When are car manufacturers going to stop robbing us?

When are car manufacturers going to stop robbing us?

Author
Discussion

pgilc1

Original Poster:

35,890 posts

198 months

Friday 2nd November 2007
quotequote all
With very very decent sat nav units now costing as little as £150 (even maybe £100 now) how can car manufacturers continue to charge up to £2000 for sat nav???


Stu R

21,410 posts

216 months

Friday 2nd November 2007
quotequote all
beacause people are silly enough to pay extra for it.

etaf

32 posts

239 months

Monday 5th November 2007
quotequote all
and when you dont pay - but get one in the car anyway (I have a new Saab, which came with SatNav) I still have my Garmin 310D stuck tothe windows - cant do postcode address in saab

blackburnbmw

2,336 posts

199 months

Tuesday 20th November 2007
quotequote all
Stu R said:
beacause people are silly enough to pay extra for it.
Exactly!!!!!

Steve Maund

436 posts

232 months

Friday 23rd November 2007
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Not entirely true, my old A4, the satnav in that cost £2K, doing a deal on my new one, cost only £500 for the same unit, shows hows much money they do make and the cost is coming down.

waremark

3,243 posts

214 months

Friday 23rd November 2007
quotequote all
I don't deny that handheld units have many advantages (I have a Garmin 660 for use in hire cars etc) but when I buy a car I pay what it costs to get:

Tidy and convenient integration into car's controls
A better looking dash
No incentive for thieves to break in, and no need to remove and hide the unit and ancillaries

and incidentally benefit from:

a bigger better screen
a secondary display in the dash
better audio, with muting of other sound
better retention of location when satellite signal is lost

I agree the price charged is outrageous - it currently runs at about £1,750 on executive cars. Even worse, I particularly resent the amount the car manufacturers charge for updating their software or mapping - often as much as the price of a decent handheld unit (my brother was just quoted £290 to update the software in his 2006 Range Rover to the current version). It almost encourages you to be a software pirate by copying a friend's DVD!

Deva Link

26,934 posts

246 months

Frik

13,542 posts

244 months

Friday 23rd November 2007
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They're not robbing you, it's how they make money.

They make a high profit on satnav and other extras because they make such a low percentage on the car in the first place.

It makes sense - if the base cars were priced more appropriately you'd never walk into the showroom.

NorthernBoy

12,642 posts

258 months

Sunday 25th November 2007
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Do anyone do decent ones in-car? The Audi system is quite neat, but it really should have a touchscreen input, full postcode facility, and better mapping. It is really behind the times.

Edited to say, speed camera database should be on there too. Great feature, which I miss. I end up having my MioMap on the seat next to me on long journeys, which is a bit pointless.

Edited by NorthernBoy on Sunday 25th November 23:18

Funk

26,321 posts

210 months

Sunday 25th November 2007
quotequote all
If the one you buy fitted is better than what you can buy after-market then it would at least go some way to justifying the price. All the manufacturer systems I've seen aren't a patch on the TomTom interface for example.