I do not ****ing want Amazon ****ing Prime !

[Dave_ST220]

tangerine_sedge said:

At this point I can only assume that you have shares in Amazon, as you seem to have drunk the kool-aid. There is no excuse for the way that Amazon uses misdirection and deliberate bad UI design decisions to trick people into signing up to Prime

I came to the same conclusion.

They use every UI trick in the book to "trick" people.

Why do they not simply have a bloody great checkbox with prominent text saying "SIGN UP TO PRIME @ ONLY £X a MONTH" ??!!

I bet he thinks Google and their stty Ad labels aren't designed to make ads look like organic listings these days too....

[PH User]

ARHarh said:

PH User said:

I still can't see how people are getting tricked or conned. I guess some will just click anything without reading it.

OK I now how to work computers, I know Amazon are going to want me to sign up and really do try to avoid it. I needed to buy a present for someone from amazon last week. I set off knowing to check everything not agree to prime. I bought said item and in the checkout I was signed up, I never ticked or accepted, or as far as I know I didn't. This is the 3rd time this has happened to me. That is for all 3 Amazon purchases over the last 5 years or so. This really will be the last time I buy from Amazon. As soon as it was delivered I cancelled.

I've bought dozens of items through Amazon, often while half asleep, I've never been fooled by it, I just read what it says on the screen and then click the box.

[Dave_ST220]

TRIUMPHBULLET said:

It seems to be almost impossible to avoid so I closed my account in the end.
Most of what I need can be bought on the bay of E without any hassle these days and is usually cheaper.

This feedback was left on my website last month by a customer :-

"Paid slightly less than I would have done with Amazon, and the order process was MUCH simpler, mostly because I didn't have to go digging around to find out how to order without being tricked into a Prime subscription. Bet these guys pay their taxes too."

[e-honda]

I know a security researcher who used to specialise in social engineering and offensive security who did a lot of red team style testing. They would come across a lot of people that liked victim blaming and were convinced that if people got caught out it was 100% thier fault and they would never do something so stupid themselves, they would almost always catch them out.
More than once they spear phished someone with this particular attitude within an hour of meeting them.

[F1GTRUeno]

tangerine_sedge said:

At this point I can only assume that you have shares in Amazon, as you seem to have drunk the kool-aid. There is no excuse for the way that Amazon uses misdirection and deliberate bad UI design decisions to trick people into signing up to Prime.

You are entirely right, at each step of the purchasing process there is an option to not sign up, but this changes location, changes wording, changes colour, doesn't get the same prominence of other choices. Amazon do everthing to make people in a hurry make the wrong decision, these are not the actions of a good or honest retailer.

It is using bad UI design to trick people into signing up to something they don't want, as evidenced by multiple people here, and the legal action being taken. They are on purpose nudging people into making mistakes with the sole purpose of tricking them into a subscription service they don't want. It is desparate and dishonest. They don't need to do this and they should either stop or be made to stop.

I’m not on the other side of the argument with regards to the design, I know it’s exactly as you describe and it’s stty, but like I said, what do you expect?

If you know that is the endgame then you make doubly, triply, quadruply sure that you untick every box you don’t want ticked, you read and see everything and you don’t get caught out.

As we now both agree, at EVERY stage, there’s a way of not signing up for anything. For those that don’t wish to take the responsibility of making sure at every stage they don’t sign up for it, they have this thread to moan about it and shift blame when they always had the option.

Own your st, it’s not hard, even with all the clever UI tricks in the book.

Since the start of this thread you’ve had every single person who ‘accidentally’ signed up for it refusing to take any form of responsibility for safe browsing of the internet. That’s on them, not me.

I haven’t bought shares and haven’t drank the kool-aid, I’m not defending stty business practices, merely lamenting lazy people who refuse to take any blame for their laziness catching them out.

[e-honda]

F1GTRUeno said:

I’m not on the other side of the argument with regards to the design, I know it’s exactly as you describe and it’s stty, but like I said, what do you expect?

If you know that is the endgame then you make doubly, triply, quadruply sure that you untick every box you don’t want ticked, you read and see everything and you don’t get caught out.

As we now both agree, at EVERY stage, there’s a way of not signing up for anything. For those that don’t wish to take the responsibility of making sure at every stage they don’t sign up for it, they have this thread to moan about it and shift blame when they always had the option.

Own your st, it’s not hard, even with all the clever UI tricks in the book.

Since the start of this thread you’ve had every single person who ‘accidentally’ signed up for it refusing to take any form of responsibility for safe browsing of the internet. That’s on them, not me.

I haven’t bought shares and haven’t drank the kool-aid, I’m not defending stty business practices, merely lamenting lazy people who refuse to take any blame for their laziness catching them out.

