END OF THE ROAD WITH YELL.COM
Discussion
Finally after 20 years I have decided it is the end of the road for paid advertising with Yell.com formally Yellow Pages.
Having had a number of sponsored listings on their website costing me around £250 a month I was looking at their analytics. Since January, 2300 impressions and 25 clicks to my websites in 7 months. Strangely there was a spike in visits just before the Yell rep contacted me. This works out at around £70 a click on my website.
On the other hand with Google AdWords I get 2800 impressions a week and around 120 visits to my websites. The cost to me here is £50 a month.
I don't know anyone who searches for Yell.com.
Couple that with Facebook and Bing Yell.com looks decidedly rubbish now. Especially as in the summer months I get a huge increase in traffic on Google while traffic on oYell.com is nonexistent.
Who still rates Yell.com?
Having had a number of sponsored listings on their website costing me around £250 a month I was looking at their analytics. Since January, 2300 impressions and 25 clicks to my websites in 7 months. Strangely there was a spike in visits just before the Yell rep contacted me. This works out at around £70 a click on my website.
On the other hand with Google AdWords I get 2800 impressions a week and around 120 visits to my websites. The cost to me here is £50 a month.
I don't know anyone who searches for Yell.com.
Couple that with Facebook and Bing Yell.com looks decidedly rubbish now. Especially as in the summer months I get a huge increase in traffic on Google while traffic on oYell.com is nonexistent.
Who still rates Yell.com?
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