Has the Rolex bubble finally burst? Perhaps it has

Has the Rolex bubble finally burst? Perhaps it has

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Discussion

Deep

2,067 posts

244 months

Sunday 26th March 2023
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Wheelspinning said:
Some ADs might act differently but I doubt it as after the cull of the number of ADs a few years back, Rolex run it pretty stringently and none of the remaining ADs would want to be next for the chop.

This is how it was explained to me.

The branch manager can decide who gets offered the lower priced watches and offer them to whomever is next on the list without approval.

Any of the 'hot' watches that come in, the branch manager again looks at the list and then has to contact an area manager type that then decides if the criteria is met.

A few names shall be put forward in the event of an individuals circumstances have changed and they decline, it then moves onto the next name, and after that there is the list of repeat clients that might not have that particular watch on their list, but happily buy whatever is offered and have no history of flipping.

There is no 'sending your mate in'.

You can 'buy it for your mate' but its in your name; if it then changes into your mates name it would flag.

I certainly wouldn't entertain 'owning' a £15k watch that is registered in someone else's name.

So IMO, your 'pals' are ripping the pish and if you call their bluff after a chasing it up looking all desperate, they would give you a line of why it couldn't happen this time.

As much as it may go against the grain, stick your head in once a month and make small talk and ask if any movement.

Contrary to other posts, the staff won't feel empowered and be snidey behind your back; your creating familiarity and not put in the category of hundreds of others that put their name down and never follow it up and the chances of them being offered a watch are almost nil.

If this post generates lots of the usual posters with smart ass replies, fair enough, I am just trying to offer you the explanation of your post and how it actually works for watch allocations.

beer
That's more or less my understanding of how it works as well. The only thing I'd add is

1) For the uber hot watches there is even more vetting ie something like a rainbow daytona. With these the branch manager can nominate one customer from their shop to head office. They will then decide who gets one.
Not all branches will get a watch like this every year.

2) Being registered in someone else's name is not really a thing afaik. The sale is registered in your name but that doesn't mean the watch itself is registered in your name at Rolex HQ.
I have given Rolex watches as gifts. The sale is registered in my name at the AD but the recipient has the watch and all paperwork..so they can do what they want with it. They could even sell it if they wanted

Octoposse

2,164 posts

186 months

Sunday 26th March 2023
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Wheelspinning said:
Some ADs might act differently but I doubt it as after the cull of the number of ADs a few years back, Rolex run it pretty stringently and none of the remaining ADs would want to be next for the chop.

This is how it was explained to me.

The branch manager can decide who gets offered the lower priced watches and offer them to whomever is next on the list without approval.

Any of the 'hot' watches that come in, the branch manager again looks at the list and then has to contact an area manager type that then decides if the criteria is met.

A few names shall be put forward in the event of an individuals circumstances have changed and they decline, it then moves onto the next name, and after that there is the list of repeat clients that might not have that particular watch on their list, but happily buy whatever is offered and have no history of flipping.

There is no 'sending your mate in'.

You can 'buy it for your mate' but its in your name; if it then changes into your mates name it would flag.

I certainly wouldn't entertain 'owning' a £15k watch that is registered in someone else's name.

So IMO, your 'pals' are ripping the pish and if you call their bluff after a chasing it up looking all desperate, they would give you a line of why it couldn't happen this time.

As much as it may go against the grain, stick your head in once a month and make small talk and ask if any movement.

Contrary to other posts, the staff won't feel empowered and be snidey behind your back; your creating familiarity and not put in the category of hundreds of others that put their name down and never follow it up and the chances of them being offered a watch are almost nil.

If this post generates lots of the usual posters with smart ass replies, fair enough, I am just trying to offer you the explanation of your post and how it actually works for watch allocations.

beer
Thanks for the explanation!

One possible factor behind my experience / perception is that our local AD is independent of any chain, conceivably trading from same high-end location for 100 years plus. Charming bloke in a suit can therefore, presumably, sell to anyone he wants, almost as a personal fiefdom?