No there have been a handful of people who are as deluded as you are that believe they could not possibly have been caught out so much have been a mistake, pretty much everyone else understands that this can happen to anyone and it is not responsible to blame them.

[F1GTRUeno]

e-honda said:

No there have been a handful of people who are as deluded as you are that believe they could not possibly have been caught out so much have been a mistake, pretty much everyone else understands that this can happen to anyone and it is not responsible to blame them.

Did you miss the part where at every stage you can say no and opt out?

It’s pretty fking hard to get caught out in all honesty. Not impossible granted but fking hard.

[PH User]

F1GTRUeno said:

e-honda said:

No there have been a handful of people who are as deluded as you are that believe they could not possibly have been caught out so much have been a mistake, pretty much everyone else understands that this can happen to anyone and it is not responsible to blame them.

Did you miss the part where at every stage you can say no and opt out?

It’s pretty fking hard to get caught out in all honesty. Not impossible granted but fking hard.

Yep agreed. If you actually look at what you're clicking then there really is no reason to get "caught out"

[e-honda]

PH User said:

Yep agreed. If you actually look at what you're clicking then there really is no reason to get "caught out"

There is a reason it's called human error.
You may or my not be one but most of us are and are susceptible to it.

[PH User]

e-honda said:

PH User said:

Yep agreed. If you actually look at what you're clicking then there really is no reason to get "caught out"

There is a reason it's called human error.
You may or my not be one but most of us are and are susceptible to it.

Oh yes I get that, we all have moments where we aren't properly concentrating on what we are doing.

I'm guessing there is more than 1 step to go through though?

[Zarco]

PH User said:

e-honda said:

PH User said:

Yep agreed. If you actually look at what you're clicking then there really is no reason to get "caught out"

There is a reason it's called human error.
You may or my not be one but most of us are and are susceptible to it.

Oh yes I get that, we all have moments where we aren't properly concentrating on what we are doing.

I'm guessing there is more than 1 step to go through though?

It's a trap for the hard of thinking.

[Oakey]

for the avoidance of doubt, I clicked the tiny blue text link circled above when ordering and still ended up with fking Prime!

[e-honda]

Oakey said:

for the avoidance of doubt, I clicked the tiny blue text link circled above when ordering and still ended up with fking Prime!

You thought that avoiding the first trap would be enough and you could click through all the following screens without scouring every inch of the page for another dark pattern opting you back in?
You've only reached level one of avoiding amazon prime.
Better luck next time

[F1GTRUeno]

e-honda said:

PH User said:

Yep agreed. If you actually look at what you're clicking then there really is no reason to get "caught out"

There is a reason it's called human error.
You may or my not be one but most of us are and are susceptible to it.

Thing is, even if you see no option and you don’t want Prime then you can always hit the x at the top of the screen and close your browser. Go buy the product you want somewhere else.

At this point I’m not even being condescending, just offering an out if you see none and you’ve scanned.

There is always an out.

[F1GTRUeno]

Oakey said:

for the avoidance of doubt, I clicked the tiny blue text link circled above when ordering and still ended up with fking Prime!

What was the next page? And the page after that? All the way to the end of the process.

[Oakey]

The next page is the final order confirmation page, you should know that.

[e-honda]

Oakey said:

The next page is the final order confirmation page, you should know that.

No one can know that, it's a web site not a desktop app.
The order process can change minute to minute, user to user.
And that is exactly what they do, they a b test small and big changes to the order process so they can refine how they nudge users into accepting or doing particular things while minimising the number of people who abandon thier purchase.

[egomeister]

e-honda said:

Oakey said:

The next page is the final order confirmation page, you should know that.

No one can know that, it's a web site not a desktop app.
The order process can change minute to minute, user to user.
And that is exactly what they do, they a b test small and big changes to the order process so they can refine how they nudge users into accepting or doing particular things while minimising the number of people who abandon thier purchase.

You can just hit the X in the corner and buy somewhere else. And I'm not even being condescending.

[e-honda]

egomeister said:

You can just hit the X in the corner and buy somewhere else. And I'm not even being condescending.

That is exactly what they are testing.

[Dave_ST220]

F1GTRUeno said:

Oakey said:

for the avoidance of doubt, I clicked the tiny blue text link circled above when ordering and still ended up with fking Prime!

What was the next page? And the page after that? All the way to the end of the process.

I wouldn't bother. We all know Amazon use UI/UX to their advantage so you think (like you did) that you've ordered WITHOUT Prime yet you DID subscribe!

Perhaps he designed their pages?

& as has already been alluded to, what you see might not be what the next person sees, always split testing to see what layout gains them the highest % of Prime subscriptions no doubt!