Discussion
Couldn’t find a thread on this outside of NPE which had degenerated into the usual conversation about how great the Nazis were.
He’s certainly hired names from the right kind of price points in the industry and I hadn't realised just how big the thing is proposed to be.
I think what’s most interesting is the fact that he is risking pushing the design side away from that of a traditional car. When the EV market place has done this previously they’ve ended up with so much design ridicule that no one has really risked it for a while.
https://www.autocar.co.uk/car-news/new-cars/dyson-...
He’s certainly hired names from the right kind of price points in the industry and I hadn't realised just how big the thing is proposed to be.
I think what’s most interesting is the fact that he is risking pushing the design side away from that of a traditional car. When the EV market place has done this previously they’ve ended up with so much design ridicule that no one has really risked it for a while.
https://www.autocar.co.uk/car-news/new-cars/dyson-...
It just looks like an i-Pace with a lot less rake to the rear screen to me? Not sure what's supposed to be ground breaking about the crossover body and a wheel at each corner? Yes it looks long but isn't that just a nod to the Chinese market who are obsessed with rear leg room? Tall thin wheels, you mean like the i3 for example?
Anyway, if it's anything like their cordless vacuum cleaners it'll be massively overpriced and have a range of about 50 miles..
ETA - Won't use carbon fibre as it hasn't reached the level of maturity required? What a load of tosh, it's just a lot more expensive to produce than aluminium.
Anyway, if it's anything like their cordless vacuum cleaners it'll be massively overpriced and have a range of about 50 miles..
ETA - Won't use carbon fibre as it hasn't reached the level of maturity required? What a load of tosh, it's just a lot more expensive to produce than aluminium.
Edited by SWoll on Thursday 9th May 08:47
I’ve assumed that the CF would just take a lot more investment to tool up and design whereas ali is much more straightforward?
I don’t think the exterior is where he is adding Dyson design.
What will be interesting is how the brand name transitions. It’s going to be a bit odd telling people at dinner functions that you drive your Dyson. Your fellow guests will be conjuring a bizarre mental picture of your journey.
I don’t think the exterior is where he is adding Dyson design.
What will be interesting is how the brand name transitions. It’s going to be a bit odd telling people at dinner functions that you drive your Dyson. Your fellow guests will be conjuring a bizarre mental picture of your journey.
DonkeyApple said:
Couldn’t find a thread on this outside of NPE which had degenerated into the usual conversation about how great the Nazis were.
He’s certainly hired names from the right kind of price points in the industry and I hadn't realised just how big the thing is proposed to be.
I think what’s most interesting is the fact that he is risking pushing the design side away from that of a traditional car. When the EV market place has done this previously they’ve ended up with so much design ridicule that no one has really risked it for a while.
https://www.autocar.co.uk/car-news/new-cars/dyson-...
Is it too soon to mention the Nazis? He’s certainly hired names from the right kind of price points in the industry and I hadn't realised just how big the thing is proposed to be.
I think what’s most interesting is the fact that he is risking pushing the design side away from that of a traditional car. When the EV market place has done this previously they’ve ended up with so much design ridicule that no one has really risked it for a while.
https://www.autocar.co.uk/car-news/new-cars/dyson-...
DonkeyApple said:
What will be interesting is how the brand name transitions. It’s going to be a bit odd telling people at dinner functions that you drive your Dyson. Your fellow guests will be conjuring a bizarre mental picture of your journey.
and i think, regardless of the rights or wrongs of it, that this will be where the whole thing falls apart.There's no way people will spend £100k+ on something overwhelmingly associated with a vacuum cleaner... I certainly wouldn't, and i'm probably his ideal customer, (a range rover driving EV advocate)
DonkeyApple said:
I’ve assumed that the CF would just take a lot more investment to tool up and design whereas ali is much more straightforward?
I don’t think the exterior is where he is adding Dyson design.
What will be interesting is how the brand name transitions. It’s going to be a bit odd telling people at dinner functions that you drive your Dyson. Your fellow guests will be conjuring a bizarre mental picture of your journey.
Yep, so nothing to do with product maturity and everything to do with cost. I agree on the exterior, just responding to the usual Autocar hyperbole around it being 'groundbreaking' when it clearly isn't.I don’t think the exterior is where he is adding Dyson design.
