RE: Scoop! Iceni project officially dead

RE: Scoop! Iceni project officially dead

Friday 12th November 2004

Scoop! Iceni project officially dead

Graham Bell gets the news first for PistonHeads.


After going quiet for a long time, news finally came through this week that the much-admired Trident Iceni will not be making into production.

Debuted at the NEC Motor Show back in 1998 where it caused a sensation thanks to its styling and innovative stainless steel chassis with central ‘flying buttress’, the project was subsequently taken over by Eric Broadley of Lola fame.

Eric and his partners spent a lot of effort, time and money (two years and over £2 million) developing what was originally little more than a styling mock-up into a proper, production-viable, working prototype which was shown at the 2000 NEC Motor Show.

When I drove the prototype for PistonHeads late in 2001, it had just been fitted with the latest 245bhp 3.2 litre V6 from GM and looked set for full production in 2002, with the company already having enough provisional orders for six months projected production.

Then it all went quiet until the end of 2002 when we were able to reveal that Trident had been developing a V8 version using a 370bhp version of GM’s Northstar unit, partly in response to customer demand in the UK and partly to make it more saleable in the USA. A further move to help attract US sales came with the dropping of the Trident name in favour of Broadley Performance Vehicles to capitalise on Eric’s reputation due to Lola’s long-running success in American motorsport.

Then it all went quiet again.

However, about a year ago I received a phone call from Eric’s main partner, Bill Chubb, telling me that due to various reasons including Eric’s age and health, they were considering selling the company and negotiations were already well underway with a prospective overseas buyer. There were also negotiations with a prospective British investor prepared to put up the half a million pounds the company estimated was needed to finally get the car into production in the UK

At the time I was sworn to secrecy (I didn’t even tell Ted) but Bill was expecting everything to be finalised early this year. Since then I’ve had a few updates from Bill saying he was still hopeful, but this week came the message that as both deals went sour the project is now effectively dead.

Bill says that it was a very difficult and emotional decision to make, because after all the time, money and effort they’ve invested in the car they really wanted to see it go into production, even if they weren’t the ones making it.

Actually the company could have started making and selling Icenis part-way through the development process in the same way that some other specialist sports car companies have done, but Eric Broadley decided against it, not wanting to sell customers cars that he wasn’t entirely happy with.

Maybe there’s still an outside chance that the car could still become a production reality if a wealthy buyer comes up with the right deal very quickly, but sadly the likelihood is that the Iceni – just like the tribe it’s named after – will be consigned to the history books.

Author
Discussion

WildfireS3

Original Poster:

9,172 posts

186 months

Friday 12th November 2004
quotequote all
A pity, it's a fabulous looking car!

v8thunder

27,646 posts

192 months

Friday 12th November 2004
quotequote all
Funnily enough the original Trident started off as an offshoot TVR project headed by designer Trevor Fiore, and eventually collapsed thanks to competition from the likes of TVR.

Wonder if they realised this would go the same way? Pity though.

simpo two

69,859 posts

199 months

Friday 12th November 2004
quotequote all
Pity they couldn't call it a Lola, rather than an Eric Broadley etc.

woof

8,453 posts

211 months

Friday 12th November 2004
quotequote all

thank god I never put that deposit down at the Motorshow in 98 - a moment of love at first site - which quickly disapeared when common sense took over !

Shame - looked a great a car

anniesdad

13,590 posts

172 months

Friday 12th November 2004
quotequote all
Shame...I'll make do driving it on the XBOX.
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Twin Turbo

5,544 posts

200 months

Friday 12th November 2004
quotequote all
That's a great pity

tomellis69

38 posts

168 months

Friday 12th November 2004
quotequote all
name said:
Maybe there s still an outside chance that the car could still become a production reality if a wealthy buyer comes up with the right deal very quickly


Nice looking car. Perhaps Nikolai Smolenski should buy the company. He's got the money and the V8 would keep a lot of TVR owners happy.

Phil Bevan

1 posts

167 months

Friday 12th November 2004
quotequote all
Trident was formed in 1998 and in September 1999 Broadley got involved as an investor.
Bill Chubb joined in January 2000 as Managing Director.
A new company was formed as Trident Sportscars Ltd, which failed in 2003.
The Intellectual Property Right is still owned by the original team and that original team is currently building two cars for entry into the British GT Championship next year, together with one road car.
The full story of the Chubb/Broadley years will be published on March 1st 2005.
Phil Bevan

PetrolTed

34,324 posts

237 months

Friday 12th November 2004
quotequote all
Excellent!

robbo64

299 posts

177 months

Friday 12th November 2004
quotequote all
Shame....I really love that car! Typical

lightningghost

4,943 posts

183 months

Friday 12th November 2004
quotequote all
IMHO I think it's rather ugly.

D-Angle

4,336 posts

176 months

Sunday 14th November 2004
quotequote all
I believe Mel C was going to buy one for her brother...

Be a bit difficult now on a Maccy D's salary methinks.

campbell

2,493 posts

217 months

Sunday 14th November 2004
quotequote all
Shame to see another good idea go down the drain, i gass there is some one out there that dosnt want little companies building great ideas

Its a sad day

mjc

434 posts

175 months

Monday 15th November 2004
quotequote all
campbell said:
Shame to see another good idea go down the drain, i gass there is some one out there that dosnt want little companies building great ideas

Its a sad day


Errr guys, arent you missing a little bit of information a couple of comments up...?! Aparently its still a healthy and valid concern.....:





Phil Bevan Friday
--------------------------------------------------------------------------------
Trident was formed in 1998 and in September 1999 Broadley got involved as an investor.
Bill Chubb joined in January 2000 as Managing Director.
A new company was formed as Trident Sportscars Ltd, which failed in 2003.
The Intellectual Property Right is still owned by the original team and that original team is currently building two cars for entry into the British GT Championship next year, together with one road car.
The full story of the Chubb/Broadley years will be published on March 1st 2005.
Phil Bevan


Jasper Gilder

2,154 posts

207 months

Sunday 18th March 2007
quotequote all
Phoenix like - production has just started, with a very interesting spec!

eccles

10,364 posts

156 months

Sunday 18th March 2007
quotequote all
holy thread resurrection batman!

pwig

11,864 posts

204 months

Sunday 18th March 2007
quotequote all
eccles said:
holy thread resurrection batman!


rofl