DBX Dealer Presentation
Discussion
If Bentley can sell heaps of Bentayga's there is no reason why people won't want a DBX (Based on looks and price comparison).
The 'only' issues I see, is the car market itself is showing signs of a slow down and an over populated SUV market already.
I'm not sure Charlotte is the target market anymore, surely AM will be happy to sell them to anyone.......
I really hope AM sell a shed load and it all helps towards the greater good.
The 'only' issues I see, is the car market itself is showing signs of a slow down and an over populated SUV market already.
I'm not sure Charlotte is the target market anymore, surely AM will be happy to sell them to anyone.......
I really hope AM sell a shed load and it all helps towards the greater good.
Here it is, I think the first bit is the two-door concept and then it shows the finished product.
https://www.youtube.com/watch?v=carsJBTmnbw
https://www.youtube.com/watch?v=carsJBTmnbw
The AM facebook page shows a video of a DB11 morphing in to a DBX.
Official reveal is in December apparently.
https://m.facebook.com/astonmartin/
Best Regards
Minglar
ETA I think this is the video you mentioned Rob? Need to scroll down the page a little to see it.
Official reveal is in December apparently.
https://m.facebook.com/astonmartin/
Best Regards
Minglar
ETA I think this is the video you mentioned Rob? Need to scroll down the page a little to see it.
Edited by Minglar on Monday 19th August 12:30
avinalarf said:
I hate those moody videos , regardless of which company does them.
Either show the bloomin car or don't bother.
Seems to be their MO nowadays when it comes to the release of a new model. At least they say it’s December, so hopefully it won’t be a carbon copy repeat of the situation (regarding timing of the reveal, information flow etc) that we had with the New Vantage. We shall see. Either show the bloomin car or don't bother.
Best Regards
Minglar
RobDown said:
This is such a classic PH thread (and I mean that in a fond way before anyone gets faux upset!)
OP “will it have Apple car play?”
By about post 5 or 6 “no apple car play, wtf are AML playing at, sack the management!”
Poster “but it looks ugly and has 2 doors” this before the camo has been removed.
For what it’s worth my understanding is that is does have Apple CarPlay. And does look somewhat different at the front to the camo-car.
But we shouldn’t have long to wait for confirmation. US private viewings are supposed to be taking place now at Pebble Beach and Gaydon starts in a couple of weeks time.
It’s a shame about the tow bar (if indeed that is the case, wait and see). But as AMLs biggest markets are China (well Asia) and the US maybe it’s not such a big deal to them?
I’m hoping they do well for all the obvious reasons, including that I might buy a used one in 2-3 years once the initial depreciation hit is through. URUS is selling like hot-cakes, no reason why DBX can’t do as well
,OP “will it have Apple car play?”
By about post 5 or 6 “no apple car play, wtf are AML playing at, sack the management!”
Poster “but it looks ugly and has 2 doors” this before the camo has been removed.
For what it’s worth my understanding is that is does have Apple CarPlay. And does look somewhat different at the front to the camo-car.
But we shouldn’t have long to wait for confirmation. US private viewings are supposed to be taking place now at Pebble Beach and Gaydon starts in a couple of weeks time.
It’s a shame about the tow bar (if indeed that is the case, wait and see). But as AMLs biggest markets are China (well Asia) and the US maybe it’s not such a big deal to them?
I’m hoping they do well for all the obvious reasons, including that I might buy a used one in 2-3 years once the initial depreciation hit is through. URUS is selling like hot-cakes, no reason why DBX can’t do as well
Edited by RobDown on Monday 19th August 10:03
Apple car play? Don't know what it is, don't care. Tow bar? People who buy these high end SUVs don't use them for towing anything (they buy a separate vehicle for 5th wheel towing) and they don't ride bikes. UK and USA are vastly different markets. It appears that in the UK you try to make do with a couple vehicles, typically, so flexibility is important. Here, we own lots of cars; different types for different purposes.
No one in their right mind that can afford an RR, a Bentley, or an AM will ever even think about towing something with it. That's what a Chevy Suburban is for, or a Dually.
DB9VolanteDriver said:
Apple car play? Don't know what it is, don't care.
A lot of younger tech savvy people both know and care about Apple Car Play and Android Auto. It's not likely to be a deal breaker on it's own, but it transforms the infotainment system on the car, and if someone has become used to it then it gives a poor first impression when it's missing. I don't have it on the DB9 and I don't want it. But the DBX is a lifestyle vehicle aimed at affluent younger buyers, and for them this kind of stuff is important.murphyaj said:
DB9VolanteDriver said:
Apple car play? Don't know what it is, don't care.