What will be interesting is how the brand name transitions. It’s going to be a bit odd telling people at dinner functions that you drive your Dyson. Your fellow guests will be conjuring a bizarre mental picture of your journey.
They might get away with the name I think as they already have a reputation for technical and design innovation so probably easier to leverage that than something completely new?
Pica-Pica said:
Ah, the true Brit Brexit-man, who quit the country!
Tabloid kaffufle. Anyone pro Brexit knows we need to position ourselves more in Asia and be less reliant on the EU going forward. He’s done exactly the right thing. Brains and money in UK, manufacturing where land and labour is cheap. He hasn’t left the UK but positioned his company to best serve his belief that Brexit is the right move.
Brexit isn’t about getting rid of foreigners and building tat back in the UK. It’s actually about business now needing to look beyond the EU and position itself correctly as a result.
SWoll said:
ETA - Won't use carbon fibre as it hasn't reached the level of maturity required? What a load of tosh, it's just a lot more expensive to produce than aluminium.
Argument (presumably) is that it isn't cheap enough when compared to aluminium in terms of £/kg of finished article, and I'd tend to agree. One of the really nice things about ally is that you sweep up all the swarf and offcuts from the manufacturing process and melt it down and use again.Edited by SWoll on Thursday 9th May 08:47
Carbon fibre is much more wasteful in this respect. And there are issues around recycling CF that aluminium doesn't have - and that's a crucial part of design these days.
Design looks interesting, good to see a British (Singaporean?) manufacturer branching out like this.
DonkeyApple said:
Tabloid kaffufle. Anyone pro Brexit knows we need to position ourselves more in Asia and be less reliant on the EU going forward. He’s done exactly the right thing. Brains and money in UK, manufacturing where land and labour is cheap.
He hasn’t left the UK but positioned his company to best serve his belief that Brexit is the right move.
Brexit isn’t about getting rid of foreigners and building tat back in the UK. It’s actually about business now needing to look beyond the EU and position itself correctly as a result.
Ha! As soon as I read ‘going forward’, I could sense bull-crap.He hasn’t left the UK but positioned his company to best serve his belief that Brexit is the right move.
Brexit isn’t about getting rid of foreigners and building tat back in the UK. It’s actually about business now needing to look beyond the EU and position itself correctly as a result.
As for ‘positioned his company to best serve his belief that Brexit is the right thing’ - speaks volumes.
Uh huh. Or....Dyson already had long established supply chain in Asia. The move was more about switching tax base. I think the head count that moved due to switch was something like 2?
I like the low driving position. Tickles my estate glands.
Not convinced dyson have anything special to add from tech angle. Are their electric motors any good? My dyson vac seems pretty shoddy.
I like the low driving position. Tickles my estate glands.
Not convinced dyson have anything special to add from tech angle. Are their electric motors any good? My dyson vac seems pretty shoddy.
hidetheelephants said:
What exactly do you do with end-of-life CF components? Can you pyrolise the resin out and re-use the CF? Even if it's possible the energy cost will be pretty poor.
Carbon composite recycling is a fully commercialized process with UK based companies such as http://www.elgcf.com/sambucket said:
Uh huh. Or....Dyson already had long established supply chain in Asia. The move was more about switching tax base. I think the head count that moved due to switch was something like 2?
I like the low driving position. Tickles my estate glands.
Not convinced dyson have anything special to add from tech angle. Are their electric motors any good? My dyson vac seems pretty shoddy.
Yup. Under a hard Brexit we will see more British firms following Dyson to maximise returns and fully exploit new situations.I like the low driving position. Tickles my estate glands.
Not convinced dyson have anything special to add from tech angle. Are their electric motors any good? My dyson vac seems pretty shoddy.
Re the estate angle, I think Range Rover are still planning their first full EV to be the same.
As for unique and innovative design, they should place ducting around the vehicle and a vacuum motor so you can easily connect a little pipe with vacuum extensions to clean the car out.
Greg_D said:
DonkeyApple said:
What will be interesting is how the brand name transitions. It’s going to be a bit odd telling people at dinner functions that you drive your Dyson. Your fellow guests will be conjuring a bizarre mental picture of your journey.
and i think, regardless of the rights or wrongs of it, that this will be where the whole thing falls apart.There's no way people will spend £100k+ on something overwhelmingly associated with a vacuum cleaner... I certainly wouldn't, and i'm probably his ideal customer, (a range rover driving EV advocate)
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