all these new car sales websites, advertised on telly

all these new car sales websites, advertised on telly

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Discussion

CoolHands

Original Poster:

18,829 posts

197 months

Saturday 21st November 2020
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I avoid adverts but even I’ve previously noticed cazoo (bloke on couch one I think), and lately cinch (tt from the only way is Essex), heycar (bloke singing in his car)

What’s the story? Where have (these companies) sprung from, where are they based (do they have a real-life site?), where do they get their stock, do people really order a secondhand car to be delivered without seeing it?

rallycross

12,866 posts

239 months

Saturday 21st November 2020
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Good question where are they getting the money for TV ads.

loskie

5,312 posts

122 months

Saturday 21st November 2020
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you've got to understand that their buyers are soooo busy on instagram and getting their nails done that they just do not have the time to buy a car. They also aren't interested in the quality of the car just what their Facebook so called friends think.


Bonzo1930

192 posts

58 months

Saturday 21st November 2020
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They are aimed at people who want to buy a car but have absolutely no interest in cars or any idea at what they are looking at just as long as they can afford the monthly payment and they think it makes them look good on faceache

leef44

4,519 posts

155 months

Saturday 21st November 2020
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Probably because the advertising industry has taken a big hit due to the lockdown so very cheap deals are available even for TV adverts.

Salmonofdoubt

1,413 posts

70 months

Saturday 21st November 2020
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They have money for advertising because they're massively well funded. Car sales is one of the last retail spaces left for online disruption. If any of them can become a dominant player in click and deliver car sales they could be potentially the Amazon of that space.

Cinch is a BCA owned enterprise IIRC and despite posting a loss Cazoo has just raised more investment.

JonnyVTEC

3,012 posts

177 months

Sunday 22nd November 2020
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Just to point out I don’t think Rylan Clarke has ever been on the only way is Essex?

Reciprocating mass

6,030 posts

243 months

Sunday 22nd November 2020
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No I think he was in the thunderbirds wink

Mr Tidy

22,707 posts

129 months

Sunday 22nd November 2020
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JonnyVTEC said:
Just to point out I don’t think Rylan Clarke has ever been on the only way is Essex?
That's handy, I might just watch TOWIE now!

Because I would never want to watch anything he was in. banghead

lord trumpton

7,486 posts

128 months

Sunday 22nd November 2020
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Bonzo1930 said:
They are aimed at people who want to buy a car but have absolutely no interest in cars or any idea at what they are looking at just as long as they can afford the monthly payment and they think it makes them look good on faceache
That'll be 95% of the car buying public then

vikingaero

10,520 posts

171 months

Sunday 22nd November 2020
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Aren't these companies with their sanitised free delivery and apparent 14/28 day no quibble returns aimed at the Covid scared Love Island customers? These are the people who have home shopping delivered, Amazon deliveries, Argos deliveries, so why not have a car delivered?

So many dealers are adopting the Covid delivery position that on Autotrader there are more pictures of Covid policies and disinfectant cans than actual pics of the car they are selling.

marksx

5,061 posts

192 months

Sunday 22nd November 2020
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vikingaero said:
These are the people who have home shopping delivered, Amazon deliveries, Argos deliveries, so why not have a car delivered?
Most people then?

MikeM6

5,034 posts

104 months

Sunday 22nd November 2020
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marksx said:
vikingaero said:
These are the people who have home shopping delivered, Amazon deliveries, Argos deliveries, so why not have a car delivered?
Most people then?
Agreed, that is a really odd comment there. I have Amazon deliveries and Gousto delivers my food, but would not buy a car online in the same way I would not buy a house from a website.

So Vikingaero is against online shopping then? How odd...

Baked_bean

1,908 posts

194 months

Sunday 22nd November 2020
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I believe heycar has come link with VAG group, which would explain the funding (and S3 in the ad).

vikingaero

10,520 posts

171 months

Sunday 22nd November 2020
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MikeM6 said:
marksx said:
vikingaero said:
These are the people who have home shopping delivered, Amazon deliveries, Argos deliveries, so why not have a car delivered?
Most people then?
Agreed, that is a really odd comment there. I have Amazon deliveries and Gousto delivers my food, but would not buy a car online in the same way I would not buy a house from a website.

So Vikingaero is against online shopping then? How odd...
I was more talking about people attracted to these types of companies.

Most of us on PH would never buy a car without seeing it first (although a few have). As we are interested in cars we would be less enamored with nearly new performance cars say equipped with Wanli tyres. But an online customer of these companies probably wouldn't care as long as there was enough meat on them.

