David Beckham promoting Tudor watches
Discussion
Caddyshack said:
TheJimi said:
I appreciated Tudor as a brand, I liked the sort of underdog status they had and that they were relatively unheard of outside of watch watch circles.
However, when I saw that Beckham was unveiled as a brand ambassador for Tudor, my heart sank.
I certainly wouldn’t be driven to buy a product – any product, not just a watch - because of ambassador / celebrity association. I may well buy the product, but the celebrity association wouldn’t be a factor.
The kicker for me is that I dislike football, and the culture that goes with it. That Beckham is now an ambassador for Tudor is really off-putting for me. However, I realise I’m in the minority, and that in marketing terms, Tudor have almost certainly pulled off a blinder her
How odd, the celeb would never encourage you to buy but would actually put you off buying a product....so the celeb cannot be positive but can be very negative influence on you?However, when I saw that Beckham was unveiled as a brand ambassador for Tudor, my heart sank.
I certainly wouldn’t be driven to buy a product – any product, not just a watch - because of ambassador / celebrity association. I may well buy the product, but the celebrity association wouldn’t be a factor.
The kicker for me is that I dislike football, and the culture that goes with it. That Beckham is now an ambassador for Tudor is really off-putting for me. However, I realise I’m in the minority, and that in marketing terms, Tudor have almost certainly pulled off a blinder her
Edited by TheJimi on Monday 26th June 10:39
I couldn't give two hoots either way, I can't think of a person endorsing a product would ever put me off buying it. Saddam Hussein washing powder...maybe?
If you or others don't get it, that's totally cool, but I'm not gonna spend time defending my position any further.
TheJimi said:
What's hard to understand about this? On a personal level, I perceive Beckham association as being a negative. Simple as that. Further, as I said above, I also dislike football, and the culture that goes with it.
If you or others don't get it, that's totally cool, but I'm not gonna spend time defending my position any further.
I get that, but it’s about the product, not the personality needed to help raise its profile among the non-cognoscenti, surely?If you or others don't get it, that's totally cool, but I'm not gonna spend time defending my position any further.
In other words, if you liked the BB Bronze, bought it and were enjoying it, would this new marketing campaign have you rushing to ditch it?
Not looking for an argument, but trying to understand why as a watch person, you can’t see behind all the marketing/ambassadorial nonsense.
I like Hublot (well, certain models), yet because they have associated themselves with Man Utd, Chelsea, and whomever else, I wouldn’t be put off from buying those models which have always appealed to me.
Similarly Seiko – have no real interest in tennis, and Barcelona FC hold no special place in my heart – but yet because of Seiko’s association with both those, I don’t turn my nose up at whatever new pieces they bring out that light up my eyes.
If you ever have an instance where you’re wearing a Tudor watch and someone strikes up a conversation about it and Beckham, use that as your opportunity to enlighten the chap about the brand before Beckham’s services were acquired – he may appreciate knowing there’s more to the brand than the celebrity face fronting its latest advertising strategy.
TheJimi said:
Because you seem a bit unable to accept the *personal* opinions of others, you resort to facetiousness but in the process, demonstrate admirably your complete lack of comprehension of the issue.
Hint: What you describe and what we’re discussing isn’t the same thing. Have a think about it.
If you’re still struggling to grasp the notion, we’ll do our best to explain it to you
It was exactly my lack of comprehension that I wanted to convey. I'm glad you picked up on that. Hint: What you describe and what we’re discussing isn’t the same thing. Have a think about it.
If you’re still struggling to grasp the notion, we’ll do our best to explain it to you
Edited by TheJimi on Tuesday 27th June 09:44
To me, these are exactly the same thing. I care no more what brand of cornflakes a celebrity eats than what watch they (are paid to say) they wear. It makes no difference to my decision to purchase either cornflakes or watches of any brand.
I guess it's the difference between caring what strangers may think of you and not.
