Supercar Sales Drop By Two Thirds

Supercar Sales Drop By Two Thirds

Author
Discussion

TP321

1,482 posts

200 months

Monday 30th October 2023
quotequote all
My Lambo dealer offered me a Revuelto allocation - declined on the basis that it is too expensive. An Aventador S Coupe would have been £275k with spec back in 2017- its around £500k now for a specced Revuelto Coupe. I was surprised that they haven't as yet sold out.

cgt2

7,109 posts

190 months

Monday 30th October 2023
quotequote all
Get ready for a few "cancelled order" slots for Purosangue becoming available soon. Though Ferrari may rejig global allocation to more buoyant markets

andrew

9,990 posts

194 months

Monday 30th October 2023
quotequote all
cgt2 said:
Get ready for a few "cancelled order" slots for Purosangue becoming available soon. Though Ferrari may rejig global allocation to more buoyant markets
but where's buoyant right now ?

TP321

1,482 posts

200 months

Monday 30th October 2023
quotequote all
andrew said:
but where's buoyant right now ?
Saudi, Qatar, UAE

andrew

9,990 posts

194 months

Monday 30th October 2023
quotequote all
TP321 said:
andrew said:
but where's buoyant right now ?
Saudi, Qatar, UAE
judging by our neighbour's eighteenth party on saturday night ( and sunday morning ), good call !

Olivera

7,266 posts

241 months

Monday 30th October 2023
quotequote all
McLaren cars must be dead soon if interest rates remain high.

MDL111

6,999 posts

179 months

Monday 30th October 2023
quotequote all
Not really interested in any of the new cars - sure with unlimited money, I would buy some, but as that is not the case there are too many older cats I’d rather have

s m

23,307 posts

205 months

Monday 30th October 2023
quotequote all
Tagteam said:
Decline of the YouTuber
Rise of the Tesla

ChocolateFrog

25,875 posts

175 months

Monday 30th October 2023
quotequote all
Got nothing to do with the super rich and everything to do with the availability and cost of credit to the moderately rich.

cgt2

7,109 posts

190 months

Monday 30th October 2023
quotequote all
TP321 said:
Saudi, Qatar, UAE
And India

Nuttbelle

537 posts

12 months

Monday 30th October 2023
quotequote all
cgt2 said:
Get ready for a few "cancelled order" slots for Purosangue becoming available soon. Though Ferrari may rejig global allocation to more buoyant markets
Not so sure about that but any flippers might be disappointed about the potential premiums

andrew

9,990 posts

194 months

Monday 30th October 2023
quotequote all
Nuttbelle said:
I'm definitely not super rich but i have always had new cars on order for the last 10 years but not anymore as none of the new stuff interests me at all.
Purely looking at the best of the back catalogue now.
tbh, not entirely surprising coming from a kia salesman

mirsgarage

254 posts

21 months

Monday 30th October 2023
quotequote all
Bispal said:
ex-devonpaul said:
This is new registrations.

In which case there will be a decline in used supply shortly which should prop up prices.

Unless the manufacturer goes under.
Very true ^^^

I doubt the interest rates have any impact on the 'super-rich'.

Most likely the other article at the weekend that said sales were down due to those with "10% deposit / 90% finance". Sales were strong in the £1M+ price bracket and stable in the 50/50 finance £250-350k bracket with plenty of buyers.

Assuming you have the funds and you want a 'bog standard' brand new 2 door, 2 seater, v8 (or v6 as its now seems) supercar what options do you have?

750s - I doubt many will buy, too similar to 720s
296 GTB - difficult enough for Ferrari to supply at current levels as it is (other Ferraris special / ltd editions are not supercars)
Huracan - too old?
McLaren MC20 - possibly

So even if you had cash what exactly would you buy new? There is very little available. There is nothing I would buy ATM if I had £1M in my pocket except perhaps a Superformance GT40 and a house in Antibes with the change. I would suggest this is why sales are slow rather than papers guessing what the super rich may or may not be doing.
New is one thing, but being in the market for a Pista at the moment, I can say that even used motors are having a hard time shifting. They've slashed pricing on Pistas that started at £310k several months ago, now down to £279k (terrible spec, but still) and still not going anywhere.

The car I'm after is a brill spec, still hasn't moved in several months, price has come down by 10% or so and it's still not gone anywhere.

I see little movement overall to be honest, at least with that side of the market. Don't think it's solely stuff under £X that is affected. 812s are the same story. Prices coming down, cars not moving much - at least the advertised ones. It's a good time to be a buyer.

Kerniki

1,959 posts

23 months

Tuesday 31st October 2023
quotequote all
It’s a good thing imo

Too many supercars owned by the wrong type, I would be happy to see their investment potential disappear too.

Seeing owners who have the cash to buy them, then actually drive them / track them and don’t parade them in cities revving them for the paps, will be a good move forward.

Our collection being worth zero wouldn’t bother me one jot and make zero difference to my enjoyment of them, in fact it’d probably improve.

May it continue, other than the obvious decline in choice from manufacturers.

Edited by Kerniki on Tuesday 31st October 07:02

Soleith

487 posts

91 months

Tuesday 31st October 2023
quotequote all
bryn_p said:
Does the article define what they are counting as a supercar?

