Has the Rolex bubble finally burst? Perhaps it has

Has the Rolex bubble finally burst? Perhaps it has

Author
Discussion

GrizzlyBear

1,072 posts

135 months

Sunday 6th December 2020
quotequote all
traffman said:
Remember those days? When people used to actually buy Rolex watches to wear everyday like an actual watch, rather than treating them as financial investment portfolios.
Whilst I agree, that could equally be applied too:
  1. The housing market, (that younger generations have been priced out of by the vested interest of older people who already owned and bought cheaper).
  2. Classic cars that are now cost a fortune (many of which would have just been a banger in more sane times).
  3. Licence plates (so when you accidentally cut across someone it makes it easier for them to remember your car...).
  4. Watches (your example), when a £10 casio will keep better time, so it is just pure "bling" on your wrist...
  5. Gold (Shinny, does nothing, doesn't grow, mostly used for jewellery...). if society does fall apart you will hand it over to the first tough person with a £2 knife who allows you to live a bit longer!
  6. Shares when money is so cheap and people are effectively forced into buying to maintain value of their earnings, what is the real value when the flood stops?
A lot of these have increases in cost (not value) with out any increase in added value, so purely speculative... Welcome to bitcoin world...

In fact of all the above watches are probably one of the least damaging thing to use as a speculative asset, as having bling on your wrist doesn't really come into Maslow's hierarchy of needs, do you agree?

Basically anything other than cash has become a speculative bet on the market; as the politicians have decided they want to debt up countries rather than deal with the consequences of their/their predecessors poor decisions. Oh well, there is always beer smile

anonymous-user

54 months

Sunday 6th December 2020
quotequote all
birdcage said:

The metaphor is apt. Life is one big pecking order and thats just the way it is, always has been and always will be.

Plus they are, whether people like it or not the most desirable watch brand on the planet, for bad reasons and for very good reasons.
Are you the Audi advert guy?

https://www.youtube.com/watch?v=pIQ-283wKgg

richthebike

1,733 posts

137 months

Monday 7th December 2020
quotequote all
I have, for the duration of this thread, defended WoS because I've had a great experience dealing with them for Rolex (and hopefully soon Omega).

I have asked the chap I talk to in the store I use to source me an Aquanaut some time in the next few years. Will report back.

I think this may put the perceived Rolex shenanigans into some context!

Harry Flashman

19,363 posts

242 months

Monday 7th December 2020
quotequote all
[quote=richthebike

I have asked the chap I talk to in the store I use to source me an Aquanaut some time in the next few years. Will report back.

I think this may put the perceived Rolex shenanigans into some context!
[/quote]

Glad to hear it. I hear that your firstborn is enjoying his new home after you gave him to the salesman for an early Christmas present? Good show.

richthebike

1,733 posts

137 months

Monday 7th December 2020
quotequote all
Harry Flashman said:
Glad to hear it. I hear that your firstborn is enjoying his new home after you gave him to the salesman for an early Christmas present? Good show.
Thats sort of the opposite of my point though. I've not engaged in any BS and have had the Rolex I've wanted by asking. Let's see if the same applies for a 5164a.

I'm pretty patient.

ddom

6,657 posts

48 months

Monday 7th December 2020
quotequote all
Harry Flashman said:
It is people like this advocating the brand that have always prevented me from wearing one, despite quite liking the watches.

I just don't want anyone to think that I could be this sort of weapon. Embarrassing.
You’ve summed it up for me completely.

CharlesdeGaulle

26,270 posts

180 months

Monday 7th December 2020
quotequote all
SpeckledJim said:
TarpaTow said:
birdcage said:
Jesus what clickbait......Do Rolex care. No. Would the shop care. No. Should he care. No

Long standing customers looked after well shocker.

I've been visiting the same expensive restaurant for years. I've spent tens of thousands of pounds there.

If someone could get an 8pm table and they just happened to walk past my 8pm table which is empty as I haven't arrived yet haven't never been before and said 'could I please have that table it looks lovely' the restaurant would say no and they would be led to sit far far away from the supermodels and captains of industry.

I would arrive and get my usual table.

Do I want some charlie who phones a watch dealer to get my very limited edition watch he could sell for double just based on some terrible phone call to get my watch when I have spent possibly hundreds of thousands at the AD over the years. No I don't

The metaphor is apt. Life is one big pecking order and thats just the way it is, always has been and always will be.