A lot of younger tech savvy people both know and care about Apple Car Play and Android Auto. It's not likely to be a deal breaker on it's own, but it transforms the infotainment system on the car, and if someone has become used to it then it gives a poor first impression when it's missing. I don't have it on the DB9 and I don't want it. But the DBX is a lifestyle vehicle aimed at affluent younger buyers, and for them this kind of stuff is important.As for the pictures, I think it looks quite 'nice' as a car. However, it looks to me like it should be at Macan/Cayenne pricing to a) be competitive, and b) expect to sell in the thousands.
How many of these cars does Aston Martin expect to sell in the UK?
Going off howmany left (I know its not infalliable but it is a starting point) with a look at similar price point cars;
Bentayga's registered in the UK 1663.
Urus 161
Cullinan 73
Personally I don't see why it won't do well enough, after all, the world outside the EU can't seem to get enough of SUV's.
The rumoured price of around £180k (I assume that's with a decent spec) seems a little strong, but I can't for a second believe that AML haven't done their homework. They're under the cosh at the moment, but they're clearly not stupid. I would imagine there's been some very in depth market analysis on this.
As for Carplay.........to be honest who gives a s
t, because I don't. As long as it's got a good stereo that I can plug my phone/ipod etc and perhaps BT streaming then great. My V12VS has Carplay.......turned it on, then turned it off again about 2 minutes later. I can't believe that people would walk away from a DBX because they can't read their SMS messages on the bloody car screen.
Tow bar..... just how many people buy a Bentayga or Urus and then pull a caravan FFS.....I guess it won't be a hit with the Travelling community though
Why are there so many negative comments about this, I don't get it. Yes it's a different market segment to what we all know AML for, but that's called progress isn't it ? I think it'll do very well in the US and Middle / Far East markets, which is exactly what it needs to do.
I can't afford one, but I bet I'll be looking at used ones in 2-3 years time........
The rumoured price of around £180k (I assume that's with a decent spec) seems a little strong, but I can't for a second believe that AML haven't done their homework. They're under the cosh at the moment, but they're clearly not stupid. I would imagine there's been some very in depth market analysis on this.
As for Carplay.........to be honest who gives a s
t, because I don't. As long as it's got a good stereo that I can plug my phone/ipod etc and perhaps BT streaming then great. My V12VS has Carplay.......turned it on, then turned it off again about 2 minutes later. I can't believe that people would walk away from a DBX because they can't read their SMS messages on the bloody car screen.Tow bar..... just how many people buy a Bentayga or Urus and then pull a caravan FFS.....I guess it won't be a hit with the Travelling community though
Why are there so many negative comments about this, I don't get it. Yes it's a different market segment to what we all know AML for, but that's called progress isn't it ? I think it'll do very well in the US and Middle / Far East markets, which is exactly what it needs to do.
I can't afford one, but I bet I'll be looking at used ones in 2-3 years time........
murphyaj said:
A lot of younger tech savvy people both know and care about Apple Car Play and Android Auto. It's not likely to be a deal breaker on it's own, but it transforms the infotainment system on the car, and if someone has become used to it then it gives a poor first impression when it's missing. I don't have it on the DB9 and I don't want it. But the DBX is a lifestyle vehicle aimed at affluent younger buyers, and for them this kind of stuff is important.
It isn't a deal breaker but its not about reading messages as someone mentioned, apps like Waze for instance provide the best sat nav with traffic police, pot hole reporting. That alone is worth having especially in my Aston. Im not really bothered on reading messages and streaming etc, but the integration of iPhone apps into the car saves all the hassle of getting systems upgraded for example. It isn't a deal breaker at all (my new dbs doesn't have it nor will the vantage amr) but as I have it already in both my v12s and my bloody mercedes, its ironic its not in new Astons with mercedes infotainment!! Luckily Aston Installations can modify the car for £1200 or so.... Like everyone here I hope DBX does what AM want it to. However, iI do find it worrying that people seem to think the product will work just because it's an SUV, like that's's some kind of simple and obvious solution to everything.
Truth is, introduction of any new model is difficult and littered with opportunities to get things wrong. And AM have been pretty good recently at getting new products wrong. Off the top of my head:
- Vantage has divisive looks (and it's worth remembering that lots of forum users here who had advance notice were telling us just how amazing it looked and that it would fly out of the showroom)
- Price points are too high and are simply leading to lots of discounting ( I have a list of 'used' vehicles given to me by my local dealer with eye-watering prices for cars. Plus my dealer tells me that big discounts on orders are available)
- Nonsensical launch strategy for DB11. Updates after a year, change into a BBSS, DB11 becoming V8 only
This is a new product. It should be beyond criticism and any negatives need to be removed at the get-go - not ignored.
