Jaguar considered luxury by the public
Discussion
Monkeylegend said:
AW111 said:
Monkeylegend said:
There is a reason why millions of taxi drivers and chauffeurs around the world drive Mercedes rather than Jaguar/BMW/Audi or any Japanese/Korean cars, and it is not for their looks.
Actually there are two reasons for the chauffeur trade.
All the taxis in Aus are Japanese.Actually there are two reasons for the chauffeur trade.
Edited by Monkeylegend on Monday 8th June 21:54
They used to be mainly Ford Falcons, now they're nearly all Toyota hybrids.
AW111 said:
Monkeylegend said:
AW111 said:
Monkeylegend said:
There is a reason why millions of taxi drivers and chauffeurs around the world drive Mercedes rather than Jaguar/BMW/Audi or any Japanese/Korean cars, and it is not for their looks.
Actually there are two reasons for the chauffeur trade.
All the taxis in Aus are Japanese.Actually there are two reasons for the chauffeur trade.
Edited by Monkeylegend on Monday 8th June 21:54
They used to be mainly Ford Falcons, now they're nearly all Toyota hybrids.
NDA said:
DoubleD said:
tberg said:
the "old man moniker" is just stupid. And even though I'm an old man
This is why some think of Jaguar's as an old mans car, because old men drive them.
Jaguars were the first marque I became aware of as a kid and I remember thinking how different the look and smell of wood and leather interiors was compared to the rubber matted paint and plastic nastiness of other cars. I remember too fast rides in E Types and Mk2's and later long late night trips home at the end of term hooning right through the middle of London in a dog poo brown 4.2 XJ with me and a couple of school mates in our early teens sitting in the back sharing tins of light ale and smoking Rothmans king size with Zeppelin blaring out the 8 Track thinking how absolutely fulking cool we were.
Before the creation of cheap monthlies on credit rentals you needed a lot of money to buy a Jaguar so you would have needed to have been older or a rich kid / young man done well type.
This has been compounded in modern times for Jaguar because between 1970 and 1998 they only had two cars on sale at any given time and they all started at fairly stiff prices
The fact that they depreciated rapidly meant that on the used scene people could buy them and I suspect people here saying they had XJ and XK in their 20s are talking used ones. The X and S type made them more accessible and are now the £500 scrappers.
BMW has a part to play in the old man image too because they recognised fairly quickly that younger people liked the leather and the rear drive sporty handling but didn’t want the wood and they started to clean up with their more youthful looking M sport models. Jaguar has been slow to this but now has that available with R sport but it’s now facing an uphill battle of convincing the M Sport and AMG Line crew that they are a credible alternative. To really do that they need an A class competitor and the XE needs to be available as a coupe.
This has been compounded in modern times for Jaguar because between 1970 and 1998 they only had two cars on sale at any given time and they all started at fairly stiff prices
The fact that they depreciated rapidly meant that on the used scene people could buy them and I suspect people here saying they had XJ and XK in their 20s are talking used ones. The X and S type made them more accessible and are now the £500 scrappers.
BMW has a part to play in the old man image too because they recognised fairly quickly that younger people liked the leather and the rear drive sporty handling but didn’t want the wood and they started to clean up with their more youthful looking M sport models. Jaguar has been slow to this but now has that available with R sport but it’s now facing an uphill battle of convincing the M Sport and AMG Line crew that they are a credible alternative. To really do that they need an A class competitor and the XE needs to be available as a coupe.
V8C said:
stickleback123 said:
Here you go.Took a while to get it looking right, but pretty much got there eventually.
Don Roque said:
This is just it, in the past they may not have been the best cars around but they had a certain appeal and character. Now, they have lost that character but also find themselves in the difficult position of very obviously being second or third rate compared to their competition. Their range is much greater these days but this just hammers home the fact that they don't have the best car in any class that they're in.
