Hi all, does anyone know what sort of percentage of t/o a company should spend on advertising? I am aware that it is not an exact science but you are usually given indications of how much certain factor inputs should cost. For example total wages approx 30% of t/o IIRC.
Yeah I thought those would be the type of answers, bit of a stupid question with hindsight. Looking at promoting garage services and was thinking about devoting about 5% of t/o to various forms of advertising and marketing?
