Has the Rolex bubble finally burst? Perhaps it has

Has the Rolex bubble finally burst? Perhaps it has

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Discussion

don logan

3,520 posts

222 months

Wednesday 27th November 2019
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Mad Scientist said:
Here’s a thought.

Maybe they sell watches to people that are polite, understanding and make a bit of an effort.

If they can sell them 10 times over, they probably prefer to deal with customers that aren’t dicks.

Same with Porsche.
I’d hope that has been my experience!

richthebike

1,733 posts

137 months

Wednesday 27th November 2019
quotequote all
Mad Scientist said:
Here’s a thought.

Maybe they sell watches to people that are polite, understanding and make a bit of an effort.

If they can sell them 10 times over, they probably prefer to deal with customers that aren’t dicks.

Same with Porsche.
I think it's a bit more complicated than that, particularly with Porsche. Where money is involved, particularly the potential to make some, then there's incentive to act.

Doesn't matter if the customer is a bit of a prat or not, because if you know they're going to trade back a GT3 at list price in 6 months to get into an RS, then you're going to sell them a GT3.... and an RS

Mariosbt

2,452 posts

66 months

Wednesday 27th November 2019
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I was looking in Banks Lyon window ( Lancaster ) and they have a ‘Hulk’ Rolex in the window & my initial thought was why on earth would anyone want that on their wrist ... bulky green almost 1980’s looking! My sincere apologies to the fans of this watch, but I just don’t get it. They also had a 2nd hand bi-metal ‘Blue’ Submariner for £12,950. I thought these were only about £10,500 new.

Tony1963

4,775 posts

162 months

Thursday 28th November 2019
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Mariosbt said:
I was looking in Banks Lyon window ( Lancaster ) and they have a ‘Hulk’ Rolex in the window & my initial thought was why on earth would anyone want that on their wrist ... bulky green almost 1980’s looking! My sincere apologies to the fans of this watch, but I just don’t get it. They also had a 2nd hand bi-metal ‘Blue’ Submariner for £12,950. I thought these were only about £10,500 new.
Everyone has their own taste in watches, and don’t judge until you’ve seen any watch on your own wrist.

Really? A used Rolex at over list? Oh my word, hold the press!

worsy

5,805 posts

175 months

Thursday 28th November 2019
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Regarding lists, colleague of mine is waiiting on a sub and been told 6 -12 month, from 18 (a few months ago). Seems to be coming down every time he visits, so maybe keeping interest up helps.

Edited to say - I find it bizarre, bought both of mine as walk ins in 08 for a sub and I think 13/14 for a ceramic GMT2.



Edited by worsy on Thursday 28th November 11:21

So

26,289 posts

222 months

Thursday 28th November 2019
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Mad Scientist said:
I got a sub in a week in August.
I caught a ferry around the same time and only waited five minutes.

okgo

38,050 posts

198 months

Thursday 28th November 2019
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I've just put my name down for a red letter Sea Dweller with a London AD. I bought another from them new earlier this year, we shall see if it helps, though I am under no illusion that a Mayfair based jeweller is going to have good customers that spend tens of thousands a year, buying one watch doesn't matter much in my head...

Bobajobbob

1,441 posts

96 months

Thursday 28th November 2019
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okgo said:
I've just put my name down for a red letter Sea Dweller with a London AD. I bought another from them new earlier this year, we shall see if it helps, though I am under no illusion that a Mayfair based jeweller is going to have good customers that spend tens of thousands a year, buying one watch doesn't matter much in my head...
Eric from CRM Jewellers who has a pretty active YouTube channel put out a video this week implying that Rolex must have increased supply on a few of the harder to find models. One being the red letter Sea Dweller and another being the David Cameron model. Not sure how much truth there is to this but you may be in luck,

So

26,289 posts

222 months

Thursday 28th November 2019
quotequote all
Bobajobbob said:
Eric from CRM Jewellers who has a pretty active YouTube channel put out a video this week implying that Rolex must have increased supply on a few of the harder to find models. One being the red letter Sea Dweller and another being the David Cameron model. Not sure how much truth there is to this but you may be in luck,
What's a David Cameron Rolex?

