Google adwords campaign landing page - advice please...
Discussion
I work in a pretty small and niche business selling traffic management products to local authorities highways departments. I want to generate some good leads and I am hoping a live demonstration of the product will do this. I am using very targeted keywords which I am confident will only generate traffic I am interested in, what I want to know is if my landing page is any good!
Google Adwords Campaign Landing Page
What's missing?
What's too complicated?
What needs to go?
Would you ring us up?
Any suggestions welcome, Richard.
Google Adwords Campaign Landing Page
What's missing?
What's too complicated?
What needs to go?
Would you ring us up?
Any suggestions welcome, Richard.
Edited by Thurbs on Friday 9th October 11:36
It's not clear enough to me. There is too much text above the fold. My eye scanned it for a few seconds, I felt it was going to take to much energy to find the info I wanted so I left.
Give me clear points that jump out at me (frankly, I think the whole page needs a redesign). Read Steve Krug's excellent "Don't make me think".
Would I call you on the basis of this simple trial? No (but I'm not in your industry admittedly).
Sorry. Good luck with it though!
Give me clear points that jump out at me (frankly, I think the whole page needs a redesign). Read Steve Krug's excellent "Don't make me think".
Would I call you on the basis of this simple trial? No (but I'm not in your industry admittedly).
Sorry. Good luck with it though!
You need to dedicate the page towards your goal, which seems to be a webex or demo of some sort so leave the superfluous details for the product pages.
- Move image higher. Make clicky (honestly the first thing I did on that page was to click it) to display either a larger image or your contact/trial signup page.
- Change "System Details" to "Features & Benefits". So "Fully web based, no client software to install", "Integrates with all industry formats", etc. You know the product/clients better than me but it's too dry at the moment. Match these to your keywords if you can, use ASP to capture the adwords keyword and modify the benefits page dynamically.
- Dump the systems requirements and replace with a nice big signup for trial or contact us button. The requirements are pretty light anyway.
- Any customer testimonials or clients who will allow their name to be used, social proof.
- Only 1 very small contact us link. Needs to be much easier to find with a big button or two or even a form direct on the page. Try to link keyword tracking into your form for better feedback.
- Sign up for our newsletter tickbox on the contact form? No point throwing away a lead you've paid ££ for if you can help it.
Edit: Back up and running now, your DB had a blip.
- Move image higher. Make clicky (honestly the first thing I did on that page was to click it) to display either a larger image or your contact/trial signup page.
- Change "System Details" to "Features & Benefits". So "Fully web based, no client software to install", "Integrates with all industry formats", etc. You know the product/clients better than me but it's too dry at the moment. Match these to your keywords if you can, use ASP to capture the adwords keyword and modify the benefits page dynamically.
- Dump the systems requirements and replace with a nice big signup for trial or contact us button. The requirements are pretty light anyway.
- Any customer testimonials or clients who will allow their name to be used, social proof.
- Only 1 very small contact us link. Needs to be much easier to find with a big button or two or even a form direct on the page. Try to link keyword tracking into your form for better feedback.
- Sign up for our newsletter tickbox on the contact form? No point throwing away a lead you've paid ££ for if you can help it.
Edit: Back up and running now, your DB had a blip.
Edited by CoopR on Tuesday 6th October 19:39
To be honest I got bored waiting for the page to load - >5 seconds isn't good, you'll be amazed the increase in conversion I got moving servers a while back that went from 1s to 0.5s loading time.
I'm not a target customer of yours but I really didn't get what product/solution/whatever you were trying to sell me within the first 20-30 seconds of looking at the page.
The marketing department will probably tell you otherwise, but us humans are simple creatures, you need to get your message across quickly and succinctly, preferably with a relevant picture or 2. If you get the visitors interest quickly on the first page they'll go looking for more information, if you confuse/bore them they'll leave.
Sorry to be blunt, but that's pretty much how AdWords works - I spent thousands realising just how simple it can be!
I'm not a target customer of yours but I really didn't get what product/solution/whatever you were trying to sell me within the first 20-30 seconds of looking at the page.
The marketing department will probably tell you otherwise, but us humans are simple creatures, you need to get your message across quickly and succinctly, preferably with a relevant picture or 2. If you get the visitors interest quickly on the first page they'll go looking for more information, if you confuse/bore them they'll leave.
Sorry to be blunt, but that's pretty much how AdWords works - I spent thousands realising just how simple it can be!
seaninog said:
...Read Steve Krug's excellent "Don't make me think".
Superb book.If you are chucking money at a website, not spending a tenner on that is just a crime.
I also think that the landing test could be rewritten in a third of the words and maybe set out as points or sections.
My eyes started closing from the start of explaining the company background - that is a common mistake with company websites. If someone wants to work with you then they can find this out in your site somewhere however don't waste the potential client's golden first 10 seconds on your site as it may be the last...
you've got to speed up the loading of the page - even though i was looking at it as a favour for a fellow PH i found myself ready to click back because it was taking to long.
the phone button is way too large, it dominates the screen without being taken in what it is for.
there is nothing that automatically catches your eye to start off how to view the page (think of being given a book to read with all the pages in a different order so you don't know where to start)
the colours of the site is good but just needs speeding up and a defined layout with explainations on what each section is there for (think idiots guide)
just my opinion of course
hth
the phone button is way too large, it dominates the screen without being taken in what it is for.
there is nothing that automatically catches your eye to start off how to view the page (think of being given a book to read with all the pages in a different order so you don't know where to start)
the colours of the site is good but just needs speeding up and a defined layout with explainations on what each section is there for (think idiots guide)
just my opinion of course
hth
Thanks again for the comments.
We have an issue at the moment with the load on our servers. We are gradually migrating things off the server the site is hosted on to speed things up all round. I have also compressed a large image and got the total size down to 168KB and load time on my local machine of 1.91s (don't you just love firebug).
As for the rather specific content, I am being very targeted on what keywords I use and I would expect background industry knowledge for anyone looking at the page.
Ill keep you posted on whether it works!
We have an issue at the moment with the load on our servers. We are gradually migrating things off the server the site is hosted on to speed things up all round. I have also compressed a large image and got the total size down to 168KB and load time on my local machine of 1.91s (don't you just love firebug).
As for the rather specific content, I am being very targeted on what keywords I use and I would expect background industry knowledge for anyone looking at the page.
Ill keep you posted on whether it works!
I clicked the link and within <1 sec naturally went to close it
(I may not be experiencing the download issues others have suggested as it’s late – no load – and on a 50mb pipe).
I then scanned the content for <10 secs before closing the page.
My initial, and <10secs of exposure view, would suggest –
Image banner – car crash, traffic jam, stats package screen shot
No more than 10 bullet points / headlines of USPs (possibly linked)
CTA
Further descriptive paragraph
Reiterate CTA
I know it’s not a lot, but it shouldn’t be.
Good luck with the campaign.
Best,
Don
(I may not be experiencing the download issues others have suggested as it’s late – no load – and on a 50mb pipe).
I then scanned the content for <10 secs before closing the page.
My initial, and <10secs of exposure view, would suggest –
Image banner – car crash, traffic jam, stats package screen shot
No more than 10 bullet points / headlines of USPs (possibly linked)
CTA
Further descriptive paragraph
Reiterate CTA
I know it’s not a lot, but it shouldn’t be.
Good luck with the campaign.
Best,
Don
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