Plus they are, whether people like it or not the most desirable watch brand on the planet, for bad reasons and for very good reasons
Cool, you've obvs been mega successful and there aren't many people that get as far up the ladder as you, respect. I meet a few in my line of business but they can't all get 8pm tables.

Congratulations.
TarpaTow (Finding Financial Solutions, [FFS])
This is yet another string to your bow. Not just any old knobhead can come across so badly on the internet that TarpaTow deigns to take the piss out of you.

Fair play to you. A good day in the world of excelling at whatever it is you're doing.
Like many here, I live for the day that TarpaTow takes the piss out of me. Sadly I don't have a BMW (or a Rolex) to prove my worthiness, but I do quite often dine at 8.

ddom

6,657 posts

48 months

Monday 7th December 2020
quotequote all
birdcage said:
Guys, I was careful to use the word metaphor.

I’m entirely right in how the brand is perceived by many and sold by many but it was meant to be playful rather than literal.

That said, I’ve forgotten who I had lunch with earlier, and even more importantly, where.
You’re so important. rofl

Talk about self absorbed.

gregs656

10,887 posts

181 months

Monday 7th December 2020
quotequote all
richthebike said:
I have, for the duration of this thread, defended WoS because I've had a great experience dealing with them for Rolex (and hopefully soon Omega).

I have asked the chap I talk to in the store I use to source me an Aquanaut some time in the next few years. Will report back.

I think this may put the perceived Rolex shenanigans into some context!
Interesting use of the word perceived, are you suggesting people who have experienced Rolex AD shenanigans are lying?

anonymous-user

54 months

Monday 7th December 2020
quotequote all
I’ve just read all 100 wonderful pages, and winced once or twice (albeit part of the fun).

Question.

There is an (in)famous “car dealer, ask me anything” thread elsewhere in this parish. Are there really, genuinely, no sales staff in an AD who are egotistical enough to do an AMA? Surely there has to be a dealer or sales rep on PH somewhere!

richthebike

1,733 posts

137 months

Monday 7th December 2020
quotequote all
gregs656 said:
richthebike said:
I have, for the duration of this thread, defended WoS because I've had a great experience dealing with them for Rolex (and hopefully soon Omega).

I have asked the chap I talk to in the store I use to source me an Aquanaut some time in the next few years. Will report back.

I think this may put the perceived Rolex shenanigans into some context!
Interesting use of the word perceived, are you suggesting people who have experienced Rolex AD shenanigans are lying?
I used the word as per its definition

gregs656

10,887 posts

181 months

Monday 7th December 2020
quotequote all
richthebike said:
I used the word as per its definition
Right - 'interpret something in a particular way'

Which means that there are other ways, which suggests to me that you think what people 'perceive' to be shenanigans are not in fact shenanigans - so they're lying.

You have posted a handful of times recently suggesting people's experiences with Rolex ADs can't be correct as they differ from you own, and this is just another example of that.

richthebike

1,733 posts

137 months

Monday 7th December 2020
quotequote all
I've posted a number of times stating my own experience. When I suggested that I'd like others to give hard evidence of dodgy stuff and somebody posted that it was part of their business model I think you'll find I accepted it as fact.

On the other thread today I was pretty clear that I believe the people who say they've seen bad practice.

I meant perceived as observed - the primary definition above.

I think my post where I used the word was pretty balanced e.g. even the person who always says they've had great service knows they won't get a 5164a.

Sorry if thats not been clear enough.

philcray

846 posts

203 months

Tuesday 8th December 2020
quotequote all
Given my impeccable track record of buying at the top & selling at the bottom, I can confirm that this topic is now over as the Rolex bubble has finally burst.....

I have taken the plunge on a 2011 OP 34mm 177200 in steel with the white face and 3,6,9 numerals. Buying as a present and the exact model sought, with box & papers, man maths stepped in to do the rest. Bought at a local jewellers (Banks Lyons in Lancaster), paid £3,500 so at least a bit cheaper than a brand new one.....



Edited by philcray on Tuesday 8th December 12:42

GrizzlyBear

1,072 posts

135 months

Tuesday 8th December 2020
quotequote all
philcray said:
Given my impeccable track record of buying at the top & selling at the bottom, I can confirm that this topic is now over as the Rolex bubble has finally burst.....

I have taken the plunge on a 2011 OP 34mm 177200 in steel with the white face and 3,6,9 numerals. Buying as a present and the exact model sought, with box & papers, man maths stepped in to do the rest. Bought at a local jewellers (Banks Lyons in Lancaster), paid £3,500 so at least a bit cheaper than a brand new one.....

