Peloton Live Spin Class

[jesusbuiltmycar]

frisbee said:

It's very expensive for what it is. Its feels like it should be about £200

Agreed, but it feels a lot cheaper than Peloton’s setup 😃

[Gareth79]

frisbee said:

jesusbuiltmycar said:

For Zwift I really like the look of this latest trainer offering from Cyclops which is supposed to make riding on a trainer feel more like riding a bike outside.

https://www.bikeradar.com/news/saris-h3-smart-trai...


GCN Review / demo https://www.youtube.com/watch?v=gPmKasjBk7k

It's very expensive for what it is. Its feels like it should be about £200.

Fortunately I'm quite happy with my trainer being static, I've done 100k races on Zwift without destroying my undercarriage.

Having said that I've never tried a trainer that moves and it is always good to see companies innovating.

Rocker plates have been around for years, you can buy them for £200-300, or DIY one using a kit of parts (you buy and cut some plywood).

[frisbee]

Gareth79 said:

frisbee said:

jesusbuiltmycar said:

For Zwift I really like the look of this latest trainer offering from Cyclops which is supposed to make riding on a trainer feel more like riding a bike outside.

https://www.bikeradar.com/news/saris-h3-smart-trai...


GCN Review / demo https://www.youtube.com/watch?v=gPmKasjBk7k

It's very expensive for what it is. Its feels like it should be about £200.

Fortunately I'm quite happy with my trainer being static, I've done 100k races on Zwift without destroying my undercarriage.

Having said that I've never tried a trainer that moves and it is always good to see companies innovating.

Rocker plates have been around for years, you can buy them for £200-300, or DIY one using a kit of parts (you buy and cut some plywood).

I've not see a rocker plate with the fore-aft motion their one has. That would be pretty difficult to DIY.

[Gareth79]

frisbee said:

I've not see a rocker plate with the fore-aft motion their one has. That would be pretty difficult to DIY.

People have done it with linear bearings, transfer bearings and other methods. I've just seen that video of how theirs works though and it does look like a solid and well-made bit of kit - it *would* be hard to DIY something that nice! It's *way* above the £200-300 stuff.

[anonymous-user]

If you have a Peloton machine and want to help out a journalist then Dr Josie Perry is looking for you

https://twitter.com/Josephineperry/status/11692291...

[Paul Drawmer]

Gosh this company irritates the hell out of me with their inane adverts.
Now making a share offer

https://www.bbc.co.uk/news/business-49658075

[Gruffy]

'Loss-making'!?

How the juddering ferk are they not making a profit having convinced that many people to buy into that pricing model!? Are they really spending that much on marketing?

[z4RRSchris]

Gruffy said:

'Loss-making'!?

How the juddering ferk are they not making a profit having convinced that many people to buy into that pricing model!? Are they really spending that much on marketing?

yup. those shops, adverts and social dont come cheap.

[jesusbuiltmycar]

z4RRSchris said:

Gruffy said:

'Loss-making'!?

How the juddering ferk are they not making a profit having convinced that many people to buy into that pricing model!? Are they really spending that much on marketing?

yup. those shops, adverts and social dont come cheap.

How the 'juddering ferk' is this company worth more than Zwift?

[dieselgrunt]

Would be amusing if they go under just to see the reactions of the customers when they realise they are left with a very expensive bog standard exercise bike!

[z4RRSchris]

jesusbuiltmycar said:

How the 'juddering ferk' is this company worth more than Zwift?

its got a billion in sales, which is pretty impressive. 400,000 bikes. The problem is they are valuing at $20k a user, which is mental.

Zwift rasied about 120m last year on a circa 500m val, 1m users each paying $15pm. sounds sensible. $500 a user, or circa 5 times their subs.

There is a huge tendency for these companies to call them self tech growth companies, WeWork is a landlord, like peleton is a fitness consumer tech company, with no real IP. I suspect, like weWork, they will shelve, or downvalue the IPO.

C

[jesusbuiltmycar]

More trouble on the way for Peloton

https://www.cyclingweekly.com/news/latest-news/pel...

[ambuletz]

an advert about these lot just appeared on the box. and made me think of this thread... seems kind of cringe..

paying thousands for a spinner + more to be able to watch someone live stream an exercise. iridculous.

[addey]

Peleton sales and marketing spend for 2019 - $324million Absolutely bonkers

[Captain Raymond Holt]

addey said:

Peleton sales and marketing spend for 2019 - $324million Absolutely bonkers

Hmm fake it til you make it, maybe?

[anonymous-user]

In the quarter it just reported on (to 30 Sep 2019), it reported revenue of $228m and marketing spend of $77.6m (34%)

subscriber numbers went from 511k to 563k

churn is 0.9% per month

Quite how you split the marketing spend between new subscription acquisition (52k) and retention is open to discussion

It wouldn't be fair to say that it cost $77.6m to get 52k new subscriptions (because that is $1,492 cost per acquisition)

[Gareth79]

The churn is interesting. I guess the high cost of buying the machine assists them in retaining customers - people will think "oh I better keep the subscription up otherwise I've just spent £2k on a spin bike."

[GOATever]

The ‘value’ in the business, is in the sheer amount of data they are getting from you.

[Usget]

To whom have they sold these 400,000 bikes?!

Are they absolutely massive in the USA, and I hadn't realised? I don't know anyone who's got one, or has even considered one. I've seen one shop, and it was empty. So who's buying them - are they selling B2B to spin classes?

Agree with Chris' assessment above that this is another example of a perfectly average company hyping itself as a "tech breakthrough"... it seems to have fared better than WeWork, though.

[GOATever]

Usget said:

To whom have they sold these 400,000 bikes?!

Are they absolutely massive in the USA, and I hadn't realised? I don't know anyone who's got one, or has even considered one. I've seen one shop, and it was empty. So who's buying them - are they selling B2B to spin classes?

Agree with Chris' assessment above that this is another example of a perfectly average company hyping itself as a "tech breakthrough"... it seems to have fared better than WeWork, though.

They are possibly being economical with the truth about the numbers shifted. It’s part of the game. Tell people you’ve sold gazillions of units, lots of people buy them, on the back of the ‘truth economy’. It then becomes a self fulfilling prophecy.