Why are the VW ID.x range so cheap?

[Flooble]

I see they have rejigged the prices again and they are only just above 30k now. VW always used to price a notch above the competition, e.g. a Polo was priced closer to an Astra than a Corsa. But with the ID range they seem to be undercutting even Hyundai and Kia.

Any idea what is going on?

[Flooble]

Dave_Rich said:

Why do people who haven't sat in, driven or owned feel the need to rubbish a car.

I would suggest that the OP researches owners rather than take notice of the tripe posted in this thread.

Are you saying that VW are trying to attract a different demographic? I'm confused what "researches owners" means - the price point being set by VW, not the owners.

My curiosity was why VW isn't trying to charge its usual premium for the ID range. Even if the ID cars are cheap and nasty with a short warranty and likelihood of breaking down on the way home from the showroom, it didn't explain why VW isn't even trying to make a margin on them. Since the EV market is still small and some people would pay essentially any amount for an EV with a VW badge regardless of whether it was any good or not, given the prices of competitors cars I didn't see why they aren't trying to charge ~£40K, i.e. just under Tesla prices (Tesla having perhaps the only badge that could draw people away from VW - how many people buying a petrol car consider either a VW Golf or a Kia Ceed?). For VW to instead be pitching at £25-30K is something I found curious, which has largely been answered by a variety of the above posts.