Sheepshanks

33,043 posts

121 months

Sunday 22nd November 2020
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Salmonofdoubt said:
Cinch is a BCA owned enterprise IIRC and despite posting a loss Cazoo has just raised more investment.
It’s interesting that Cazoo has a deal with BCA to do all their prep etc, and that they’ve recently bought a car supermarket chain.

Auto810graphy

1,424 posts

94 months

Sunday 22nd November 2020
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These companies are in their early stages of evolution but this is my understanding.

Cazoo, set up by the Zoopla bloke, loads of private equity investment. Have been buying lots of cars and using BCA for preparation and storage. Slight draw backs are they don’t take PX cars with finance outstanding and having seen their reviews they seem very slow to refund money when people return cars. After buying Imperial cars they are going to use the sites for physical hand over but include servicing as aftersales can be used to build brand loyalty and generate revenue.

Cinch, owned by BCA, no doubt will become the shop window for the better We Buy Any Car stock before it goes to auction. Due to BCA’s size they will no doubt get the pick of cars from lease companies etc before they go to auction with the promise of CAP +% hence free SOR stock.

Heycar, owned by VW group, apparently does OK in Germany? Will probably be used to remarketing all the Contract hire and PCP returns direct to the public. Does feel a little odd however as they will be competing against their own franchise network.

At the end of the day, there is no magic line of car transporters, all cars come from the same sources eg rental, leasing, motability, private ownership etc, it’s just a new way of trying to sell and giving the impression of a better priced product.

2otter

7 posts

44 months

Sunday 22nd November 2020
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Bonzo1930 said:
They are aimed at people who want to buy a car but have absolutely no interest in cars or any idea at what they are looking at just as long as they can afford the monthly payment and they think it makes them look good on faceache
loskie said:
you've got to understand that their buyers are soooo busy on instagram and getting their nails done that they just do not have the time to buy a car. They also aren't interested in the quality of the car just what their Facebook so called friends think.
What a load of st. As others have said, what's the difference between buying an everyday car by Cazoo, et al, and buying anything else online? Once we'd worked out what we wanted, I really couldn't be bothered spending days traipsing round multiple dealers, looking at identical cars, having to deal with multiple salesmen's bullst. Spent 20 minutes looking online, bought the car outright on my debit card over breakfast Friday morning, safe in the knowledge that if it wasn't as described, we could return it with no comeback. The car was delivered first thing Monday morning as was perfect (the one blemish was highlighted on the advert, and quite honestly you would have never even spotted it if it hadn't been pointed out) and the whole thing was as easy and faultless as buying any other bit of tat on Amazon. If it hadn't been perfect or as described, I would have simply sent it back.

Okay, if you are looking for something special then that's a completely different story, but for run-of-the-mill cars I won't be setting foot in a dealership again. If you get your kicks from spending hours and hours looking at dealerships' offerings and trying to haggle 200 quid off an 8 grand motor, good for you. For your everyday MINI Clubman (in our case), one is exactly the same as another so why wouldn't I save myself a day/weekend of absolute bkache?

EDIT - It had brand new Michelin Primacy 4 tyres all round when it was delivered.

Edited by 2otter on Sunday 22 November 08:59

The Mad Monk

10,493 posts

119 months

Sunday 22nd November 2020
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2otter said:
What a load of st. As others have said, what's the difference between buying an everyday car by Cazoo, et al, and buying anything else online? Once we'd worked out what we wanted, I really couldn't be bothered spending days traipsing round multiple dealers, looking at identical cars, having to deal with multiple salesmen's bullst. Spent 20 minutes looking online, bought the car outright on my debit card over breakfast Friday morning, safe in the knowledge that if it wasn't as described, we could return it with no comeback. The car was delivered first thing Monday morning as was perfect (the one blemish was highlighted on the advert, and quite honestly you would have never even spotted it if it hadn't been pointed out) and the whole thing was as easy and faultless as buying any other bit of tat on Amazon. If it hadn't been perfect or as described, I would have simply sent it back.

Okay, if you are looking for something special then that might be a different story, but for run-of-the-mill cars I won't be setting foot in a dealership again. If you get your kicks from spending hours and hours looking at dealerships' offerings and trying to haggle 200 quid off an 8 grand motor, good for you. For your everyday MINI Clubman (in our case), one is exactly the same as another so why wouldn't I save myself a day/weekend of absolute bkache?
I hope you are not going to make a habit of coming on PH and posting common sense responses to posts?

swisstoni

17,180 posts

281 months

Sunday 22nd November 2020
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I’ll be convinced when i hear from someone who has ‘sent it back’ and their experience.