I could go on. My point is that, to me, it's obvious that a 4X4 should have a towbar and it's obvious that it should have modern in-car tech. Likewise (and I hope this will be the case) it should not look like a Merc inside with barely disguised controls and instruments. Brogue leather is not a substitute for classy design. All of this is particularly true if the car is going to be priced right at the top. We would all be helping AM more by raising these points and telling them they have to try harder rather than accepting sub-par execution and swearing it will all be ok in the end.
You may not like the 'bling-ness' of the new Bentley but they have thrown the kitchen sink at that car. I am sure that they did not adopt a that'll do attitude or convince themselves that clearly beneficial things weren't necessary because they couldn't be bothered.
DBX will save AM if it's perfect. If they cannot be bothered to make it so, why should customers choose it over its many rivals?
Truth is, introduction of any new model is difficult and littered with opportunities to get things wrong. And AM have been pretty good recently at getting new products wrong. Off the top of my head:
- Vantage has divisive looks (and it's worth remembering that lots of forum users here who had advance notice were telling us just how amazing it looked and that it would fly out of the showroom)
- Price points are too high and are simply leading to lots of discounting ( I have a list of 'used' vehicles given to me by my local dealer with eye-watering prices for cars. Plus my dealer tells me that big discounts on orders are available)
- Nonsensical launch strategy for DB11. Updates after a year, change into a BBSS, DB11 becoming V8 only
This is a new product. It should be beyond criticism and any negatives need to be removed at the get-go - not ignored.
I could go on. My point is that, to me, it's obvious that a 4X4 should have a towbar and it's obvious that it should have modern in-car tech. Likewise (and I hope this will be the case) it should not look like a Merc inside with barely disguised controls and instruments. Brogue leather is not a substitute for classy design. All of this is particularly true if the car is going to be priced right at the top. We would all be helping AM more by raising these points and telling them they have to try harder rather than accepting sub-par execution and swearing it will all be ok in the end.
You may not like the 'bling-ness' of the new Bentley but they have thrown the kitchen sink at that car. I am sure that they did not adopt a that'll do attitude or convince themselves that clearly beneficial things weren't necessary because they couldn't be bothered.
DBX will save AM if it's perfect. If they cannot be bothered to make it so, why should customers choose it over its many rivals?
DB9VolanteDriver said:
Apple car play? Don't know what it is, don't care. Tow bar? People who buy these high end SUVs don't use them for towing anything (they buy a separate vehicle for 5th wheel towing) and they don't ride bikes. UK and USA are vastly different markets. It appears that in the UK you try to make do with a couple vehicles, typically, so flexibility is important. Here, we own lots of cars; different types for different purposes.
No one in their right mind that can afford an RR, a Bentley, or an AM will ever even think about towing something with it. That's what a Chevy Suburban is for, or a Dually.
I was trying to hint at that. Equally I can’t see many Chinese buyers getting this (to be one- up on the Porsche Cayenne owner next door) wanting to attach a caravan to itNo one in their right mind that can afford an RR, a Bentley, or an AM will ever even think about towing something with it. That's what a Chevy Suburban is for, or a Dually.
On pricing, I posted this in another thread. But AML did clinics with US and Chinese buyers and had a very strong positive response at the suggested price point (I think 62% and 65% said they wanted to buy one). Again, as I suggested on another thread, if you have the time and inclination look at the investor presentations on the AML website, they are informative
On the tow bar issue. I really think it’s more of a UK-centric thing. And even here I wouldn’t overplay it. We couldn’t buy a used Discovery 5 with an electric tow bar, 6 months ago as virtually nobody has specced one from new (we had to get it fitted aftermarket). It just didn’t seem to be important for people speccing these cars from new
On the tow bar issue. I really think it’s more of a UK-centric thing. And even here I wouldn’t overplay it. We couldn’t buy a used Discovery 5 with an electric tow bar, 6 months ago as virtually nobody has specced one from new (we had to get it fitted aftermarket). It just didn’t seem to be important for people speccing these cars from new
Edited by RobDown on Monday 19th August 17:54
DB9VolanteDriver said:
Apple car play? Don't know what it is, don't care. Tow bar? People who buy these high end SUVs don't use them for towing anything (they buy a separate vehicle for 5th wheel towing) and they don't ride bikes. UK and USA are vastly different markets. It appears that in the UK you try to make do with a couple vehicles, typically, so flexibility is important. Here, we own lots of cars; different types for different purposes.
No one in their right mind that can afford an RR, a Bentley, or an AM will ever even think about towing something with it. That's what a Chevy Suburban is for, or a Dually.
Is it just me being a "precious Brit" or is this one of the most patronising posts we have had from across the pond????????????No one in their right mind that can afford an RR, a Bentley, or an AM will ever even think about towing something with it. That's what a Chevy Suburban is for, or a Dually.
