How long will the Rolex Bubble Last

How long will the Rolex Bubble Last

Author
Discussion

hixster

354 posts

217 months

Friday 1st February 2019
quotequote all
El stovey said:
Ok well there’s lord vader on this page saying he got a Daytona as a first Rolex and the shop still have the papers.

Then there’s you banging on about defined processes but some shops obviously not following it. Then you’re saying they’re free to do what they want but are strictly controlled by Rolex. Then earlier on there’s other people saying they’ve bought Daytona’s as first watches.

It doesn’t look that defined really.

So what exactly do you think this “defined sales process” is?
Lord Vader was on the waiting list and is talking about 2 other watches with his dealer. You don't know what he'd bought with them previously. If he's on the waiting list he's been to the store a few times certainly. LaurasOtherHalf claimed to be a first time buyer, then it came out he bought three other watches.

https://www.pistonheads.com/gassing/topic.asp?h=0&...

and he says this: "Rolex are playing a blinder, build up the hype and build a 3-5 year backlog on waiting lists for their cheapest and highly profitable watches ( % wise rather than net profit. )"

Kinda gels with what i'm saying.

I really can't help you mate if you can't take this onboard, -but you're welcome to carry on in your bubble of denial.
You're really taking what i've said out context.

I will just- re-iterate one last time.
1. Rolex sets the sales policy guidelines and allocations with the AD.
2. An AD has a concession and contract with Rolex to adhere to its guidelines and principals.
3. This is how any franchise type operation works.
4. The MD has the final say on allocation to the customer as he runs the concession.

The sales 'strategy' is to sell multiple watches to a client - this is in the interest of both parties Rolex and the AD.
What is so hard to understand about this. It's normal business practice to have a long term relationship with a customer.

Most of the time "the strategy or process" FOR A NEW CUSTOMER trying to buy an SS Daytona plays our like this.

1) Can i buy a Rolex Daytona?
2) Sorry sir there is a 10 year waiting list, we may be able to get you a GMT or Submariner (or you buy a Datejust, Tudor.. blah blah)
3) Can I buy a GMT or Submariner?
4) We might have one in a few months?
5) Can I buy a GMT or Submariner?
6) We might have one in a few months?
7) Can I buy a GMT or Submariner?
8) We might have one in a few months?
9) Sir, we have a GMT for you.
10) Can i buy a Rolex Daytona
11) Sorry sir there is a 8 year waiting list, we may be able to get you a GMT or Submariner
Repeat steps 1-10 a few times..
12) Wait a few months to one year - buy Submariner
13) How is the waiting list coming along?
14) How is the waiting list coming along?
15) Buy jewellery at AD or other stuff
16) How is the waiting list coming along?
17) How is the waiting list coming along?
18) How is the waiting list coming along?
19) Buy SS Daytona

Shorter version:

1) Buy Gold or Platinum Rolexes or loads of expensive product with the AD
2) get Offered SS Watch

The fact that most people are experiencing this behaviour from completely disparate unrelated AD means it has to come from somewhere?
Where do think that is? or do you think the ADs all meet up at a worldwide conference and thrash our the sales strategy together? FFS

I happily admit there will be the odd exception to this, but the VAST majority of purchases as made in this way and this is ALL i was saying in my first post.
This way Rolex / AD makes sales of £20k+ as opposed to £9k.

As a customer, you can still sell your old watch along to fund your new purchase, and you've probably made money along the way too.

There are thousands of threads on the internet all saying the same. I'm not sure why you haven't seen those.
There is nothing different in this post than my first. The body of evidence is that this is the way it is.

Some further reading for you



SS Daytona owner explains waiting list and availability
https://youtu.be/tc911f1mCUk?t=192

SS Daytona owner explains waiting list and availability
https://youtu.be/wUnWh6IIL3M?t=316

Dealer explains waiting list and availability
https://youtu.be/gCO8Rnsf11Q?t=233

The Rolex Daytona is the Hottest Watch That Money Can’t Buy
https://www.nytimes.com/2016/05/06/fashion/mens-st...

