Has the Rolex bubble finally burst? Perhaps it has

Has the Rolex bubble finally burst? Perhaps it has

Author
Discussion

moneymakestheworldgoaround

4,079 posts

176 months

Friday 3rd April 2020
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Maybe I’ll be able to pick up some of the watches I want for my collection now without the need to pay many ££££££ over list!

princeperch

7,936 posts

248 months

Friday 3rd April 2020
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Got an email today from watch finder with details of their referrals scheme. The long and short is you can basically get £150 discount now on most watches.

That would I imagine, essentially halve the amount of commission they make on their average sale. So they must be a bit worried about the shape of things to come.

anonymous-user

55 months

Friday 3rd April 2020
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princeperch said:
Got an email today from watch finder with details of their referrals scheme. The long and short is you can basically get £150 discount now on most watches.

That would I imagine, essentially halve the amount of commission they make on their average sale. So they must be a bit worried about the shape of things to come.
They’re not obviously dropping their prices yet though, at least on the Rolex watches I’ve looked at. Maybe other brands or models are dropping? I’ve only really looked at gmt2s

AllyM

279 posts

177 months

Friday 3rd April 2020
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Maybe WF will (re)introduce “make an offer”. That’ll be fun.

princeperch

7,936 posts

248 months

Friday 3rd April 2020
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Haha.
You'll need to kick them very hard in the nuts via the make an offer button to even get close to market price on most of their stuff.

rosetank

634 posts

51 months

Friday 3rd April 2020
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princeperch said:
Haha.
You'll need to kick them very hard in the nuts via the make an offer button to even get close to market price on most of their stuff.
Then they will suffer quite badly.

Brads67

3,199 posts

99 months

Friday 3rd April 2020
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princeperch said:
Got an email today from watch finder with details of their referrals scheme. The long and short is you can basically get £150 discount now on most watches.

That would I imagine, essentially halve the amount of commission they make on their average sale. So they must be a bit worried about the shape of things to come.
There average mark up is more likely to be 1.5-2k on a sports Rolex.

gizlaroc

17,251 posts

225 months

Friday 3rd April 2020
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They will add around 25-30% to the buy in price on sports models.

AlvinSultana

864 posts

150 months

Saturday 4th April 2020
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RDMcG said:
We have a global recession coming. I have no idea why goods like exotic cars or expensive watches have anywhere else but straight down apart from the rarest.
^^^^^^^^^^^^^^^

This.

/thread.

Economics 101.

Half the world economy is shut down, the other half is running for the hills. Cash is king.

Demand for non essential luxuries is done for at least 12 months, and slow to recover after that. (even if the virus subsides)

As per the property market death and divorce create sellers, and down goes price,




epom

11,582 posts

162 months

Saturday 4th April 2020
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Just to clarify so, is it correct to say it has burst ? smile

Voldemort

6,173 posts

279 months

Saturday 4th April 2020
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epom said:
Just to clarify so, is it correct to say it has burst ? smile
Would you pay overs on a sub right now?

anonymous-user

55 months

Saturday 4th April 2020
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epom said:
Just to clarify so, is it correct to say it has burst ? smile
Not in my view. But there’s a lot of indicators that it’s about to for certain models. Lots more than normal for sale at lower prices but not selling etc.

hyper jay

668 posts

156 months

Saturday 4th April 2020
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princeperch said:
Got an email today from watch finder with details of their referrals scheme. The long and short is you can basically get £150 discount now on most watches.

That would I imagine, essentially halve the amount of commission they make on their average sale. So they must be a bit worried about the shape of things to come.
That's intresting im in the market for a North Flag for work

Wills2

22,975 posts

176 months

Saturday 4th April 2020
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princeperch said:
Got an email today from watch finder with details of their referrals scheme. The long and short is you can basically get £150 discount now on most watches.

That would I imagine, essentially halve the amount of commission they make on their average sale. So they must be a bit worried about the shape of things to come.
I've always had a bigger discount than that on all the watches I've bought from them, I've sold them 5-6 watches as well but always on a firm sale basis never on SOR, not sure what you mean by halving commission, they operate a margin cost up model not an SOR commission model.

As an example a watch listed at £3000 will have been bought for around £1500-1750, knocking £150 off doesn't halve anything, maybe they do commission sales on the rare and silly expensive stuff that they don't like the look of but they won't be doing that for £300....





