun stuff:
Limited edition, limited run cars in the mould of One-77 and upcoming Lagonda saloon
One-offs along the lines of the recent Zagato DB9 and DBS
This looks like some kind of plan which should please enthusiasts and employees - as they may well stay in a job if the company becomes a proper success.
EB118 : https://www.google.com/search?q=bugatti+eb118&...
The lower car, the EB112, did actually make extremely limited production - no more than five cars I believe. Here is one of them, road registered and driving around:
http://www.youtube.com/watch?v=vMsx81jvggY
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