Calling Rolex AD's to be put onto interest lists
Discussion
I've managed to see and actually try on a Hulk finally! After being in Central London and asking to know the waiting lists, I was surprised to find out that a few places have now closed the list for the Hulk.
Reading other watch forum's there is speculation that it will be discontinued soon, maybe that's causing abit of hype for them?
The AD which showed me the Hulk also said that they had received a black faced Daytona which was collected the day before, so there are watches out there!
Reading other watch forum's there is speculation that it will be discontinued soon, maybe that's causing abit of hype for them?
The AD which showed me the Hulk also said that they had received a black faced Daytona which was collected the day before, so there are watches out there!
Time for a great update!
I had a call from Sam at George Pragnell's a few weeks back informing me that they had a black Sub date with my name on it. I went down later that afternoon and there must have been a mix up of some sort as there was a non date sub in their safe for me. With the rumours of a price rise I thought I'll buy it anyway as it was there in front of me.
Well it looks like buying it has worked out for me, as I had a voicemail from Sam saying that they had unexpectedly got a Hulk delivered and it had been kept aside for me! I've now got the Hulk next to my BLNR and got to admit that buying watches does get you other watches as well that you want!
It's taken me less than 2 months to get the Hulk after I expressed interest in it. Not bad for a watch that has closed waiting lists in London and over 18 months locally!
Time for me to sell the additional non date Sub now. I'll still keep hold of my first one as I've got some variety then.
I had a call from Sam at George Pragnell's a few weeks back informing me that they had a black Sub date with my name on it. I went down later that afternoon and there must have been a mix up of some sort as there was a non date sub in their safe for me. With the rumours of a price rise I thought I'll buy it anyway as it was there in front of me.
Well it looks like buying it has worked out for me, as I had a voicemail from Sam saying that they had unexpectedly got a Hulk delivered and it had been kept aside for me! I've now got the Hulk next to my BLNR and got to admit that buying watches does get you other watches as well that you want!
It's taken me less than 2 months to get the Hulk after I expressed interest in it. Not bad for a watch that has closed waiting lists in London and over 18 months locally!
Time for me to sell the additional non date Sub now. I'll still keep hold of my first one as I've got some variety then.
I was in Paris today on business, my afternoon meeting finished very early so I had a couple of hours to kill before my Eurostar back to London. I decided to schlep around all the Paris Rolex AD’s to see what the situation was re LN and SD43’s.
But as soon as I walked upto the first Wempe’s window I knew it was going to be a fruitless afternoon. The lack of any (not just the usual rare suspects) SS sport availability was staggering. Nothing in the window, nothing in safe, and it was the same in EVERY AD I went to. Paris makes London look like it’s overstocked!
In short every AD gave me the same message. As soon something goes in the window that’s SS Sports it gets snapped up by tourists within the hour, and they said it’s the same across Europe, Rolex aren’t supplying near the amount they used to or need. They Rolex boutique was a really sorry sight, not one single SS sport in the window, display cabinets or in the safes.
What’s more every shop was really dead, no customers of any description, and every shop assistant seemed to be really annoyed that I was enquiring about stainless steel, it was clear they must spend their entire days answering the same question with the same “sorry no” answer.
But as soon as I walked upto the first Wempe’s window I knew it was going to be a fruitless afternoon. The lack of any (not just the usual rare suspects) SS sport availability was staggering. Nothing in the window, nothing in safe, and it was the same in EVERY AD I went to. Paris makes London look like it’s overstocked!
In short every AD gave me the same message. As soon something goes in the window that’s SS Sports it gets snapped up by tourists within the hour, and they said it’s the same across Europe, Rolex aren’t supplying near the amount they used to or need. They Rolex boutique was a really sorry sight, not one single SS sport in the window, display cabinets or in the safes.
What’s more every shop was really dead, no customers of any description, and every shop assistant seemed to be really annoyed that I was enquiring about stainless steel, it was clear they must spend their entire days answering the same question with the same “sorry no” answer.
Edited by kmpowell on Thursday 23 November 19:58
I work for an authorized dealer in the UK and we get on adverage or 10 enquiries a day for the Steel Daytona. It’s relentless. If you think you can get one without being know to the store or being a previous customer you must be mad. When we get one, which is every 6 odd months who will we sell it too? Mr known who’s brought 6 watches from me or Mr Unknow who’s only called up once and had never been into my city let alone my store.
Think about it.
If you want one be loyal to the store, be friendly and in constant contact and you’ll get one.
Good lucj
Think about it.
If you want one be loyal to the store, be friendly and in constant contact and you’ll get one.
Good lucj
Rolexsalesman83 said:
I work for an authorized dealer in the UK and we get on adverage or 10 enquiries a day for the Steel Daytona. It’s relentless. If you think you can get one without being know to the store or being a previous customer you must be mad. When we get one, which is every 6 odd months who will we sell it too? Mr known who’s brought 6 watches from me or Mr Unknow who’s only called up once and had never been into my city let alone my store.
Think about it.
If you want one be loyal to the store, be friendly and in constant contact and you’ll get one.