I must go and tell Lady S that she's not in her right mind and she can't possibly use her RR for towing the boat and trailer
Looks promising in this teaser - not that slab in camo! It even has hips - like my beautiful...
https://www.youtube.com/watch?v=carsJBTmnbw
They aren't late to the party - they are entering a developed established market with proven demand.
Lets keep it positive boys - even has a bloody proper Aston heritage iconic grille. Please God no bolted on iPad dash though!
https://www.youtube.com/watch?v=carsJBTmnbw
They aren't late to the party - they are entering a developed established market with proven demand.
Lets keep it positive boys - even has a bloody proper Aston heritage iconic grille. Please God no bolted on iPad dash though!
RobDown said:
..... But we shouldn’t have long to wait for confirmation. US private viewings are supposed to be taking place now at Pebble Beach and Gaydon starts in a couple of weeks time. .....
As Aston Martin owners and therefore perfect gentleman and ladies, rather than hoping for sneaky snippets from the private viewings and confidential prospecting activity, we will of course be patiently waiting for the DBX global reveal in December 2019.
Big Ry said:
Personally I don't see why it won't do well enough, after all, the world outside the EU can't seem to get enough of SUV's.
The rumoured price of around £180k (I assume that's with a decent spec) seems a little strong, but I can't for a second believe that AML haven't done their homework. They're under the cosh at the moment, but they're clearly not stupid. I would imagine there's been some very in depth market analysis on this.
As for Carplay.........to be honest who gives a st, because I don't. As long as it's got a good stereo that I can plug my phone/ipod etc and perhaps BT streaming then great. My V12VS has Carplay.......turned it on, then turned it off again about 2 minutes later. I can't believe that people would walk away from a DBX because they can't read their SMS messages on the bloody car screen.
Tow bar..... just how many people buy a Bentayga or Urus and then pull a caravan FFS.....I guess it won't be a hit with the Travelling community though
Why are there so many negative comments about this, I don't get it. Yes it's a different market segment to what we all know AML for, but that's called progress isn't it ? I think it'll do very well in the US and Middle / Far East markets, which is exactly what it needs to do.
I can't afford one, but I bet I'll be looking at used ones in 2-3 years time........
Here HereThe rumoured price of around £180k (I assume that's with a decent spec) seems a little strong, but I can't for a second believe that AML haven't done their homework. They're under the cosh at the moment, but they're clearly not stupid. I would imagine there's been some very in depth market analysis on this.
As for Carplay.........to be honest who gives a s
t, because I don't. As long as it's got a good stereo that I can plug my phone/ipod etc and perhaps BT streaming then great. My V12VS has Carplay.......turned it on, then turned it off again about 2 minutes later. I can't believe that people would walk away from a DBX because they can't read their SMS messages on the bloody car screen.Tow bar..... just how many people buy a Bentayga or Urus and then pull a caravan FFS.....I guess it won't be a hit with the Travelling community though
Why are there so many negative comments about this, I don't get it. Yes it's a different market segment to what we all know AML for, but that's called progress isn't it ? I think it'll do very well in the US and Middle / Far East markets, which is exactly what it needs to do.
I can't afford one, but I bet I'll be looking at used ones in 2-3 years time........
For what it's worth, a lot of millenials I know don't even have a driving license, and those that do, tend to own a small car (or non at all) and rent if they need bigger or special occasion convertible etc.
From what I can see, appleplay etc is just a gui interface & easy connectivity to stuff on your phone via a screen on your car. Hardly revolutionary in my eyes - if it does more then it must be stuff I don't have a need for.
I dont think many grandads are going to buy this, and equally anyone who has made enough money as a millenial to afford it has probably used a phone and some IT connectivity before so won't find it too hard to fathom out.
Let's stop knocking it before it's even been brought out of the factory in its finished guise, and as above I personally hope it is tremendously successful and I can buy a two year old one down the line ;-)
As an aside, am I the only one who expected to see a silhouette of Mr Bond or his gun appear as the 'X' logo appears at the end?
Edited by oilit on Monday 19th August 20:31
I am not sure why there should have been so many negative comments.
We don't know very much about this new model yet.
An SUV is of no interest to me, but I am not the type of customer that AML will be looking for. I am not sure who might need, or even what their reasons are, for wanting a 2 ton, high riding rectangular box, costing nearly £200,000. Anyway, if that is what makes some people around the world happy, then I would be very pleased to see Aston Martin sell their target number of 5,000 to 7,000 DBX models every year.
It does look as though the beautiful, historic Aston Martin grille is back. Three cheers.
Edited by Jon39 on Monday 19th August 20:46
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