Bobajobbob

1,441 posts

96 months

Thursday 28th November 2019
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So said:
What's a David Cameron Rolex?
Lol it's the rarer conservative variant of the James Cameron Deep Sea.

don logan

3,520 posts

222 months

Thursday 28th November 2019
quotequote all
Bobajobbob said:
Lol it's the rarer conservative variant of the James Cameron Deep Sea.

The “Deep Blue” of course :-)

So

26,289 posts

222 months

Thursday 28th November 2019
quotequote all
Mad Scientist said:
So said:
I caught a ferry around the same time and only waited five minutes.
I caught a dose off your mum quicker than that
My mum's dead, but whatever turns you on. At least she won't have complained about your tiny penis.


whatleytom

1,303 posts

183 months

Thursday 28th November 2019
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Seems to me just a minor correction that watchfinder and the like created by ramping prices in the first place. That said I can't see why Rolex would want to relieve the supposed production shortage. Make customers jump through hoops and buy datejusts they have an abundance of. Have customers become various levels of "preferred" with their AD such that they appear to jump the waiting list.

The only fallout is those that flip, Rolex, Patek etc. appear to be seeking these folk out and blacklisting customers altogether. Remove these and you potentially get the price driving even higher if the grey market supply begins to dry up.

Edited by whatleytom on Thursday 28th November 22:17

Bobajobbob

1,441 posts

96 months

Friday 29th November 2019
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whatleytom said:
Seems to me just a minor correction that watchfinder and the like created by ramping prices in the first place. That said I can't see why Rolex would want to relieve the supposed production shortage. Make customers jump through hoops and buy datejusts they have an abundance of. Have customers become various levels of "preferred" with their AD such that they appear to jump the waiting list.

The only fallout is those that flip, Rolex, Patek etc. appear to be seeking these folk out and blacklisting customers altogether. Remove these and you potentially get the price driving even higher if the grey market supply begins to dry up.

Edited by whatleytom on Thursday 28th November 22:17
Why doesn't Rolex stop making all the old fashioned and bimetal models that nobody wants anymore to focus on the watches in demand? I just don't get the "you must buy a few cr@p watches first" argument. Why do they still make these models?

B_Tank88

126 posts

78 months

Friday 29th November 2019
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What is the hate against bimetal watches? I have a submariner bluesy and I love it. So much nicer than a boring black steel one.

Ok the price I understand but.. is that it?

Bobajobbob

1,441 posts

96 months

Friday 29th November 2019
quotequote all
B_Tank88 said:
What is the hate against bimetal watches? I have a submariner bluesy and I love it. So much nicer than a boring black steel one.

Ok the price I understand but.. is that it?
No hate, they are just less popular. I guess because they can look a bit dated these days as trends change.

So

26,289 posts

222 months

Friday 29th November 2019
quotequote all
Bobajobbob said:
B_Tank88 said:
What is the hate against bimetal watches? I have a submariner bluesy and I love it. So much nicer than a boring black steel one.

Ok the price I understand but.. is that it?
No hate, they are just less popular. I guess because they can look a bit dated these days as trends change.
I still see a lot of people wearing them, outside of "watchy" circles. They don't offend me.

Bobajobbob

1,441 posts

96 months

Friday 29th November 2019
quotequote all
So said:
I still see a lot of people wearing them, outside of "watchy" circles. They don't offend me.
Fair enough, my comment was just an observation on the watches that languish in dealers and the second hand market. I just struggle to understand why Rolex doesn't adjust production to make less of the watches that are less popular at the moment and more of the ones that are in demand.

So

26,289 posts

222 months

Friday 29th November 2019
quotequote all
Bobajobbob said:
So said:
I still see a lot of people wearing them, outside of "watchy" circles. They don't offend me.
Fair enough, my comment was just an observation on the watches that languish in dealers and the second hand market. I just struggle to understand why Rolex doesn't adjust production to make less of the watches that are less popular at the moment and more of the ones that are in demand.
Because marketing.

whatleytom

1,303 posts

183 months

Friday 29th November 2019
quotequote all
Bobajobbob said:
Why doesn't Rolex stop making all the old fashioned and bimetal models that nobody wants anymore to focus on the watches in demand? I just don't get the "you must buy a few cr@p watches first" argument. Why do they still make these models?
Why would they? They can sell one or two of something that's not particularly in demand on their way to selling you a sought after sports model which is otherwise on a 2 year wait. Keeps the sports models hard to get which is good for the brand and appeal, and also healthy for their bottom line.