I have a nice chat, go on a list (two actually - a ‘work daily’ and a ‘big birthday 2024’ special). Then nothing. Other people go in after me, ask, and get one of the models I’m allegedly awaiting. Other people don’t ask, and get proactively offered one of the models I’m allegedly awaiting.

And I take it personally. (Background - I’m socially anxious and introverted (personal life only - at work give me a map, some graphs, and an audience, and I’m Patton). I always feel an outsider - blank father’s name on birth certificate, adoption, etc, etc).

Even now - decent job, nice house, nice car, nice life - I take it personally. And, unfortunately, going back to the AD a third time to check on progress doesn’t come naturally or easily - especially as, based on objective evidence, it seems unlikely that they will ever prioritise my requests over those of their usual suspects!

Wheelspinning

1,214 posts

31 months

Sunday 26th March 2023
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Octoposse said:
Thanks for the explanation!

One possible factor behind my experience / perception is that our local AD is independent of any chain, conceivably trading from same high-end location for 100 years plus. Charming bloke in a suit can therefore, presumably, sell to anyone he wants, almost as a personal fiefdom?

I have a nice chat, go on a list (two actually - a ‘work daily’ and a ‘big birthday 2024’ special). Then nothing. Other people go in after me, ask, and get one of the models I’m allegedly awaiting. Other people don’t ask, and get proactively offered one of the models I’m allegedly awaiting.

And I take it personally. (Background - I’m socially anxious and introverted (personal life only - at work give me a map, some graphs, and an audience, and I’m Patton). I always feel an outsider - blank father’s name on birth certificate, adoption, etc, etc).

Even now - decent job, nice house, nice car, nice life - I take it personally. And, unfortunately, going back to the AD a third time to check on progress doesn’t come naturally or easily - especially as, based on objective evidence, it seems unlikely that they will ever prioritise my requests over those of their usual suspects!
The AD I used to use was a single private owned jewellers.

Even though I had been buying stuff from them for over 20 years, the good news phone call from them was so few and far between, but the clincher was a bit of a snigger when I asked about a Daytona.

Took my trade to a Mapping and Webb 60 miles away at an exclusive resort and its been fantastic since then.

The AD you are using may well just be the issue although they still have the same criteria to follow as no chance would they want to lose the 'prestige' of being an AD even though it will be costing them big.

Deep, I have to say I didn't know about that 'gift' aspect although I should of after buying my boys watches for their 21sts and they are registered in their names; I just assumed as it was family it wasn't an issue.

I am too tight to buy for anyone other than that...!

Adam.

27,259 posts

255 months

Sunday 26th March 2023
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Crikey - I just googled rainbow Daytona hurl

TWW

80 posts

120 months

Sunday 26th March 2023
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Octoposse said:
Thanks for the explanation!

One possible factor behind my experience / perception is that our local AD is independent of any chain, conceivably trading from same high-end location for 100 years plus. Charming bloke in a suit can therefore, presumably, sell to anyone he wants, almost as a personal fiefdom?

I have a nice chat, go on a list (two actually - a ‘work daily’ and a ‘big birthday 2024’ special). Then nothing. Other people go in after me, ask, and get one of the models I’m allegedly awaiting. Other people don’t ask, and get proactively offered one of the models I’m allegedly awaiting.

And I take it personally. (Background - I’m socially anxious and introverted (personal life only - at work give me a map, some graphs, and an audience, and I’m Patton). I always feel an outsider - blank father’s name on birth certificate, adoption, etc, etc).

Even now - decent job, nice house, nice car, nice life - I take it personally. And, unfortunately, going back to the AD a third time to check on progress doesn’t come naturally or easily - especially as, based on objective evidence, it seems unlikely that they will ever prioritise my requests over those of their usual suspects!
Great explanation (the post you replied to)

I hugely sympathise with you on this one. It stings a little when you feel the system is set up to favour the connected etc and you have to make yourself supplicant to a shop to take your money.

My advice is you need to overcome the pride and try and treat this like a positive experience.