Good lucj
How's the list situation looking on the other SS models? Supply shortage getting worse/stabilizing/easing?Think about it.
If you want one be loyal to the store, be friendly and in constant contact and you’ll get one.
Good lucj
Anecdotally things look to be easing in the US, although it never got anywhere near as bad there.
Rolexsalesman83 said:
I work for an authorized dealer in the UK and we get on adverage or 10 enquiries a day for the Steel Daytona. It’s relentless. If you think you can get one without being know to the store or being a previous customer you must be mad. When we get one, which is every 6 odd months who will we sell it too? Mr known who’s brought 6 watches from me or Mr Unknow who’s only called up once and had never been into my city let alone my store.
Think about it.
If you want one be loyal to the store, be friendly and in constant contact and you’ll get one.
Good lucj
How do you ever get new customers?Think about it.
If you want one be loyal to the store, be friendly and in constant contact and you’ll get one.
Good lucj
I suspect that most Rolex aren't as hard to get as dealers would suggest. EmilA, above, said that he got a Hulk in two months against a predicted eighteen month wait, and I've heard similar stories on the forums.
Enzo Ferrari's strategy was, “You should always build one less car than the market demands.”
Rolex ADs are acting as though there is an unmet demand for its watches, and you're lucky to get one. But their annual sales figures are probably at least 800,000, and possibly over a million. Omega are the next biggest, somewhere between 700,000 and 800,000. Brands like IWC, JLC, Panerai and Zenith are under 100,000. Yet you can find almost all of their products, with the exception of a few sold-out limited editions, easily in somewhere like London.
Look at it this way, the Oyster Perpetual 36 uses the same 3130 movement as the Submariner no date, but it sells for £3950 against £5450. Assuming a 50% margin, I don't see how a Sub's case and bracelet would cost £750 more to manufacture, so it probably brings in more profit.
Why wouldn't Rolex want to sell you one?
I think that the shortage is probably a mixture of stock being run down ahead of refreshing the range with the 32xx movements, and marketing games.
Enzo Ferrari's strategy was, “You should always build one less car than the market demands.”
Rolex ADs are acting as though there is an unmet demand for its watches, and you're lucky to get one. But their annual sales figures are probably at least 800,000, and possibly over a million. Omega are the next biggest, somewhere between 700,000 and 800,000. Brands like IWC, JLC, Panerai and Zenith are under 100,000. Yet you can find almost all of their products, with the exception of a few sold-out limited editions, easily in somewhere like London.
Look at it this way, the Oyster Perpetual 36 uses the same 3130 movement as the Submariner no date, but it sells for £3950 against £5450. Assuming a 50% margin, I don't see how a Sub's case and bracelet would cost £750 more to manufacture, so it probably brings in more profit.
Why wouldn't Rolex want to sell you one?
I think that the shortage is probably a mixture of stock being run down ahead of refreshing the range with the 32xx movements, and marketing games.
harveys said:
He suspects it's an attempt by Rolex to move customers to gold and platinum references.
Speaking personally, it's all too late for me, I've given up. The frustration and lack of desire to do something as simple as buying a watch started a few posts up when I went around Paris last year, but now I've totally lost interest in all this. What should be the most pleasurable buying experience and ownership is now a very boring game of roulette and bulls
t. I'll simply sit on what I have and enjoy them. I'm not playing their games anymore, my 'spare' money is going to be diverted into something else I can enjoy without the drama and bother that goes with it.
Baselworld in a few weeks will start off all this 'demand' crap again when they release the next latest & greatest limited supply watch, and I for one will not be getting sucked into it.
I was very lucky with my Hulk for sure. I plan on using that AD as my go to place now, even though they are about a 45 minute drive for me.
My two local AD’s are more than likely going to loose my business. A shame but whenever I go in I seem to get “fobbed off” with their replies to me, even though I am on certain waiting lists for watches & have brought from both before.
The poster who works for an AD and mentioned SS Daytona’s, it is sort of true and I understand that.
Another forum I read a known person to an AD got a SS Daytona even though he wasn’t on a waiting list and sold it for a large profit within 24 hours. Perks of being a VIP customer who spends several thousands.
To anyone waiting on a watch, good luck!
My two local AD’s are more than likely going to loose my business. A shame but whenever I go in I seem to get “fobbed off” with their replies to me, even though I am on certain waiting lists for watches & have brought from both before.
The poster who works for an AD and mentioned SS Daytona’s, it is sort of true and I understand that.
Another forum I read a known person to an AD got a SS Daytona even though he wasn’t on a waiting list and sold it for a large profit within 24 hours. Perks of being a VIP customer who spends several thousands.
To anyone waiting on a watch, good luck!
Holy thread revival batman!
I'm looking for a Hulk Submariner at the moment and have registered my interest with an AD whom I have used previously. What is the etiquette around registering interest with other AD's? Will this jeapordise my position with the interest currently registered or it it a case of covering off different AD's to try and reduce the wait?
Any input appreciated.
I'm looking for a Hulk Submariner at the moment and have registered my interest with an AD whom I have used previously. What is the etiquette around registering interest with other AD's? Will this jeapordise my position with the interest currently registered or it it a case of covering off different AD's to try and reduce the wait?