THE WATCH THAT MONEY CAN’T BUY: THE DAYTONA 116500
https://clothes-make-the-man.com/2018/06/26/the-wa...

There's a Brand New Rolex Even Rich Guys Can't Buy
https://www.gq.com/story/new-rolex-cosmograph-dayt...

Why you can't just buy a Rolex - Walk&Rant
https://www.youtube.com/watch?v=QnKQbrfU7H0

10 YEAR STRUGGLE TO GET A STEEL ROLEX DAYTONA - Watch Collector Story (Australia)
https://www.youtube.com/watch?v=3Dh5PIzbURs

Finding a ceramic Daytona in an AD window (and failing to buy it)
https://www.reddit.com/r/Watches/comments/7amtzn/r...


Edited by hixster on Friday 1st February 14:03

LaurasOtherHalf

21,429 posts

196 months

Friday 1st February 2019
quotequote all
hixster said:
LaurasOtherHalf claimed to be a first time buyer, then it came out he bought three other watches.
Excuse me? My post detailed exactly which watches I'd bought in the last 18 months.

hixster

354 posts

217 months

Friday 1st February 2019
quotequote all
LaurasOtherHalf said:
Excuse me? My post detailed exactly which watches I'd bought in the last 18 months.
El what his name was using you as an example of someone who had bought a Daytona as a new customer with no purchase history.
I'm just saying you had made multiple purchases which is true. Apologies for any confusion - I retract the comment!
My point was you didn't buy the Daytona as a first watch, but two other SSs before, which is what i've been saying all along.


Edited by hixster on Friday 1st February 11:06

LaurasOtherHalf

21,429 posts

196 months

Friday 1st February 2019
quotequote all
hixster said:
LaurasOtherHalf said:
Excuse me? My post detailed exactly which watches I'd bought in the last 18 months.
El what his name was using you as an example of someone who had bought a Daytona as a new customer with no purchase history.
I'm just saying you had made multiple purchases which is true. Apologies for any confusion - I retract the comment!
My point was you didn't buy the Daytona as a first watch, but two other SSs before, which is what i've been saying all along.


Edited by hixster on Friday 1st February 11:06
I didn’t, as discussed the first was a BLNR and the second a SD Anniversary, two watches the Internet would have you believe required you to buy unwanted jewellery or watches in order to secure.

As I said, for the BLNR I hadn’t even visited the AD in question and simply rang them up explaining why and when I’d like it.

4 months after that I had the SD and 6 months after that the Daytona-all pretty simple and all withoutneeds for bribes, favours or unwanted spending.


hixster

354 posts

217 months

Friday 1st February 2019
quotequote all
LaurasOtherHalf said:
I didn’t, as discussed the first was a BLNR and the second a SD Anniversary, two watches the Internet would have you believe required you to buy unwanted jewellery or watches in order to secure.

As I said, for the BLNR I hadn’t even visited the AD in question and simply rang them up explaining why and when I’d like it.

4 months after that I had the SD and 6 months after that the Daytona-all pretty simple and all withoutneeds for bribes, favours or unwanted spending.
Yes, exactly. As I said multiple purchases before buying the Daytona- That's all i've ever said. You bought 2 watches before the Daytona no?
And built a relationship up with the AD

Edited by hixster on Friday 1st February 13:41

jakesmith

9,461 posts

171 months

Friday 1st February 2019
quotequote all
WreckedGecko said:
The 4 that did put me on a list only did so after a good bit of chat and demonstration of knowledge. I think they get so many chancers in every day they have to screen some how.
What is a chancer in this context?

lostkiwi

4,584 posts

124 months

Friday 1st February 2019
quotequote all
jakesmith said:
WreckedGecko said:
The 4 that did put me on a list only did so after a good bit of chat and demonstration of knowledge. I think they get so many chancers in every day they have to screen some how.
What is a chancer in this context?
Rolex snob talk for a customer who hasn't played the game of buying something they don't want just to get the chance to get onto a list for something they do.