Please don't assume that I can't accept other people's opinions, that's untrue. But it is true to say that when they differ from mine to such a degree I am baffled by them.
alorotom said:
Gotta love how almost everyone here seems to know better than the multi national marketing office (and probable lengthy and involved brand awareness public engagement exercise) of an international watch brand
At a guess, I would suggest that the marketing push currently and their chosen endorser is not aimed at the main demographic that frequents these forums
I would suggest they are mistaken.At a guess, I would suggest that the marketing push currently and their chosen endorser is not aimed at the main demographic that frequents these forums
There can't be that many fawning halfwits in the world.
mikeveal said:
I guess it's the difference between caring what strangers may think of you and not.
Please don't assume that I can't accept other people's opinions, that's untrue. But it is true to say that when they differ from mine to such a degree I am baffled by them.
The problem is people do judge you, on a daily basis, and unless you are in an industry where that doesn't matter.....well.....then it matters. Please don't assume that I can't accept other people's opinions, that's untrue. But it is true to say that when they differ from mine to such a degree I am baffled by them.
There is a difference between not caring what someone thinks and not caring whether that effects you or not.
As much as I hate that, everything you do, say, wear etc. does have an effect on your life. When I retire and that sort of s
t doesn't effect me anymore it will be very, very nice. gizlaroc said:
The problem is people do judge you, on a daily basis, and unless you are in an industry where that doesn't matter.....well.....then it matters.
. . . . . .
As much as I hate that, everything you do, say, wear etc. does have an effect on your life. When I retire and that sort of st doesn't effect me anymore it will be very, very nice.
So these perceived judgements about your stuff are associated with your job? Where do you work or what industry are you in? How in practice would your watch or clothes or whatever "have an effect on your life"?. . . . . .
As much as I hate that, everything you do, say, wear etc. does have an effect on your life. When I retire and that sort of s
t doesn't effect me anymore it will be very, very nice. I'm just curious as I don't work in an industry like that. People in my field dress smart and portray a professional image as they represent the business but it sounds like it's a bit more than that you're talking about?
gizlaroc said:
The problem is people do judge you, on a daily basis, and unless you are in an industry where that doesn't matter.....well.....then it matters.
There is a difference between not caring what someone thinks and not caring whether that effects you or not.
As much as I hate that, everything you do, say, wear etc. does have an effect on your life. When I retire and that sort of st doesn't effect me anymore it will be very, very nice.
Are you suggesting that if I wear a Tudor to a business meeting everyone will look at me as if I was some sort of a hooligan hobo who's not worth their trust because Beckham took some pictures with it and gets paid to be on some posters/billboards? What about Rolex (since Beckham endorsed Rolex in the past but also Tiger Woods was their brand ambassador)?There is a difference between not caring what someone thinks and not caring whether that effects you or not.
As much as I hate that, everything you do, say, wear etc. does have an effect on your life. When I retire and that sort of s
t doesn't effect me anymore it will be very, very nice. El stovey said:
So these perceived judgements about your stuff are associated with your job? Where do you work or what industry are you in? How in practice would your watch or clothes or whatever "have an effect on your life"?
I'm just curious as I don't work in an industry like that. People in my field dress smart and portray a professional image as they represent the business but it sounds like it's a bit more than that you're talking about?
I just work in the clothing and footwear industry. But that was not my point. I'm just curious as I don't work in an industry like that. People in my field dress smart and portray a professional image as they represent the business but it sounds like it's a bit more than that you're talking about?
Everything you wear, the way you speak etc. has an effect on how others perceive you.
Unless you don't interact with others during the business day you have to be aware of it. I will talk differently to clients than I do with mates down the pub, I'm sure we're all the same.
In the same way I am sat here in my old shorts and a faded, knackered t shirt and flip flops reading the forum at home, but I wouldn't turn up to a customers wearing this.
So, when someone says "I guess it is the difference between caring what others think of you or not" I simply pointed out, that must be a nice position to be in. Many of us are not.
