Astonishing discussion with my local Rolex dealer.

Astonishing discussion with my local Rolex dealer.

Author
Discussion

Jumpingjackflash

589 posts

179 months

Friday 1st June 2018
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I bought three Rolex’s from Laings in two years. I’m happy for them to keep my warranty cards because I’m not a flipper. However I was told a Daytona and GMT are five years wait. I won’t buy another watch from them or Rolex.

My name is on a list for a Royal Oak. Rolex lost a customer in me and I have a healthy disregard for money.

Rolex gain a lot of advantages being a Charitable Foundation. It angers me because if they had Shareholders to answer to they would be so manipulative.

Calculator

745 posts

215 months

Friday 1st June 2018
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Interesting debate.

I personally like a number of the SS sports models but they aren’t special and there are a huge number of alternatives. This is particularly the case for those paying current resale on the ceramic Daytona etc.

Out of interest, whilst none of us like to feel we’ve taken a bath, how important are residuals really? Do people really buy with a view to what the resale is (flippers aside)?

GCH

3,991 posts

202 months

Friday 1st June 2018
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Guycord said:
On a positive note, the best Rolex professional SS imho can still be acquired from an AD, retain papers (and stickers), wears much better than a Sub, GMT or DSSD and if your a good customer, a modest discount.

Ladies and gents...I present
I reckon the best SS currently (and easily) available is:


or the brand new black dialled version:


Or the white dial:


So clean and simple

anonymous-user

54 months

Friday 1st June 2018
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They’re nice. I also like the 41 datejust in silver.

Not my photo.

anonymous-user

54 months

Friday 1st June 2018
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And blue.



Not mine.

anonymous-user

54 months

Friday 1st June 2018
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swerni said:
But if you’re buying one becuase you want to keep it rather than flip it for a profit, what difference does it make ?
I’m not going to spend thousands on a watch and have a shop dictate to me what I can do and decide if I should be able to buy it or not.

I’d be embarrassed to wear a watch that showed I’d been willing by to jump through hoops to buy it. It’s really messed up and only happens because people go along with it.

It puts me off buying that watch completely.

anonymous-user

54 months

Friday 1st June 2018
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El stovey said:
And blue.



Not mine.
That does nothing for me I'm afraid.

I like my watches larger and more 'industrial', hence I suppose my purchases of stainless Rolex 'sports' items.

Maybe my tastes will change in the future.

anonymous-user

54 months

Friday 1st June 2018
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Lord Marylebone said:
That does nothing for me I'm afraid.

I like my watches larger and more 'industrial', hence I suppose my purchases of stainless Rolex 'sports' items.

Maybe my tastes will change in the future.
I never used to like the datejust at all but now with the larger case, I quite like them. They’re now around the same size as a Milgauss which I think has nice proportions. Again though they’re not for everyone with the lightning bolt hand and green face.


Bedlamater

219 posts

98 months

Saturday 2nd June 2018
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El stovey said:
swerni said:
But if you’re buying one becuase you want to keep it rather than flip it for a profit, what difference does it make ?
I’m not going to spend thousands on a watch and have a shop dictate to me what I can do and decide if I should be able to buy it or not.

I’d be embarrassed to wear a watch that showed I’d been willing by to jump through hoops to buy it. It’s really messed up and only happens because people go along with it.

It puts me off buying that watch completely.
Rolex are a commercial organisation, protecting the brand’s longevity and profitability is key. What they are experiencing right now is the holy grail in the luxury product sector.

You cut supply, create hype, and demand sky rockets, along with resale values. Porsche, Ferrari, Patek, Louis Vuitton, Chanel, Supreme, Nike, Adidas all do it, even Lego have tried it..

We live in the era of the Hypebeast, millions of people being influenced by others into wanting what they never realised they wanted, and when they can’t have it they want it even more.. At that point the consumer either pays over the odds, sits on a waiting list, or does what the desired brand really wants them to do and buy something else from the brand, and they do... Look at the Blue 39 datejust evan has a 3-6 month wait now, it’s a bloody datejust!!!

How an AD acts is not the fault of Rolex. I’ve never had a warranty card held back by my AD, if they asked though it would bother me. I’d be happy if the did it to new buyers to make sure that person really wants the watch and it’s not flipped, ensuring it then goes to worthy people with the patience to wait on the list.

anonymous-user

54 months

Saturday 2nd June 2018
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Bedlamater said:
We live in the era of the Hypebeast, millions of people being influenced by others into wanting what they never realised they wanted, and when they can’t have it they want it even more.. At that point the consumer either pays over the odds, sits on a waiting list, or does what the desired brand really wants them to do and buy something else from the brand, and they do...
Some do. Plenty of people though will do option four, which recognises it’s madness and goes to buy something else.