Brads67

3,199 posts

98 months

Friday 1st February 2019
quotequote all
hixster said:
Lord Vader was on the waiting list and is talking about 2 other watches with his dealer. You don't know what he'd bought with them previously. If he's on the waiting list he's been to the store a few times certainly. LaurasOtherHalf claimed to be a first time buyer, then it came out he bought three other watches.

https://www.pistonheads.com/gassing/topic.asp?h=0&...

and he says this: "Rolex are playing a blinder, build up the hype and build a 3-5 year backlog on waiting lists for their cheapest and highly profitable watches ( % wise rather than net profit. )"

Kinda gels with what i'm saying.

I really can't help you mate if you can't take this onboard, -but you're welcome to carry on in your bubble of denial.
You're really taking what i've said out context.

I will just- re-iterate one last time.
1. Rolex sets the sales policy guidelines and allocations with the AD.
2. An AD has a concession and contract with Rolex to adhere to its guidelines and principals.
3. This is how any franchise type operation works.
4. The MD has the final say on allocation to the customer as he runs the concession.

The sales 'strategy' is to sell multiple watches to a client - this is in the interest of both parties Rolex and the AD.
What is so hard to understand about this. It's normal business practice to have a long term relationship with a customer.

Most of the time "the strategy or process" FOR A NEW CUSTOMER trying to buy an SS Daytona plays our like this.

1) Can i buy a Rolex Daytona?
2) Sorry sir there is a 10 year waiting list, we may be able to get you a GMT or Submariner (or you buy a Datejust, Tudor.. blah blah)
3) Can I buy a GMT or Submariner?
4) We might have one in a few months?
5) Can I buy a GMT or Submariner?
6) We might have one in a few months?
7) Can I buy a GMT or Submariner?
8) We might have one in a few months?
9) Sir, we have a GMT for you.
10) Can i buy a Rolex Daytona
11) Sorry sir there is a 8 year waiting list, we may be able to get you a GMT or Submariner
Repeat steps 1-10 a few times..
12) Wait a few months to one year - buy Submariner
13) How is the waiting list coming along?
14) How is the waiting list coming along?
15) Buy jewellery at AD or other stuff
16) How is the waiting list coming along?
17) How is the waiting list coming along?
18) How is the waiting list coming along?
19) Buy SS Daytona

Shorter version:

1) Buy Gold or Platinum Rolexes or loads of expensive product with the AD
2) get Offered SS Watch

The fact that most people are experiencing this behaviour from completely disparate unrelated AD means it has to come from somewhere?
Where do think that is? or do you think the ADs all meet up at a worldwide conference and thrash our the sales strategy together? FFS

I happily admit there will be the odd exception to this, but the VAST majority of purchases as made in this way and this is ALL i was saying in my first post.
This way Rolex / AD makes sales of £20k+ as opposed to £9k.

As a customer, you can still sell your old watch along to fund your new purchase, and you've probably made money along the way too.

There are thousands of threads on the internet all saying the same. I'm not sure why you haven't seen those.
There is nothing different in this post than my first. The body of evidence is that this is the way it is.

Some further reading for you



SS Daytona owner explains waiting list and availability
https://youtu.be/tc911f1mCUk?t=192

SS Daytona owner explains waiting list and availability
https://youtu.be/wUnWh6IIL3M?t=316

Dealer explains waiting list and availability
https://youtu.be/gCO8Rnsf11Q?t=233

The Rolex Daytona is the Hottest Watch That Money Can’t Buy
https://www.nytimes.com/2016/05/06/fashion/mens-st...

THE WATCH THAT MONEY CAN’T BUY: THE DAYTONA 116500
https://clothes-make-the-man.com/2018/06/26/the-wa...

There's a Brand New Rolex Even Rich Guys Can't Buy
https://www.gq.com/story/new-rolex-cosmograph-dayt...