Edited by philcray on Tuesday 8th December 12:42
If the person you are buying for likes it, what does it matter if it doesn't go up in value?

If it is just a speculative investment on their behalf, that is the risk you take.

If they get enjoyment other than the money they may gain/lose. The enjoyment you/they get is it's value smile

The question you have to ask is if you gave them a wedge of £20 notes, would they have enjoyed that more? (I know £3.5K is not that much of a wedge when seen all together)

Nano2nd

3,426 posts

256 months

Wednesday 9th December 2020
quotequote all
Lord Marylebone said:
This is exactly what irritates people.

Seeing grey dealers showing off literally handfuls of unworn, unwrapped, 41mm Subs within 2 days of them being released is a slap in the face for buyers who actually want to buy a watch to wear.

Remember those days? When people used to actually buy Rolex watches to wear everyday like an actual watch, rather than treating them as financial investment portfolios.
agreed, I bought a Sub in 2018 and have worn it everyday since then, prior to that I bought a Planet Ocean in 2016 and wore that everyday till I bought the sub lol

if I could get a Daytona at retail price I'd kick the Sub into a drawer and wear the Daytona everyday frown

alistair1234

1,131 posts

146 months

Wednesday 9th December 2020
quotequote all
My GF and I went in to our local AD at the weekend to talk about buying a Rolex each. I want a submariner date in black, she wanted to try a few on. She settled on a 34mm date (I think that's the name), in a dark blue colour.

We were told it would almost be guaranteed that hers would come in first, but if we went ahead that would add to our purchase history and help with the Sub.

I don't think hers is a particularly sought after model, but I may be mistaken.

We ideally want them at the same time, they will kept for life and I think the dealer could see we weren't going to flip them.

When we get the call to say that hers has come in, if I were to say we would only proceed if we could get both at the same time, would I be laughed at or is there any kind of chance that the dealer would oblige due to hers being less in demand?


paulqv

3,124 posts

195 months

Wednesday 9th December 2020
quotequote all
alistair1234 said:
My GF and I went in to our local AD at the weekend to talk about buying a Rolex each. I want a submariner date in black, she wanted to try a few on. She settled on a 34mm date (I think that's the name), in a dark blue colour.

We were told it would almost be guaranteed that hers would come in first, but if we went ahead that would add to our purchase history and help with the Sub.

I don't think hers is a particularly sought after model, but I may be mistaken.

We ideally want them at the same time, they will kept for life and I think the dealer could see we weren't going to flip them.

When we get the call to say that hers has come in, if I were to say we would only proceed if we could get both at the same time, would I be laughed at or is there any kind of chance that the dealer would oblige due to hers being less in demand?
We did something similar and got the data just first and then a call a few weeks later for the sub. At least they know you are serious. I think th issue is if there is demand then they may not hold back one watch whilst you may not commit to both. Our view was either trust the dealer to come good or not and they did. That was the Glasgow shop

alistair1234

1,131 posts

146 months

Thursday 18th February 2021
quotequote all
This thread has gone very quiet since I commented.

Not heard about either watch yet, the Sub not so surprising, but maybe thought I would have heard about the date by now.

I have been in contact with the dealer a couple of times since as they are dealing with the repair of my Oris Diver 65, but every time I call I feel like a fool even making a joke comment about getting a Sub.

So frustrating, but I've tried other watches and there's nothing else I want.

anonymous-user

54 months

Thursday 18th February 2021
quotequote all
alistair1234 said:
This thread has gone very quiet since I commented.

Not heard about either watch yet, the Sub not so surprising, but maybe thought I would have heard about the date by now.

I have been in contact with the dealer a couple of times since as they are dealing with the repair of my Oris Diver 65, but every time I call I feel like a fool even making a joke comment about getting a Sub.

So frustrating, but I've tried other watches and there's nothing else I want.
Unfortunately, I think there is more of a shortage this year than last year.

I have read several articles which stated that Rolex production was shut down for a quarter of the year last year, whilst customer demand actually increased slightly. AD’s kept taking orders/requests throughout the shutdowns and demand exploded as soon as they were back open and the AD’s were pretty much cleaned out.

Many AD’s are claiming “We’ve got nothing in the cabinets. We do not know when the deliveries will be this year. The drought has never been worse” (Quote from an article on WatchPro)

The other knock on effect is that the lesser models are being snapped up at a greater rate as well.

Supply and demand may right itself over the new few months, but who knows?