Aston Owners - Lend Me Your Ears

Aston Owners - Lend Me Your Ears

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Plotloss

Original Poster:

67,280 posts

272 months

Friday 31st August 2007
quotequote all
In the next few months buyers of Aston Martins are going to recieve a 'lifestyle' magazine/brochure which will showcase a number of luxury products befitting the socio-dem group that Aston target (awful marketing speak for which I fully apologise).

I've been asked if I would like to advertise in the Homes section of said publication.

What I'd like to know is whether you chaps would be swayed towards a company that advertised in connection with Aston Martin in this publication or would you (as I would, being honest) have a quick flick through and pretty much disregard it.

Your thoughts would be very much appreciated.

Thanks.

Plotloss

Original Poster:

67,280 posts

272 months

Friday 31st August 2007
quotequote all
Excellent.

Thanks chaps, much appreciated.

Steve, your observations were sort of where I thought most people would be to be honest. Though 22pkk22's observations of swaying a casual interest are also very valid.

The product/service that I'd be advertising would be High End Home Theatre/Home Automation/Distributed Media so classic competitors would be B&O but less on the posh boxes (look of components is irrelevant if they are all in a rack hidden away) and more on the sound quality.