Why you can't just buy a Rolex - Walk&Rant
https://www.youtube.com/watch?v=QnKQbrfU7H0

10 YEAR STRUGGLE TO GET A STEEL ROLEX DAYTONA - Watch Collector Story (Australia)
https://www.youtube.com/watch?v=3Dh5PIzbURs

Finding a ceramic Daytona in an AD window (and failing to buy it)
https://www.reddit.com/r/Watches/comments/7amtzn/r...


Edited by hixster on Friday 1st February 14:03
I have 3 Rolex and I would rather shove a pencil in my ear that put up with that bullste to add a fourth.

AP or Patek for me next.

Anyone have a nice Royal Oak they will trade for a 666 seadweller ? smile

ReaperCushions

6,020 posts

184 months

Friday 1st February 2019
quotequote all
Just another anecdote (Cool story bro etc...).

I went into my local Rolex retailer (Dedicated shop for Rolex brand only) probably 500sq foot store with 8 large display cabinets, with space for about 20 watches in each cabinet. This is in Orange County, California.

They had 5 watches in the window display and about 12 more in the store in one of the 8 cabinets, mix of mens and womens precious metal / bling DJs. It was like a Rolex ghost town. 5 sales staff sat around doing absolutely nothing at all. One picks me up as soon as I walk in and guides me to said cabinet.

I ask about any form of stainless steel sports watch and I get the usual response of 'don't know what they'll send us' and 'we don't have a waiting list you have to just come by and see what we have'.

Absolutely pathetic. These poor souls must be bored out of their minds in these Rolex only stores. I asked about the future of the store and how she felt about it and she said they were all despondent and looking to move to other boutiques and brands where they could have a chance at earning sales commission. She said most of them have spent a bunch of time in other stores gaining experiences for 'the chance' to get hired into the Rolex shop... only to be met with this current state of play.

She said my best chance of getting anything I was after (BLNR, Daytona etc..) was to come in each delivery day and see what's on the truck when it arrives. She said 2 deliveries a week and normally only 1-2 SS models of any description, normally an Explorer 2 or Sub which are out the door as soon as they arrive.

No waiting list, no name taking, no promises of anything.


GT03ROB

13,267 posts

221 months

Saturday 2nd February 2019
quotequote all
lostkiwi said:
jakesmith said:
WreckedGecko said:
The 4 that did put me on a list only did so after a good bit of chat and demonstration of knowledge. I think they get so many chancers in every day they have to screen some how.
What is a chancer in this context?
Rolex snob talk for a customer who hasn't played the game of buying something they don't want just to get the chance to get onto a list for something they do.
rofl although "demonstration of knowledge" probably earns a double roflrofl

rog007

5,759 posts

224 months

Saturday 2nd February 2019
quotequote all
ReaperCushions said:
Just another anecdote (Cool story bro etc...).

I went into my local Rolex retailer (Dedicated shop for Rolex brand only) probably 500sq foot store with 8 large display cabinets, with space for about 20 watches in each cabinet. This is in Orange County, California.

They had 5 watches in the window display and about 12 more in the store in one of the 8 cabinets, mix of mens and womens precious metal / bling DJs. It was like a Rolex ghost town. 5 sales staff sat around doing absolutely nothing at all. One picks me up as soon as I walk in and guides me to said cabinet.

I ask about any form of stainless steel sports watch and I get the usual response of 'don't know what they'll send us' and 'we don't have a waiting list you have to just come by and see what we have'.

Absolutely pathetic. These poor souls must be bored out of their minds in these Rolex only stores. I asked about the future of the store and how she felt about it and she said they were all despondent and looking to move to other boutiques and brands where they could have a chance at earning sales commission. She said most of them have spent a bunch of time in other stores gaining experiences for 'the chance' to get hired into the Rolex shop... only to be met with this current state of play.

