The future for Porsche?
Discussion
Does loyalty to any brand in any product or service market make sense today?
Everyone is merely trying to get their hooks into your bank account through monthly payments, subscriptions & licence fees across any sector you care to name .
It’s fundamentally a technological land-grab which had pushed so many into technological & financial serfdom.
I think the old values of owning chattels outright, looking after things & repairing ad required is a path to financial independence & a route off the hamster wheel.
I wouldn’t spare a nanosecond worrying about any of these corporates, they’ll always find a way to extract money from people.
Everyone is merely trying to get their hooks into your bank account through monthly payments, subscriptions & licence fees across any sector you care to name .
It’s fundamentally a technological land-grab which had pushed so many into technological & financial serfdom.
I think the old values of owning chattels outright, looking after things & repairing ad required is a path to financial independence & a route off the hamster wheel.
I wouldn’t spare a nanosecond worrying about any of these corporates, they’ll always find a way to extract money from people.
I think as a company, Porsche will be fine - the family connections and link to VW will help. And let’s not forget, it wasn’t that long ago the company very nearly went under.
This is a good read - bit of history and background to how it got to where it is…
https://priceonomics.com/porsche-the-hedge-fund-th...
Agree with others that the general ethos of an engineering-led performance car company is not as it was. I don’t think they’ll ever kill off the 911, if it’s still selling it’ll keep being made.
This is a good read - bit of history and background to how it got to where it is…
https://priceonomics.com/porsche-the-hedge-fund-th...
Agree with others that the general ethos of an engineering-led performance car company is not as it was. I don’t think they’ll ever kill off the 911, if it’s still selling it’ll keep being made.
Let's be honest Porsche will be all over the sales data and they will be making adjustments accordingly.
I was only discussing this at the weekend with someone who has several Porsche's including a couple of Taycan's. His understanding of the UK Taycan stockpile is due to a number of other factors. Ukraine war - sanctions being the main one, all cars headed for those shores (and China) have been blocked so Porsche looked to see where there was demand and pushed those cars to those countries the UK being one.
They'll sell even if they have to cut the price. Most are company cars/salary sacrifice as the tax breaks are huge. It's the private punters who are getting their pants pulled down. Porsche will win on the initial sale, residuals are down so to get out of one costs the driver £££ and then Porsche can flip it for X.
It's also winter, car sales, luxury car sales are down at this time of year so there's some adjustment going on currently, but come spring we may see that curve head upwards again.
I was only discussing this at the weekend with someone who has several Porsche's including a couple of Taycan's. His understanding of the UK Taycan stockpile is due to a number of other factors. Ukraine war - sanctions being the main one, all cars headed for those shores (and China) have been blocked so Porsche looked to see where there was demand and pushed those cars to those countries the UK being one.
They'll sell even if they have to cut the price. Most are company cars/salary sacrifice as the tax breaks are huge. It's the private punters who are getting their pants pulled down. Porsche will win on the initial sale, residuals are down so to get out of one costs the driver £££ and then Porsche can flip it for X.
It's also winter, car sales, luxury car sales are down at this time of year so there's some adjustment going on currently, but come spring we may see that curve head upwards again.
Freakuk said:
It's also winter, car sales, luxury car sales are down at this time of year so there's some adjustment going on currently, but come spring we may see that curve head upwards again.
sales managers were saying that 12 months ago, but nothing changed in spring, stock levels have kept on risingPorsche will be fine. Its the people who believe in loyalty to brand as if it has reciprocity. Porschr have made some great products recently, better than competitors, but are maybe dining out on past glories a little now. Mercedes did this in the late 80s, ferrari in late 90s.
Go where the best products are.
Go where the best products are.
Penguinracer said:
I think the old values of owning chattels outright, looking after things & repairing ad required is a path to financial independence & a route off the hamster wheel.
Certainly in my neck of the woods, as well as novelty bias, there is a culture of new is automatically better in all main consumer segments. For people in my area (making a gross generalism of course) the value of something seems to be determined solely by its novelty or newness. This culture works very well for the corporates, Porsche included.This may for now be the case, but many cars now include technology which compromises reliability / cost of ownership and driver satisfaction ... nudging enthusiast back towards cars of a certain age and relative simplicity.
For the rest they are merely white goods with a badge ... a means to an end at a cost which is currently increasing by the day.
How many features both current and planned, would we happily manage without ??
I'll start with:
1. The electric handbrake
2. Digital menu control options in place of simple switches
3. Modular lighting units that make the replacement of failed lamps an expensive business ...
4. Composite body panels that if damaged are unrepairable, are time consuming to obtain and expensive to replace
5. Driver assists which cannot be turned off
6. Complexity that makes almost no difference to the performance of a vehicle but which may fail in an expensive way ... such as Dynamic engine mounts ??
+ ??
For the rest they are merely white goods with a badge ... a means to an end at a cost which is currently increasing by the day.
How many features both current and planned, would we happily manage without ??
I'll start with:
1. The electric handbrake
2. Digital menu control options in place of simple switches
3. Modular lighting units that make the replacement of failed lamps an expensive business ...
4. Composite body panels that if damaged are unrepairable, are time consuming to obtain and expensive to replace
5. Driver assists which cannot be turned off
6. Complexity that makes almost no difference to the performance of a vehicle but which may fail in an expensive way ... such as Dynamic engine mounts ??
+ ??
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