If Beckham starts to get plastered all over billboards, magazines, TV adverts wearing Tudor I do personally think that could have as much of a negative effect to some as it is positive to a different demographic.
VGTICE said:
Are you suggesting that if I wear a Tudor to a business meeting everyone will look at me as if I was some sort of a hooligan hobo who's not worth their trust because Beckham took some pictures with it and gets paid to be on some posters/billboards?
No. VGTICE said:
What about Rolex (since Beckham endorsed Rolex in the past but also Tiger Woods was their brand ambassador)?
Rolex is a funny one anyway, it is a bit like Porsche, many love it, many don't but but appreciate it, while probably even more think you're just trying to be flash git. I never had anyone say anything negative about my old 1972 Explorer (1016) , I had that on an old tatty tan leather strap, it just looked like an old military watch, most really liked it.
But my Sub had a few of the typical snide comments on many occasions. Also, when seeing customers whose business is not exactly flying, wearing something like that is not always the best choice. Same as why I wouldn't turn up in a flash car.
I'm a long-time fan of Tudor and currently have a Pelagos in the collection. I'm after a Heritage Chrono blue at some point but should really let a couple of other watches go before I buy one.
My 'problem' (if you can call it that) with the Beckham/Tudor tie-up is the physical images that are used rather than the man himself. I just think that his extensive tattoo collection eclipses whatever it is he is endorsing. I always felt that the shots used for the Breitling campaign that he did looked like their watches being worn by a fairground worker. The same is true with the Tudor shots. Regardless of whether he's in a t-shirt or a suit, the watch is lost amongst his arm and hand tattoos. Compare this with the shots used by Omega with their brand ambassadors. Their pics of Clooney, Crawford or Kidman look glamorous. Beckham looks scruffy in comparison.
I can see why Beckham is chosen as a brand ambassador for many brands. He has enormous persuasive influence. Superdry would not be where it is now in terms of brand awareness and global sales had he not worn the Osaka t-shirt he was sent. You could argue he has helped spread the popularity of tattoos among the public - kids' names, tribal signs, shading, full sleeves - he did it first. He sets trends (or at least his stylists do). He's a powerful figure to showcase your brand or product. He's just not for me.
My 'problem' (if you can call it that) with the Beckham/Tudor tie-up is the physical images that are used rather than the man himself. I just think that his extensive tattoo collection eclipses whatever it is he is endorsing. I always felt that the shots used for the Breitling campaign that he did looked like their watches being worn by a fairground worker. The same is true with the Tudor shots. Regardless of whether he's in a t-shirt or a suit, the watch is lost amongst his arm and hand tattoos. Compare this with the shots used by Omega with their brand ambassadors. Their pics of Clooney, Crawford or Kidman look glamorous. Beckham looks scruffy in comparison.
I can see why Beckham is chosen as a brand ambassador for many brands. He has enormous persuasive influence. Superdry would not be where it is now in terms of brand awareness and global sales had he not worn the Osaka t-shirt he was sent. You could argue he has helped spread the popularity of tattoos among the public - kids' names, tribal signs, shading, full sleeves - he did it first. He sets trends (or at least his stylists do). He's a powerful figure to showcase your brand or product. He's just not for me.
I don't mind Beckham. I'm no football fan but the impression I get is that he's quite a nice guy. However, I don't give two hoots about what watch he is wearing. Unfortunately if any watch brand wishes to associate itself with a celebrity to promote itself, then I am instantly put off. I like some of the Tudor stuff and may purchase one in the future but the marketing ploys leave me cold (and the name). The same applies equally well to other brands. Possibly I am not thier target market. That's fine with me but it creates another hurdle when choosing a watch. I don't want to be wearing a watch that is associated with Tom, Dick or Harriet. I want to have it because it is exceptional quality and fits my taste. I pity people who want to pretend they are James Bond or Astronauts or famous footballers.
jshell said:
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