She said my best chance of getting anything I was after (BLNR, Daytona etc..) was to come in each delivery day and see what's on the truck when it arrives. She said 2 deliveries a week and normally only 1-2 SS models of any description, normally an Explorer 2 or Sub which are out the door as soon as they arrive.

No waiting list, no name taking, no promises of anything.
I described exactly this a few threads ago about some UK stores I visited. Reminded me of eastern bloc stores during the Cold War; loads of staff with nowt to sell! Must be soul destroying.

anonymous-user

54 months

Saturday 2nd February 2019
quotequote all
rog007 said:
I described exactly this a few threads ago about some UK stores I visited. Reminded me of eastern bloc stores during the Cold War; loads of staff with nowt to sell! Must be soul destroying.
But they’ve got those PHers popping in to build relationships and demonstrate knowledge and follow the many stages of the defined U.K. buying process. It’s probably a great place to work.

funinhounslow

1,629 posts

142 months

Saturday 2nd February 2019
quotequote all
rog007 said:
I described exactly this a few threads ago about some UK stores I visited. Reminded me of eastern bloc stores during the Cold War; loads of staff with nowt to sell! Must be soul destroying.
But isn't this where you start earning your crust as a "salesman"?

OK flippers and collectors will probably be only interested in a select few models, but what about those who want a Rolex as a "nice watch", and only really know the Sub? Surely it shouldn't be too difficult to steer them towards an OP - same movement and it went up Everest? And it's two grand cheaper. Or a Datejust - more versatile and you can have it as blingy or discreet as you want.

Or if they're set on a dive watch, why not the new Omega Seamaster 300? The equal (at least) of the Sub, and you can have it with a Speedy Pro for the same price as the Sub. Two icons for the price of one...

harleywilma

519 posts

243 months

Saturday 2nd February 2019
quotequote all
Well Chaps I got my call today Whilst off to another county in search of the Deep sea unubtainium, First time for me when I walked into a Local AD to add to the formidable List for the GMT, then on reflection when I got home I was undecided against said list and the fact I may not be here If and when It may appear, so rang them back up and asked if I could opt for a date Sub instead as this was a watch I would likely be wearing daily and actually more likely to get. I cant stress the excitement of actually getting a phone call to see If I would be interested in the sub date as they had just taken delivery of one, if so Sir it would be a good Idea to come straight away to secure It.
Well what a lovely experience It was to sit there and just drink the whole process of buying a brand new spanking Rolex ....

hixster

354 posts

217 months

Saturday 2nd February 2019
quotequote all
harleywilma said:
Well Chaps I got my call today Whilst off to another county in search of the Deep sea unubtainium, First time for me when I walked into a Local AD to add to the formidable List for the GMT, then on reflection when I got home I was undecided against said list and the fact I may not be here If and when It may appear, so rang them back up and asked if I could opt for a date Sub instead as this was a watch I would likely be wearing daily and actually more likely to get. I cant stress the excitement of actually getting a phone call to see If I would be interested in the sub date as they had just taken delivery of one, if so Sir it would be a good Idea to come straight away to secure It.
Well what a lovely experience It was to sit there and just drink the whole process of buying a brand new spanking Rolex ....
Fantastic news, congrats, and enjoy, it's a lovely watch :-)

ReaperCushions

6,020 posts

184 months

Saturday 2nd February 2019
quotequote all
funinhounslow said:
rog007 said:
I described exactly this a few threads ago about some UK stores I visited. Reminded me of eastern bloc stores during the Cold War; loads of staff with nowt to sell! Must be soul destroying.
But isn't this where you start earning your crust as a "salesman"?

OK flippers and collectors will probably be only interested in a select few models, but what about those who want a Rolex as a "nice watch", and only really know the Sub? Surely it shouldn't be too difficult to steer them towards an OP - same movement and it went up Everest? And it's two grand cheaper. Or a Datejust - more versatile and you can have it as blingy or discreet as you want.