LaurasOtherHalf

21,429 posts

197 months

Saturday 4th April 2020
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El stovey said:
epom said:
Just to clarify so, is it correct to say it has burst ? smile
Not in my view. But there’s a lot of indicators that it’s about to for certain models. Lots more than normal for sale at lower prices but not selling etc.
No one will know until the ADs open back up again. In my opinion, anyone who thinks you're going to see SS Daytonas sitting in windows unsold and second hand ones below list is going to be disappointed.

Anyone who bought a ND Ceramic Sub (as my mate did about 8 weeks ago) at £7.5k is going to lose. I'll probably see a good few grand wiped off my collection but after the previous 3 years I'll still be up around £20k. My collection at present;

Datejust 36mm
Still worth more than what we paid in 1997 but probably not by that much now, Won't ever sell anyway

Sea Dweller 43mm Anniversary
Probably drop to below list price at best, perhaps £1500 under list. Won't ever sell anyway

Submariner LV mk3 Anniversary
Probably drop to £7-8k? Won't ever sell anyway

Exploer II Polar 40th Anniversary
Again, probably down to £1500 under list although I've kept it unworn with stickers etc. This was purely bought to flip when it's discontinued next year so a gamble that more than likely won't pay off.

So in real terms I've probably lost £3-4k at worst if my predictions are correct.

There is an alternative however, as long as we don't get rampant inflation (which we might) I think we'll see zero % borrowing for a good while yet to prop up the economy. If the £ stays as low as it has, all the above watches will be ridiculously cheaper for overseas buyers to get over here.

I've repeated it a few times, my mate who owns a grey dealership was selling every sports watch he could get to overseas on C24 right up to the lockdown. As I understand it, he is still dealing from home and doing a roaring trade selling watches to outside the UK.

I expect the greys to be offering under list money for watches they are still selling to over list overseas buyers for a good while yet.

My other guess, the sports model waiting list game will still continue to prop up the aspirational image, it's just an even higher proportion than before will be heading out the back door to greys selling to overseas.

Gitwhoismiserable

767 posts

124 months

Saturday 4th April 2020
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Chronext index up 2.76 % cool your jets we will be ok, going up more so I’ll be a buyer if anyone wants out of anything decent

Brads67

3,199 posts

99 months

Sunday 5th April 2020
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Laings has discount on every used Rolex on their site.

Ninjin

1,181 posts

76 months

Sunday 5th April 2020
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I've read a threw threads about this especially on the Rolexforums....

Anyone who bought a current release model (not vintage) from a grey in the past 36months is going to lose money if they decide to sell, PERIOD.

Anyone who bought a hot model at Retail price will not loose much, worst case 10% but majority will still be up. Some like a SS Daytona will always be up, maybe not at the craziness before Covid19 but up none the less.

BUT.... If someone bought a watch within their means and has no intention of selling it, then what it is worth at purchase or in the future, really has nothing to do with it.

People used to buy watches because they liked it and could afford it. With the advent of social media platforms and 'showing off', many buyers have over stretched themselves financially to buy a Rolex, albeit with the false sense of security of the value on Chrono24/Watchfinder.

Those who are able to afford a Rolex within their means are not going to be losing any sleep over their Rolex.

The world will not be the same after this Pandemic, whether socially or financially. It's the Earth hitting 'clean junk and hidden files' button. Priorities will change, finances will change. Many people will be in financial hardship during and after Covid19... This is at all levels, Poor, Working class or the Rich.


Overall, you can't buy good health, wish you all to stay safe.



hungry_hog

2,269 posts

189 months

Sunday 5th April 2020
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Brads67 said:
Laings has discount on every used Rolex on their site.
Rushes to the website...

GMT 116710BLNR "reduced" to £12,350 from £12,500. SD1665: £23,000 to £20,930...

Five ladies watches, a 36mm men's Datejust which no one on Pistonheads can wear as we're all built like the Rock obviously

I can't see much there really

jonny70

1,280 posts

159 months

Sunday 5th April 2020
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princeperch said:
Got an email today from watch finder with details of their referrals scheme. The long and short is you can basically get £150 discount now on most watches.

That would I imagine, essentially halve the amount of commission they make on their average sale. So they must be a bit worried about the shape of things to come.
Watchfinder haven’t sold watches on commission for at least 5 years - they own all their stock.

You have always been able to negotiate with watchfinder, One could always get a discount obviously a lot more on the less popular watches and zero on Rolex sports until recently. I’m sure given the current environment they will now entertain steeper discounts and offers on Rolex sports.