Vodafone & McLaren
Discussion
www.itv-f1.com/News_Article.aspx?PO_ID=34707
I didn't see that one coming!
>> Edited by RushDriver on Wednesday 14th December 11:42
>> Edited by RushDriver on Wednesday 14th December 11:44
I didn't see that one coming!
>> Edited by RushDriver on Wednesday 14th December 11:42
>> Edited by RushDriver on Wednesday 14th December 11:44
Although they do already sponsor Bernd Schneiders Mercedes in the DTM so there are already business links. Wonder who will be on the Ferrari's in 2007, isn't that a tobacco cut off point for advertising. Will the Ferrari's go back to being red and not orangey/red. Will anyone still be watching? 
Big Ron said:
The status of the brand and the level of activation in support of the sponsorship were key criteria for our choice of title sponsor and Vodafone over-delivers in all respects
Good to see he didn't resort to business babble otherwise that could have been confusing.
I assume it means he got a free phone.
That'll be Ferrari's shove onto the slippery slope then.
What's the bet Schuey definately goes at the end of 06 now? No Vodafone money to pay his wages, no vodafone money to throw at development... lacklustre year in prospect for 07?
If I was Rossi right now, I'd start talking to Ron about a test in a Mercedes powered F1 car.
What's the bet Schuey definately goes at the end of 06 now? No Vodafone money to pay his wages, no vodafone money to throw at development... lacklustre year in prospect for 07?
If I was Rossi right now, I'd start talking to Ron about a test in a Mercedes powered F1 car.
racefan_uk said:
That'll be Ferrari's shove onto the slippery slope then.
What's the bet Schuey definately goes at the end of 06 now? No Vodafone money to pay his wages, no vodafone money to throw at development... lacklustre year in prospect for 07?
If I was Rossi right now, I'd start talking to Ron about a test in a Mercedes powered F1 car.
Heh, you have to love Ferrari's response to all this. [url=www.autosport.com/news/report.php/id/48671]Ross Brawn[/url] now thinks that more needs to be done to cut F1 costs! Of course, cost limitations were dismissed out of hand when Ferrari had more money than everyone else in the paddock, but now the little red darlings are feeling the pinch? Boo
hoo.I think this was only possible because Marlboro (Altria/Phillip Morris) earlier this year committed to Ferrari for a number of years going forward. Vodafone (like many global brands) did not want to be associated with a tobacco sponsor. Marlboro, in addition to continuing its previous support, were willing to make up at least some of the lost Vodafone funding. In return it seems that they will have control over the livery of pretty much the entire car.
At those venues where explicit tobacco advertising is barred, we can expect them to try to exploit subliminal advertising as they have done in recent years (series of short white vertical stripes on Marlboro-red field).
Working the opposite angle, I've also read conjecture that Marlboro may begin depicting the frightened donkey image on its cigarette packaging.
no news on the Mclaren site when i looked,
any thoughts on what the colours will be for Mclaren in the new year.
return to the original look of the marlboro with bright red and white, hmm yes please modern version of the old look would be nice.
but this would mean no serious uber cool from the germanesque look of it all. boo shame, need the over the top cool, of black leather, chrome and steel.
red is all too trying too hard.
any thoughts on what the colours will be for Mclaren in the new year.
return to the original look of the marlboro with bright red and white, hmm yes please modern version of the old look would be nice.
but this would mean no serious uber cool from the germanesque look of it all. boo shame, need the over the top cool, of black leather, chrome and steel.
red is all too trying too hard.
Probably something similar to this
Big pic - www.motorsportphotopage.de/bilder/Lausitzring03/DTM_01.jpg
Big pic - www.motorsportphotopage.de/bilder/Lausitzring03/DTM_01.jpg
rubystone said:
Long rumoured - due to Phillip Morris's stipulation that the livery was unsullied by any other logos. Why haven't McLaren announced Intel yet, by the way? The deal was done last summer...
Intel deal must have been undone, they've gone with BMW http://news.bbc.co.uk/sport1/hi/motorsport/formula_o
FourWheelDrift said:
Learn to talk "Ronspeak"
www.pitpass.com/fes_php/pitpass_ronspeak.php
That translator is damn good... if you enter the Ron quote:
"The status of the brand and the level of activation in support of the sponsorship were key criteria for our choice of title sponsor and Vodafone over-delivers in all respects"
...it comes out exactly the same
re Ferrari, dont forget, Ferrari get paid for the whole livery by Marlboro. All the sponsors like vodafone then pay Marlboro. As Marlboto want a plan car, then thats no big deal for them.
I have read on another forum that the McLarens will run in the traditional McLaren orange livery in the close season. Will be interesting to see what they do in 06. Remember the Silve/Black/White livery is a McLaren one and not a West one, so it could stay (although 6-7 years - could do with a change)
I have read on another forum that the McLarens will run in the traditional McLaren orange livery in the close season. Will be interesting to see what they do in 06. Remember the Silve/Black/White livery is a McLaren one and not a West one, so it could stay (although 6-7 years - could do with a change)
andy_b said:
re Ferrari, dont forget, Ferrari get paid for the whole livery by Marlboro. All the sponsors like vodafone then pay Marlboro. As Marlboto want a plan car, then thats no big deal for them.
I'm sure that this is the case for 2006 and on, but I thought that Phillip Morris were simply title sponsors up until then - I can't see that Ferrari would have stood for someone else having power of veto over their sponsors...
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