Go in, get someone’s name, tell them about your life, say you’ve already tried it on but you wouldn’t mind trying it again. And while you’re there, accept the offer of a free coffee or drink. Treat it like a luxury shopping experience.

Don’t go in and project any negativity or woe is me. I know this is verging on the pseudospiritual but people pick up on that stuff.

Go in with the mentality that you’re on the list, it’s a matter of time and you’re going in to check on ‘your watch’.

I’ve done this weird process a few times and it’s worked - granted with some prior purchase of lesser non-crown models.

I weirdly treat the guy who I know there as a friend. I sent him a meme once. Weird world.

Octoposse

2,164 posts

186 months

Sunday 26th March 2023
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TWW said:
Great explanation (the post you replied to)

I hugely sympathise with you on this one. It stings a little when you feel the system is set up to favour the connected etc and you have to make yourself supplicant to a shop to take your money.

My advice is you need to overcome the pride and try and treat this like a positive experience.

Go in, get someone’s name, tell them about your life, say you’ve already tried it on but you wouldn’t mind trying it again. And while you’re there, accept the offer of a free coffee or drink. Treat it like a luxury shopping experience.

Don’t go in and project any negativity or woe is me. I know this is verging on the pseudospiritual but people pick up on that stuff.

Go in with the mentality that you’re on the list, it’s a matter of time and you’re going in to check on ‘your watch’.

I’ve done this weird process a few times and it’s worked - granted with some prior purchase of lesser non-crown models.

I weirdly treat the guy who I know there as a friend. I sent him a meme once. Weird world.
Thanks for that. As you can tell, for a first world problem, this has genuinely upset me - all my sensitivity buttons pushed at once. I think there’s too much water under the bridge, so there is no going back to my local AD - I’m too utterly pissed off by the whole experience.

Next nearest is 25 miles, and I assume there’s no point starting over there (perversely, my local AD went through the charade of checking I was, er, local, before putting me on the fk hell, no, list).

I’m in London for a two week course in May, might walk into some ADs there and chat.

Next option is rethinking . . . but had genuinely identified an AirKing as the perfect “work daily”, and can’t think of anything else right now that, new or pre-owned, is in the same price bracket as AirKing new RRP, will do the job just as well, and (I’m being honest here) doesn’t tattoo “too unconnected to buy a Rolex” across your forehead.

Harry Flashman

19,371 posts

243 months

Sunday 26th March 2023
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I have an Air King. It's great, and probably my favourite Rolex.

I also have an Omega Seamaster Professional 300. It's a nicer watch, and a better daily.

CharlesdeGaulle

26,297 posts

181 months

Sunday 26th March 2023
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Octoposse said:
Thanks for that. As you can tell, for a first world problem, this has genuinely upset me - all my sensitivity buttons pushed at once. I think there’s too much water under the bridge, so there is no going back to my local AD - I’m too utterly pissed off by the whole experience.

Next nearest is 25 miles, and I assume there’s no point starting over there (perversely, my local AD went through the charade of checking I was, er, local, before putting me on the fk hell, no, list).

I’m in London for a two week course in May, might walk into some ADs there and chat.

Next option is rethinking . . . but had genuinely identified an AirKing as the perfect “work daily”, and can’t think of anything else right now that, new or pre-owned, is in the same price bracket as AirKing new RRP, will do the job just as well, and (I’m being honest here) doesn’t tattoo “too unconnected to buy a Rolex” across your forehead.
Your story is quite moving in many ways, but I'm left wondering why you want it? What's in it for you? The whole thing sounds pretty grim, so fk them off and buy a watch you like from people you like.

It's really not difficult, and you don't have to jump those hurdles if you don't want to.

GilletteFan

672 posts

32 months

Sunday 26th March 2023
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Rolex makes over a million pieces per annum. They have been doing this for well over two decades. These aren't special watches at all and their current pricing and hype is beyond ridiculous. FWIW, most of the people in my circles that wore Rolex, pretty basic watch IMO, have all moved to smart watches since about 2015. I don't know who is buying watches now, but there is sure a large group of former big spender types that couldn't give a crap about Rolex now and are having a giggle at how coveted they've become and people actually are paying over list (which is also unreasonable) for the last few years. It's mental!