What’s wrong though is wanting any consumer good so much you are willing to do this stuff. Sit back and think about it for a moment. It’s really not normal behaviour.



anonymous-user

54 months

Saturday 2nd June 2018
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swerni said:
If you’re not going to sell it, what inconvenience do you actually incur?
It’s not about inconvenience. It’s about being in control of your life and decisions and not buying into all this consumerism madness where a shop dictates what you do with a product and the manufacturer is vetting people to see if they’re suitable to buy it.

Don’t you think it’s a bit crazy to want a consumer good so much you’re willing to go along with any of this?

To me it should be a bit of a wake up call that something’s a bit wrong somewhere. It’s not about a scarcity of food or shelter or some basic need, it’s people wanting a brand of watch so much they’re willing to have what they can do with it dictateted by a shop and possibly be vetted by Rolex.

This isn’t normal behaviour.

anonymous-user

54 months

Saturday 2nd June 2018
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swerni said:
I do get where you’re coming from, but what I find more bizarre is the prices people are willing to pay. A 5 year old steel Daytona is £15k, really WTF?

What does a new datejust cost these days?
Well yes, that’s all crazy too. hehe




rog007

5,759 posts

224 months

Saturday 2nd June 2018
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Lord Marylebone said:
I still fail to see how Rolex will win out of this.

Some are saying it will drive people to buy the more expensive models, but I don't buy that explanation.
whistle


Went in to ask about a SS knowing it would be zero chance or less; came out with a GMTII Ceramic 116713LN

rog007

5,759 posts

224 months

Saturday 2nd June 2018
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PS. Dealer keeping the warranty card does not prevent flipping. It prevents flipping a watch with the warranty card in the box. The warranty card sits with the supplying dealer, where, should the new owner experience a problem with the watch, they would have to return it to get fixed. So my AD told me.

anonymous-user

54 months

Saturday 2nd June 2018
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rog007 said:
Lord Marylebone said:
I still fail to see how Rolex will win out of this.

Some are saying it will drive people to buy the more expensive models, but I don't buy that explanation.
whistle


Went in to ask about a SS knowing it would be zero chance or less; came out with a GMTII Ceramic 116713LN
I presume you wanted the 116713LN more than the SS in the first place though?

Sam993

1,302 posts

72 months

Saturday 2nd June 2018
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OMITN said:
The restriction on availability of the entry level products is axwell known strategy of more than just Rolex. And it’s very effective.
Yep, that's how communists back in the day supplied cars (and other goods in high demand) to their slaves... I mean citizens. You can get a car from central distribution centre (after years of waiting and if you can pay for it, very few could) only under condition that you won't sell it for 3 years. If you do, gulag for you Sir. It was very effective. Funny how many find it an ok method when Rolex does it (minus the gulag bit).

rog007

5,759 posts

224 months

Saturday 2nd June 2018
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Lord Marylebone said:
rog007 said:
Lord Marylebone said:
I still fail to see how Rolex will win out of this.

Some are saying it will drive people to buy the more expensive models, but I don't buy that explanation.
whistle


Went in to ask about a SS knowing it would be zero chance or less; came out with a GMTII Ceramic 116713LN
I presume you wanted the 116713LN more than the SS in the first place though?
Definitely not! But really liked it and thought it rude not to.

Picked up a second hand 1991 Pepsi that week as a consolation. Was promised last week that AD could find me a new Batman within 12 months! rofl

So

26,282 posts

222 months

Saturday 2nd June 2018
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rog007 said:
PS. Dealer keeping the warranty card does not prevent flipping. It prevents flipping a watch with the warranty card in the box. The warranty card sits with the supplying dealer, where, should the new owner experience a problem with the watch, they would have to return it to get fixed. So my AD told me.
It's no big deal providing whoever owns the watch knows the date of first sale and who the supplying AD was. In fact I doubt they'd even, in theory, need to know the latter.

I can see this practice becoming a problem for Rolex actually.

gizlaroc

17,251 posts

224 months

Saturday 2nd June 2018
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El stovey said:
They’re nice. I also like the 41 datejust in silver.

Not my photo.
41mm Datejust on an oyster with smooth bezel and Dark Rhodium face is one of my faves at the mo.




Also, really liking the Explorer more and more too...


anonymous-user

54 months

Saturday 2nd June 2018
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I still the explorer larger now too? There’s loads of these Rolexes that I didn’t used to like due to their small size but now that they’re 41mm they suddenly look more attractive ( to me anyway)