Any input appreciated.
IainT V6 said:
Holy thread revival batman!
I'm looking for a Hulk Submariner at the moment and have registered my interest with an AD whom I have used previously. What is the etiquette around registering interest with other AD's? Will this jeapordise my position with the interest currently registered or it it a case of covering off different AD's to try and reduce the wait?
Any input appreciated.
Its going to take a while...I'm looking for a Hulk Submariner at the moment and have registered my interest with an AD whom I have used previously. What is the etiquette around registering interest with other AD's? Will this jeapordise my position with the interest currently registered or it it a case of covering off different AD's to try and reduce the wait?
Any input appreciated.
I assume the AD you have registered with are local, and that your a past customer. Usually this is the best chance you'll have, but be prepared to wait up to 2 years.
Most AD's wont supply someone not local, at least in my experience, and even if they dont tell you this is how they operate, thats exactly what they will do - prioritise its local, know, past customers.
I did try and express interest with multiple AD's, 3 years ago none were in my local city, and its clear by their lack of contact they never had any intention of keeping me on the supply list, the 'names on a list' dont really exist, so unless your in regular contact with an AD, buying other things in store or other models of Rolex in greater supply, likely you'll be quickly forgotten, you could be the 50th person that day asking for a GMT, SUB, or other professional model.
I personally wouldn't tell your AD who you know that your intending to register with many AD's it could have a negative effect.
Frustrating,but this is just how it is, very few desirable models go to 'new' customers, its nearly always offered to a 'known' past customer, your only other option other than waiting is buy used at way over list price.
I wish you luck though, you never know, could get a call!
Andy
Thanks Andy - yes, already previous customer with the AD I have registered and not just watches either. Have a good rapport so on balance I think I'll sit on their list and see what comes my way rather than spread myself around other AD's. Whilst I'm not usually a waiting game kind of guy (who is?!) there is an element of excitement in not knowing when I'll get the call! Guess my glass is very much half full 
IainT V6 said:
Holy thread revival batman!
I'm looking for a Hulk Submariner at the moment and have registered my interest with an AD whom I have used previously. What is the etiquette around registering interest with other AD's? Will this jeapordise my position with the interest currently registered or it it a case of covering off different AD's to try and reduce the wait?
Any input appreciated.
I assumed the revival was to do with a BLNR...I'm looking for a Hulk Submariner at the moment and have registered my interest with an AD whom I have used previously. What is the etiquette around registering interest with other AD's? Will this jeapordise my position with the interest currently registered or it it a case of covering off different AD's to try and reduce the wait?
Any input appreciated.
IainT V6 said:
Thanks Andy - yes, already previous customer with the AD I have registered and not just watches either. Have a good rapport so on balance I think I'll sit on their list and see what comes my way rather than spread myself around other AD's. Whilst I'm not usually a waiting game kind of guy (who is?!) there is an element of excitement in not knowing when I'll get the call! Guess my glass is very much half full
The Manager of my AD tells me 'patience is the key now' and he's already sorted me a GMT BLNR, and they are now discontinued (which cant hurt the desirability) see what happens at Basil and whether the BLNR comes back with the new Mov'nt but like you I've expressed my interest with them for the Green Sub LV, and i dont care how long it takes, its not like i dont have a watch to wear, so yes waiting patiently hopefully pays off, gives time justify yet another expensive watch to the missus :-)Thread revival indeed!
Regarding the BLNR, to my knowledge it is not officially discontinued by Rolex therefore it's still in production if you ask me. Everything else is just the rumor mill working away.
In terms of getting an LV, waiting game sadly unless your prepared to buy other watches that you don't want to be bumped up their lists. I was immensely lucky and I am aware of that.
A friend got his from a local AD after waiting 1.5 years and he has spent about 25k with them over the years.
My recommendation, don't join multiple lists at shops owned by the Arum Group which I believe are WoS, Goldsmiths & Fraser Hart. An independent dealer may be your best bet.
An AD in Maastricht told me a few months ago that they have about a 2 year wait, though their RRP is higher than the UK and also want a thousand euros as a deposit. The Rolex Boutique in Zurich seems to churn out SS watches quite quickly but you cannot get onto a list without visiting them in person.
Regarding the BLNR, to my knowledge it is not officially discontinued by Rolex therefore it's still in production if you ask me. Everything else is just the rumor mill working away.
In terms of getting an LV, waiting game sadly unless your prepared to buy other watches that you don't want to be bumped up their lists. I was immensely lucky and I am aware of that.
A friend got his from a local AD after waiting 1.5 years and he has spent about 25k with them over the years.
My recommendation, don't join multiple lists at shops owned by the Arum Group which I believe are WoS, Goldsmiths & Fraser Hart. An independent dealer may be your best bet.
An AD in Maastricht told me a few months ago that they have about a 2 year wait, though their RRP is higher than the UK and also want a thousand euros as a deposit. The Rolex Boutique in Zurich seems to churn out SS watches quite quickly but you cannot get onto a list without visiting them in person.
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