Jaguar considered luxury by the public

Jaguar considered luxury by the public

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anonymous-user

55 months

Wednesday 10th June 2020
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My parents generation? Prestige marque trying to avoid being premium.

My generation? Premium marque trying to stay relevant and viable. While trying to pretend it’s still premium.

I’m glad they are on the roads, and present at least variety and a bit of patriotism, but not for me thanks chef.

NDA

21,710 posts

226 months

Wednesday 10th June 2020
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Brooky90 said:
TWhat's everyone's opinions on them as a luxury car past and present? .
I've owned 3, from new. An XJR and two XKR convertibles.

Having owned Bentleys and Astons too, I guess I am vaguely qualified to say that they're luxury cars - at least the models I drove were... I can't comment on some of the models mentioned earlier.

The Jaguars were easily better cars than my Vanquish (for example), more reliable and probably a slightly better interior too. The Bentley was more luxurious, no question, but doesn't stop the word being applied to the Jaguars.

I always thought the XKR was rather underrated - I took mine to the south of France on many occasions, rapid and graceful.

This was 15 years ago (or thereabouts), I can't really comment on the latest models.

[Gratuitous photo]


V88Dicky

7,308 posts

184 months

Wednesday 10th June 2020
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WhatCar? certainly considers the Jaguar XJ as luxury seeing as it finished top in it's latest reliability survey (luxury class).

The same survey had the XE (petrol)in the executive class and finished joint 4th. Interestingly the XE diesel was 10th.

Jaguar steve

9,232 posts

211 months

Wednesday 10th June 2020
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21st Century Man said:
stickleback123 said:
This is the boy isn't it?

That's him. Here he is a few decades older and obviously still into his Jags.



craigjm

18,037 posts

201 months

Wednesday 10th June 2020
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V88Dicky said:
WhatCar? certainly considers the Jaguar XJ as luxury seeing as it finished top in it's latest reliability survey (luxury class).

The same survey had the XE (petrol)in the executive class and finished joint 4th. Interestingly the XE diesel was 10th.
What car uses standard sector descriptors

Compact Exec - XE
Executive - XF
Luxury - XJ

anonymous-user

55 months

Wednesday 10th June 2020
quotequote all
21st Century Man said:
This is the boy isn't it?

hehe

StuntmanMike

11,671 posts

152 months

Wednesday 10th June 2020
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Baldchap said:
Bagzie88 said:
You would be hard pressed to find any modern car that couldn't manage 440 miles on a tank of fuel.
I haven't owned a car that will do 440 to a tank in the last decade.
Genuinely don’t know or am interested in knowing what mine does on a tank.

Everytime it gets near half I top it up.

Ignorance is bliss.


craigjm

18,037 posts

201 months

Wednesday 10th June 2020
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StuntmanMike said:
Baldchap said:
Bagzie88 said:
You would be hard pressed to find any modern car that couldn't manage 440 miles on a tank of fuel.
I haven't owned a car that will do 440 to a tank in the last decade.
Genuinely don’t know or am interested in knowing what mine does on a tank.

Everytime it gets near half I top it up.

Ignorance is bliss.
Not sure any of this has any relevance on the perception of a brand as luxury unless people are saying that to be luxury means it can’t be economical?

KMann71

9 posts

48 months

Wednesday 10th June 2020
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Brooky90 said:
There is currently an interesting topic in this forum tonight about Mercedes and where they stand in terms of luxury. I'm going to put the same topic here but about Jaguar. What's everyone's opinions on them as a luxury car past and present? I know their not quite Bentley but do they stand out as a status symbol? I'm currently working six days a week to save up for a Jaguar XF.
I have an XF 3.0 S and literally everyone in my family/friendship group would call it a luxury car. If you come from a wealthy family and roll in those circles then probably not.

Equus

16,980 posts

102 months

Wednesday 10th June 2020
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KMann71 said:
I have an XF 3.0 S and literally everyone in my family/friendship group would call it a luxury car.
Likewise: I have an XF 3.0S Sportbrake.

But having traded down from a FFRR and a Mercedes S500 (I don't actually do that much mileage any more, so having 2 cars sitting around eating large amounts of road tax and insurance every month for nothing, it made sense to consolidate), I definitely feel like I've been downgraded to club class, these days!

