New Defender in the Wild

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100SRV said:

Friend of mine said that Land-Rover should have used a model name other than Defender.

Why? Is he an expert in new car marketing?

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XIII said:

100SRV said:

Friend of mine said that Land-Rover should have used a model name other than Defender.

That doesnt make sense...at all.

It supposed to look like the old one, so why wouldnt it be called it?

The last separate , standalone name Land Rover did was the Freelander so it was hardly going to be called something new.

Apart from Evoque, which has sold close to 1,000,000 units now...…

Defender is absolutely the right name for this car. It's the third pillar of the brand and a name that harks back to the origins of it all while looking forward.

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Crossflow Kid said:

unrepentant said:

Defender is absolutely the right name for this car. It's the third pillar of the brand and a name that harks back to the origins of it all while looking forward.

Errr......what?
How does a model name dating from thirty years ago “look forward”
And how is it the “third pillar” in a line up of:
Range Rover
Velar
Evoque
Discovery
Not Quite Defender?

Edited by Crossflow Kid on Tuesday 3rd March 23:59

Happy to help you out.

Land Rover has 3 pillars.

Range Rover - 4 models

Discovery - 2 models

Defender - 1 model

So far.

[unrepentant]

camel_landy said:

unrepentant said:

Land Rover has 3 pillars.

Range Rover - 4 models

Discovery - 2 models

Defender - 1 model

^^^^ Mostly correct...

The pillars are correct but the number of models aren't. Remember this from a couple of years ago?



e.g. Evoque convertible, 90, 110 & 130 are all different models.

M

I don’t think that was ever official. But it illustrates the pillars.

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XIII said:

unrepentant said:

XIII said:

100SRV said:

Friend of mine said that Land-Rover should have used a model name other than Defender.

That doesnt make sense...at all.

It supposed to look like the old one, so why wouldnt it be called it?

The last separate , standalone name Land Rover did was the Freelander so it was hardly going to be called something new.

Apart from Evoque, which has sold close to 1,000,000 units now...…

Defender is absolutely the right name for this car. It's the third pillar of the brand and a name that harks back to the origins of it all while looking forward.

No, the Evoque is a Range Rover, that's not a separate standalone name, is it?

There's only been the Freelandr which has had its own line.

There's just been variations of Discovery, Range Rover and the original LR/Defender.

Ah, OK I see what you mean. Fair point, Evoque is very much a Range Rover.

[unrepentant]

Cold said:

Osinjak said:

Rudolph Hart said:

unrepentant said:

Good vid here from one of the other guys who was at the Palm Springs launch.

https://www.youtube.com/watch?v=Jf-hxWVrsLg

There’s a perfect demonstration at 5.14 in the video of the shortcomings of independent front suspension in a supposedly‘ ‘off road’ capable vehicle. The Jeep Wrangler need fear no competition from this.

All I see there is the car being deliberately placed so it could be pivoted between two diagonally opposed wheels, after which it drove off with no drama or fuss. Not sure it shows anything other than that.

That's exactly what it is.

This is the most capable Land Rover ever. And the people who really matter, the buyers, are voting with their cheque books. I sometimes wonder what motivates some of the posters on here. They obviously have an axe to grind but why? This is a great product from a great British company. You would think that British car enthusiasts would be proud, I know I am.

[unrepentant]

Crossflow Kid said:

Bill said:

Plenty have been.

JLR are making a Defender for new buyers in the 21st century, not beards who wouldn't buy one new* or farmers/the military who haven't bought them for years.


*With the odd exception.

So it’s not really aimed at the Defender market?
Hmm.....why is it called Defender then?
This is so confusing.

What's "The Defender market"? Old Defender was selling in small quantities for the last few years of its life (less than 18,000 a year from 2012 - 2014 compared to 125,000 Evoques, 82,000 Range Rover Sports and 57,000 Freelanders - a car on it's last legs). So why would the priority for the new car to be chase a small and declining market?

The Defender wasn't even sold in a lot of markets, including the US where it hasn't met safety regs since 1997.

This car is called Defender because it is a Defender. But it's a better Defender, a 21st Century Defender, better in ever conceivable way than the great car that it replaced. I don't understand why you have an issue with that?

What axe are you grinding? What's your motivation? Seriously, I'm interested because you've come on this thread and done nothing but spout bile and I don't understand what your issue is? If you don't like the car, that's fine, nobody is asking you to buy one.

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Crossflow Kid said:

Calm down petal.

Seriously mate, what's your beef? You spend a lot of time on here slagging off something that you obviously have no interest in buying. Why? What's the point? Don't you have anything better to do? Clearly not.

I'm not interested in Morris Dancing so I make a point of not going on Morris dancing forums and criticizing Morris Dancing techniques. To do otherwise would make no sense.

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100 said:

They expecting to sell these to the Chinese? Who would pay 60k plus for one in UK when you can buy a rangey?

It’s at a totally different price point to RR.

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Not sure about the UK but $20k here adds about $250-300 a month to a lease.

I have quite a few customers with Range Rovers who have ordered Defenders. The cars are very different, you should go and look at them both.

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skwdenyer said:

The spec quotes "40:20:40 fixed rear seats" as opposed to "8-way heated semi-powered front seats." I suspect "fixed" in this context means not sliding, not removable, just folding.

Correct. They will fold flat but can’t be removed.

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Andeh1 said:

Which ever way you spin it, the new Defender will out class anything when it comes to offroading in standard or lightly modified guise! It will top them offroad, then kick them when their down with some class leading on road dynamics as well!

It will achieve all this whilst modernising, uplifting & maintaining as much of the heritage as possible in a nigh on impossibly difficult world of global legislation, regulations, safety and cost considerations.

Yes the local yocal farmers & rufty tufty rednecks won't be able to fix it out by the barn, but im sure all 15 of them will take solace in their 10 year old 5th hand Hiluxs, Rangers and Navaras keeping them entertained whilst they tend to their milk & moonshine.

Spot on.