We dont do Tech

[ModeSeven]

A great advert and the new website is also superb. I accidentally found myself there the other day (again) so I could try the configurator. Caterham are upping their game (again), good on em.

For me 'we don't do tech' captures perfectly what driving the car is all about. I fell in love with Caterham's at a palmer day in 2000. It stood out as a drivers car from the SLK, Suburu, Passat (I think) and even the elise.

[PH01]

MXM said:

analog_me said:

You are missing the point. I find it their best ad ever.

I agree, absolutely brilliant. And just slightly provocative, as a good ad should be

Too fast to race.

May not be applicable any more, as they've been let back in, but probably the best/most provocative tag line ever for any car firm !

[Trackdayguy]

I think "Weapons grade driving thrills" is pretty dam good as well.

[malcolmpturner]

I love the ad too.
If it were on TV, I bet the nanny state ASA would ban it. Then they could say 'Too fast to advertise'.
Malcolm