Historic racers in period livery
Discussion
What’s the deal between historic racers who want to run their cars in original period livery and the companies (possibly defunct) that they are displaying on their cars? Do they
A) Put what they like on the car without getting any permission
B) Have to ask the company’s permission and pay to use the trademark
C) Have to ask the company’s permission but the company sees it as free advertising so let them do it
D) Companies pay to have their logos on historic racers
Or is it a combination of the above? I’m thinking something like a Porsche 917 in original Gulf livery. Will Gulf pay the team for that kind of sponsorship? What about at club level?
A) Put what they like on the car without getting any permission
B) Have to ask the company’s permission and pay to use the trademark
C) Have to ask the company’s permission but the company sees it as free advertising so let them do it
D) Companies pay to have their logos on historic racers
Or is it a combination of the above? I’m thinking something like a Porsche 917 in original Gulf livery. Will Gulf pay the team for that kind of sponsorship? What about at club level?
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