RobbieTheTruth

1,879 posts

120 months

Sunday 26th March 2023
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TWW said:
Great explanation (the post you replied to)

I hugely sympathise with you on this one. It stings a little when you feel the system is set up to favour the connected etc and you have to make yourself supplicant to a shop to take your money.

My advice is you need to overcome the pride and try and treat this like a positive experience.

Go in, get someone’s name, tell them about your life, say you’ve already tried it on but you wouldn’t mind trying it again. And while you’re there, accept the offer of a free coffee or drink. Treat it like a luxury shopping experience.

Don’t go in and project any negativity or woe is me. I know this is verging on the pseudospiritual but people pick up on that stuff.

Go in with the mentality that you’re on the list, it’s a matter of time and you’re going in to check on ‘your watch’.

I’ve done this weird process a few times and it’s worked - granted with some prior purchase of lesser non-crown models.

I weirdly treat the guy who I know there as a friend. I sent him a meme once. Weird world.
Surely this is parody?

gregs656

10,901 posts

182 months

Sunday 26th March 2023
quotequote all
Octoposse said:
Next option is rethinking . . . but had genuinely identified an AirKing as the perfect “work daily”, and can’t think of anything else right now that, new or pre-owned, is in the same price bracket as AirKing new RRP, will do the job just as well, and (I’m being honest here) doesn’t tattoo “too unconnected to buy a Rolex” across your forehead.
There is always someone with a bigger boat. Buy what you like of course but the kind of idiots you are worried about judging you are probably going to judge you anyway.

paul0843

1,915 posts

208 months

Sunday 26th March 2023
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RobbieTheTruth said:
TWW said:
Great explanation (the post you replied to)

I hugely sympathise with you on this one. It stings a little when you feel the system is set up to favour the connected etc and you have to make yourself supplicant to a shop to take your money.

My advice is you need to overcome the pride and try and treat this like a positive experience.

Go in, get someone’s name, tell them about your life, say you’ve already tried it on but you wouldn’t mind trying it again. And while you’re there, accept the offer of a free coffee or drink. Treat it like a luxury shopping experience.

Don’t go in and project any negativity or woe is me. I know this is verging on the pseudospiritual but people pick up on that stuff.

Go in with the mentality that you’re on the list, it’s a matter of time and you’re going in to check on ‘your watch’.

I’ve done this weird process a few times and it’s worked - granted with some prior purchase of lesser non-crown models.

I weirdly treat the guy who I know there as a friend. I sent him a meme once. Weird world.
Surely this is parody?
This method has got me 4 watches in the last year.Maybe not the most desirable ones,but still I am happy.
36mm lady’s op with pink face non date
2x 41 mm men’s blue faced ops dates
White face explorer 2

Octoposse

2,164 posts

186 months

Sunday 26th March 2023
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CharlesdeGaulle said:
Your story is quite moving in many ways, but I'm left wondering why you want it? What's in it for you? The whole thing sounds pretty grim, so fk them off and buy a watch you like from people you like.

It's really not difficult, and you don't have to jump those hurdles if you don't want to.
Absolutely - except it’s back to step one, after having spent a couple of years of deciding what I wanted, and then not being able to get it. Absolutely not going to pay over RRP as that’s putting money in the pockets of people I don’t like.

Also a strange experience as I’m normally pretty clinical and rational - analysis by profession, just veering off into geostatistics as there’s potential there for improving what we do (essentially epidemiology).

Will wear my teal coloured Citizen diver with a suit next week. That’s the ultimate fk off to them all - and you’re right, I will feel better for it (actually I already am!).


DoubleSix

11,716 posts

177 months

Sunday 26th March 2023
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RobbieTheTruth said:
Surely this is parody?
This whole thread has become a parody!

Deep

2,067 posts

244 months

Sunday 26th March 2023
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Adam. said:
Crikey - I just googled rainbow Daytona hurl
If you find that emetic then google Rolex Eye of the Tiger!