Or if they're set on a dive watch, why not the new Omega Seamaster 300? The equal (at least) of the Sub, and you can have it with a Speedy Pro for the same price as the Sub. Two icons for the price of one...
My experience posted above was in a Rolex only store. Not a single dive watch of any description in the entire shop of any material. Like I said, about 15-20 DJs in precious metal and various states of diamond encrustation.

EvoSid

Original Poster:

1,102 posts

63 months

Sunday 3rd February 2019
quotequote all
Some great points being made and a lot of things that I had not considered.
Here is my experience
Went to our local AD and was very well treated and was shown several watches that fitted my budget . Explained I would like a ROLEX and they were very open
Sub with date or black GMT II within a few months
Hulk Probably within 1 year to 18 months
GMT pepsi 2 years or so
Daytona forget about it as they are simply not getting enough
So I have decided to buy a nice watch until my preferred Rolex arrives. Tudor GMT or Chrono

My cousin enquired on the phone to his local Ad and within 10 days was offered a
Yachtmaster II
Sub with Date
GMT II
He bought the GMT II

My persona thoughts after speaking to our AD is that they run a business and as such are looking for repeat business , hence why I will buy a Tudor form them. This will also help me get a more desirable model quicker
After all if you were an AD who would you sell
Someone who wants a Rolex is unlikely to buy again
Someone who buys watches and makes it know he wants another one

Sid

hixster

354 posts

217 months

Sunday 3rd February 2019
quotequote all
EvoSid said:
Some great points being made and a lot of things that I had not considered.
Here is my experience
Went to our local AD and was very well treated and was shown several watches that fitted my budget . Explained I would like a ROLEX and they were very open
Sub with date or black GMT II within a few months
Hulk Probably within 1 year to 18 months
GMT pepsi 2 years or so
Daytona forget about it as they are simply not getting enough
So I have decided to buy a nice watch until my preferred Rolex arrives. Tudor GMT or Chrono

My cousin enquired on the phone to his local Ad and within 10 days was offered a
Yachtmaster II
Sub with Date
GMT II
He bought the GMT II

My persona thoughts after speaking to our AD is that they run a business and as such are looking for repeat business , hence why I will buy a Tudor form them. This will also help me get a more desirable model quicker
After all if you were an AD who would you sell
Someone who wants a Rolex is unlikely to buy again
Someone who buys watches and makes it know he wants another one

Sid
Nice one Sid, when do you get your watch or do you have already? Congrats on the new purchase either way!

EvoSid

Original Poster:

1,102 posts

63 months

Sunday 3rd February 2019
quotequote all
As for the bubble? I am not sure some of these watches actually sell
Currently as of today there are only 9 Submariner Hulk's for sale from 2019
However there are 95 S/Steel Daytonas for sale form 2019, does not sound like there is a supply issue as within 1 month 95 are for sale so how many were supplied ?
I think that prices will soften but used Rolexes will fetch more than list for the desirable models for a bit longer until a recession occurs and people need the cash

Me I will be very happy to own a nice Tudor Chrono daily wearer plus either a Hulk or a GMT II Pepsi
But I also tempted by the Tudor GMT Pepsi as it is really nice

I will keep you posted as to how I get on

SULAND

175 posts

62 months

Sunday 3rd February 2019
quotequote all
EvoSid said:
As for the bubble? I am not sure some of these watches actually sell
Currently as of today there are only 9 Submariner Hulk's for sale from 2019
However there are 95 S/Steel Daytonas for sale form 2019, does not sound like there is a supply issue as within 1 month 95 are for sale so how many were supplied ?
I think that prices will soften but used Rolexes will fetch more than list for the desirable models for a bit longer until a recession occurs and people need the cash

Me I will be very happy to own a nice Tudor Chrono daily wearer plus either a Hulk or a GMT II Pepsi
But I also tempted by the Tudor GMT Pepsi as it is really nice

I will keep you posted as to how I get on
Just to say you are right there are 95 s/steel Daytona,s for sale on Chrono24 (i take it thats where you have seen them) but there are only 3 for sale in the uk!!