Genuine question, not meaning to open a massive can of worms... again boxedin
Skoda Kodiak = in
Audi R8 = out

DeejRC

5,871 posts

84 months

Tuesday 31st October 2023
quotequote all
It’s a lousy time to be ordering new silly cars for the enlarged potential ownership base - compared to the previous period. Hence that base will shrink again. Into the teeth of said lousy time, manufacturers are increasing the prices of those silly cars, £100k+ over what they were in the previous “golden period”. The price point the enlarged potential ownership base came in at still exists though, but in the 2nd market, so many of them can play there, subject to their current financial constraints.

fridaypassion

8,690 posts

230 months

Tuesday 31st October 2023
quotequote all
ChocolateFrog said:
Got nothing to do with the super rich and everything to do with the availability and cost of credit to the moderately rich.
Nail/head

Plus the manufacturers got a bit giddy upping so the prices to capture the "overs" on new cars over the Covid period so now they all have stupidly expensive cars that are double expensive to finance. The whole sector will suffer. Add on legislation making the cars now boring with hybrid tech the supercar in the main is dead and all the best ones have already been made.

Bispal

1,623 posts

153 months

Tuesday 31st October 2023
quotequote all
fridaypassion said:
ChocolateFrog said:
Got nothing to do with the super rich and everything to do with the availability and cost of credit to the moderately rich.
Nail/head

Plus the manufacturers got a bit giddy upping so the prices to capture the "overs" on new cars over the Covid period so now they all have stupidly expensive cars that are double expensive to finance. The whole sector will suffer. Add on legislation making the cars now boring with hybrid tech the supercar in the main is dead and all the best ones have already been made.
Exactly, the best have already been made. Anyone who has passed their driving test in the past 10 years is used to no steering feel, no brake feel, in fact barely any feel or feedback from a car but loads of tech and screens. As they age a supercar, as we see it, will not appeal to them. Especially when a Tesla is as quick as that's all that matters, the stats, they have no interest in what used to matter to us.

New supercars are hybrid V6's with auto boxes, electric steering, stop-start, safety bongs, screens and body's designed to pass pedestrian safety regulations. They are heavy and they feel very different. No doubt they are quick and have oodles of grip, but that's not solely why we used to buy supercars.

As the prices climb to reflect all the engineering to meet legislation and lower sales they will once again (like the 60's & 70's) become the preserve of the hyper wealthy. We have been lucky to live through a golden period but its over.

I predict Ferrari will continue, on brand value alone, Lamborghini will become badge engineering for VAG and McLaren will be bought by BMW / Mercedes or Geely and sell low number, high value cars joining Pagani, Bugatti & Koenigsegg.

We mere mortals will be picking from a back catalogue which will, eventually, increase in value as long as legislation and desire continues. The wealthy will buy resto-mods and one-off special commissions. I predict we will be drooling over £1M 996 Porsches made by Singer in 20 years time while the Ferrari's and McLaren's we drive around in now will be locked up, un used, in collections. Goodness knows what we will drive, probably all be happy if we are allowed to drive an MX5!






Nuttbelle

537 posts

12 months

Tuesday 31st October 2023
quotequote all
Bispal said:
Exactly, the best have already been made. Anyone who has passed their driving test in the past 10 years is used to no steering feel, no brake feel, in fact barely any feel or feedback from a car but loads of tech and screens. As they age a supercar, as we see it, will not appeal to them. Especially when a Tesla is as quick as that's all that matters, the stats, they have no interest in what used to matter to us.

New supercars are hybrid V6's with auto boxes, electric steering, stop-start, safety bongs, screens and body's designed to pass pedestrian safety regulations. They are heavy and they feel very different. No doubt they are quick and have oodles of grip, but that's not solely why we used to buy supercars.

As the prices climb to reflect all the engineering to meet legislation and lower sales they will once again (like the 60's & 70's) become the preserve of the hyper wealthy. We have been lucky to live through a golden period but its over.

I predict Ferrari will continue, on brand value alone, Lamborghini will become badge engineering for VAG and McLaren will be bought by BMW / Mercedes or Geely and sell low number, high value cars joining Pagani, Bugatti & Koenigsegg.

We mere mortals will be picking from a back catalogue which will, eventually, increase in value as long as legislation and desire continues. The wealthy will buy resto-mods and one-off special commissions. I predict we will be drooling over £1M 996 Porsches made by Singer in 20 years time while the Ferrari's and McLaren's we drive around in now will be locked up, un used, in collections. Goodness knows what we will drive, probably all be happy if we are allowed to drive an MX5!





Yep couldn't agree more, RIP the supercar IMHO.

On the plus side I can see certain old school supercars increasing in value as true petrolheads search the ever reducing pool of back catalogue examples.
Always best to be ahead of the game biggrinbiggrin

1 PST

194 posts

149 months

Tuesday 31st October 2023
quotequote all
I've worked with Ferrari for 22 years now and this year we didn't have our busy season on pre-owned Ferraris, i.e early spring, people looking for a toy for the summer.
But I'm amazed that people are surprised by this, when there is any uncertainty in the world/climate the first markets to drop are luxury non essential items, supercars, watches etc....