TheRainMaker

6,376 posts

243 months

Wednesday 10th June 2020
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Equus said:
But having traded down from a FFRR and a Mercedes S500 (I don't actually do that much mileage any more, so having 2 cars sitting around eating large amounts of road tax and insurance every month for nothing, it made sense to consolidate), I definitely feel like I've been downgraded to club class, these days!
Could that be because you have gone from two top of the range cars to a mid-range model with a diesel power plant?




craigjm

18,037 posts

201 months

Wednesday 10th June 2020
quotequote all
Equus said:
KMann71 said:
I have an XF 3.0 S and literally everyone in my family/friendship group would call it a luxury car.
Likewise: I have an XF 3.0S Sportbrake.

But having traded down from a FFRR and a Mercedes S500 (I don't actually do that much mileage any more, so having 2 cars sitting around eating large amounts of road tax and insurance every month for nothing, it made sense to consolidate), I definitely feel like I've been downgraded to club class, these days!
Would be bizarre if you didn’t feel like that right?

Equus

16,980 posts

102 months

Wednesday 10th June 2020
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TheRainMaker said:
Could that be because you have gone from two top of the range cars to a mid-range model with a diesel power plant?
No.

Neither the Mercedes nor the Range Rover was top of the range (and the Range Rover was also Diesel).

Equus

16,980 posts

102 months

Wednesday 10th June 2020
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craigjm said:
Would be bizarre if you didn’t feel like that right?
Yes, absolutely.

Point being that the XF is an 'executive' model, not a 'luxury' model (and even the Mercedes and RR are right at the bottom end of what could be considered 'luxury' cars... they'd barely register against a Bentley, Maybach or Rolls Royce.

Even XJ wouldn't scrape onto the bottom of that scale below the Range Rover, I don't think. It would sit toward the top of the 'executive' scale, just below the BMW 7-series, Maserati Quattroporte and Audi A8.

Lester H

2,772 posts

106 months

Wednesday 10th June 2020
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I also joined the MB discussion. However, Jaguar is different. Above all, its sporty with a British ,even raffish tradition. Maybe some of the luxury diluted when all that walnut veneer and Connelly hide diminished because some considered it fuddy daddy, but it was opulent. Germans can do fast, obviously but a Jag senior manager told Autocar that, in its class their product had to be just that bit faster. Also, and PH-ers may disagree, they still have some glamour. Now that isn’t a Teutonic trait at least in the middle ranges.


.

Edited by Lester H on Wednesday 10th June 14:31

AW111

9,674 posts

134 months

Wednesday 10th June 2020
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Monkeylegend said:
There is a reason why millions of taxi drivers and chauffeurs around the world drive Mercedes rather than Jaguar/BMW/Audi or any Japanese/Korean cars, and it is not for their looks.

Actually there are two reasons for the chauffeur trade.

Edited by Monkeylegend on Monday 8th June 21:54
All the taxis in Aus are Japanese.

ddom

6,657 posts

49 months

Wednesday 10th June 2020
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Modern jags are much of a muchness. They’ve always had an old mans image and it appears to have stuck. The F Type was a recent highlight along with the SE’s but mostly middle of the road cars with a badge. Which yes, used to mean a luxury product smile

KMann71

9 posts

48 months

Wednesday 10th June 2020
quotequote all
craigjm said:
Equus said:
KMann71 said:
I have an XF 3.0 S and literally everyone in my family/friendship group would call it a luxury car.
Likewise: I have an XF 3.0S Sportbrake.

But having traded down from a FFRR and a Mercedes S500 (I don't actually do that much mileage any more, so having 2 cars sitting around eating large amounts of road tax and insurance every month for nothing, it made sense to consolidate), I definitely feel like I've been downgraded to club class, these days!
Would be bizarre if you didn’t feel like that right?
Very bizarre! I actually admire it.

craigjm

18,037 posts

201 months

Wednesday 10th June 2020
quotequote all
ddom said:
Modern jags are much of a muchness. They’ve always had an old mans image and it appears to have stuck. The F Type was a recent highlight along with the SE’s but mostly middle of the road cars with a badge. Which yes, used to mean a luxury product smile
I think the image had changed over the years. To me the old man image really started to set in during the 70s and stuck because the 80s were fairly static for Jaguar and Ford went don’t a retro route.

ddom

6,657 posts

49 months

Wednesday 10th June 2020
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[quote=craigjm]

I think the image had changed over the years. To me the old man image really started to set in during the 70s and stuck because the 80s were fairly static for Jaguar and Ford went don’t a retro route. [/quote.

In all areas I can’t say they don’t provide class leading attributes. But in every case I’d choose something else. It’s the image, and brand. Just doesn’t work at all for me.

A very good mate is deeply into his Jags. We often end up in heated debate after too much red wine about things. Suffice to say the only thing we agree on are superchargers and V8’s smile