They're 'uber hot' because they cost circa £80k and at the peak of the market could be sold for £250k++

As disgusting as the aesthetics might be they genuinely are rare ie literally one or two per year for the whole of the UK.

I will admit though.....after my initial repulsion I started to quite like the Rainbow Daytona smokin

Deep

2,067 posts

244 months

Sunday 26th March 2023
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See you all in the morning to discuss the new releases! There's talk of an all new Daytona, GMT increased case size and all sorts.
In reality we'll probably just see some new dial colours lol.


Wheelspinning

1,214 posts

31 months

Sunday 26th March 2023
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Octoposse said:
Absolutely - except it’s back to step one, after having spent a couple of years of deciding what I wanted, and then not being able to get it. Absolutely not going to pay over RRP as that’s putting money in the pockets of people I don’t like.

Also a strange experience as I’m normally pretty clinical and rational - analysis by profession, just veering off into geostatistics as there’s potential there for improving what we do (essentially epidemiology).

Will wear my teal coloured Citizen diver with a suit next week. That’s the ultimate fk off to them all - and you’re right, I will feel better for it (actually I already am!).
Not necessarily the case regards the new AD.

As previously mentioned, phone up, make an appointment, go in, try on the display watches over a cuppy and make a new pal. The booked appointment hour is time allocated to you so your not just popping in.

Tell them your previous experience and register interest in your 3 watches.

Then as I suggested, pop by once a month or so just to keep familiar.

When I did just that, on the first visit we made an appointment to buy my wife a nice ring for her birthday and then register interest in watches; told them it was my eldest sons 21st and he wanted a Datejust.

With that the manager then appeared with a 41mm Wimbledon and said it had been declined by the individual they had ordered it in for and would I like it for my son; turned into an expensive day but since then we pop by regular.

I know the manager and assistant managers partners names, their kids names and vice versa. Its not a feigned thing; I am genuinely interested in them as aquantices now.

As I posted before, if that irks some posters, fair enough, I'm not really interested in their thoughts.

I do fully understand your frustration, but try somewhere else, give my suggestions a go and hopefully the watch you desire shall appear.

There are a few posters on here that also seem to get offered watches frequently, and my guess is they have a similar view / experience to myself.

okgo

38,072 posts

199 months

Sunday 26th March 2023
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RobbieTheTruth said:
Surely this is parody?
It’s not quite yank level Reddit AD stuff. But it’s rapidly getting there. Absolutely pathetic.

TWW

80 posts

120 months

Monday 27th March 2023
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okgo said:
RobbieTheTruth said:
Surely this is parody?
It’s not quite yank level Reddit AD stuff. But it’s rapidly getting there. Absolutely pathetic.
It's always baffled me that people would seek out a thread they claimed to be disinterested in and then berate people for being on it.

The reply wasn't a parody - it was a polite response to someone who was feeling a bit down about the whole process.

I assume you're into cars if you're on this site? So you appreciate that people have a deep appreciation for material items. Often, the harder they are to get, the more people appreciate them.

It's a big birthday for this chap and he's looking to mark it with a very cool watch. He's disillusioned with how difficult it is to buy one, I've offered him advice.

Don't know how an interaction like this has riled you up so much but guessing there's something else you're angry about. Sorry if we've upset you

okgo

38,072 posts

199 months

Monday 27th March 2023
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I was already in the thread, what with having bought a couple in recent years/weeks in the case of my GMT. At no point has any of the sycophants handbook posted here ever been required, obviously I wouldn’t do it anyway because it’s mental. Buying stuff makes you a better customer whether it’s Tesco or Rolex, that should come as no surprise, but to think they’re assessing your ‘story’ like some kind of public vote by text Itv talent show is hilarious to me.

Shops entertaining this kind of crap should be shunned - Pragnell in Mayfair is the only one I’ve gone in (the sum total of about 90 minutes for 3 purchases) and the staff there I’m sure could give two hoots about my ‘story’, neither do I care for theirs, it’s just a shop, I can’t imagine they’d appreciate me wandering in for chit chat every few weeks either.

tldr - go to another shop.