The issue is more with the engines than the styling I would say. Sure the designs currently are a bit bland but they are much more appealing to younger people than the carriage clock pastiches of the Ford era.They were far too slow to get into diesel, far too slow to get into hybrid and are still not there, still don’t have any plug ins, only one electric car and then the ICE engines they have are all either 4 cylinder turbos with bigger and bigger boost, a v8 they can’t buy anymore shortly and that’s it. The 3.0 6 cylinder hybrid can’t come fast enough and that doesn’t fit in the XE or XF allegedly so they are as they are until replacement. They don’t have an engine to compete with the M3 market place either. This is where they are in a total mess.
Don Roque said:
V8C said:
This is just it, in the past they may not have been the best cars around but they had a certain appeal and character. Now, they have lost that character but also find themselves in the difficult position of very obviously being second or third rate compared to their competition. Their range is much greater these days but this just hammers home the fact that they don't have the best car in any class that they're in. He doesn't need to look through a showroom window to se an XFR, his mates Dad has one, or did.
He now has an F Pace. His dad pays £499/m for it.
Cars are an inconvenience to this schoolboy. They hold him up in the morning rush hour.
Jawls said:
Have Jaguar ever commented publicly on why they don’t have an A Class/1 Series competitor?
Limited budget, I'd imagine, although I reckon it could have been a huge money spinner. Particularly in the UK.I wouldn't buy any 'its beneath us' comment. They need the money and small SUVs aren't exactly Jaguars bread and butter.
Argleton said:
Well, that, and the fact that todays schoolboy wouldn't be on a bicycle. He'd be in back seat of a Porsche Cayenne being ferried about.
He doesn't need to look through a showroom window to see an XFR, his mates Dad has one, or did.
He now has an F Pace. His dad pays £499/m for it.
Cars are an inconvenience to this schoolboy. They hold him up in the morning rush hour.
Agree with this. Image leaders like the XFR and F-type are important, even if they don't sell in big numbers.He doesn't need to look through a showroom window to see an XFR, his mates Dad has one, or did.
He now has an F Pace. His dad pays £499/m for it.
Cars are an inconvenience to this schoolboy. They hold him up in the morning rush hour.
Porsche treading the same tricky ground. Will today's children grow up thinking of a Porsche as a sports car, or just the expensive 4x4 that their rich mate's mum drives? What percentage of total sales do the Cayenne and Macan account for? More than 60% I think?
craigjm said:
Don Roque said:
This is just it, in the past they may not have been the best cars around but they had a certain appeal and character. Now, they have lost that character but also find themselves in the difficult position of very obviously being second or third rate compared to their competition. Their range is much greater these days but this just hammers home the fact that they don't have the best car in any class that they're in.
The issue is more with the engines than the styling I would say. Sure the designs currently are a bit bland but they are much more appealing to younger people than the carriage clock pastiches of the Ford era.They were far too slow to get into diesel, far too slow to get into hybrid and are still not there, still don’t have any plug ins, only one electric car and then the ICE engines they have are all either 4 cylinder turbos with bigger and bigger boost, a v8 they can’t buy anymore shortly and that’s it. The 3.0 6 cylinder hybrid can’t come fast enough and that doesn’t fit in the XE or XF allegedly so they are as they are until replacement. They don’t have an engine to compete with the M3 market place either. This is where they are in a total mess.
Couple of jag blocks. Been sitting on a pallet for nearly 2 years for sheared bolt to be removed to save scrapping. By the time we worked out how much time to repair, 6 new blocks had already been machined. So they just sit here. Would make a good couple of man cave tables but not allowed to remove scrap
Argleton said:
Jawls said:
Have Jaguar ever commented publicly on why they don’t have an A Class/1 Series competitor?
Limited budget, I'd imagine, although I reckon it could have been a huge money spinner. Particularly in the UK.I wouldn't buy any 'its beneath us' comment. They need the money and small SUVs aren't exactly Jaguars bread and butter.
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