What makes an expensive watch, expensive?
Discussion
Expensive brands are expensive because of advertising.
Full page adverts in national newspapers do not come cheap. Who do you think pays for all the sponsoring of sporting events .
The Rolex given to Wimbledon winners may be worth few thousand pounds, but how many hundreds of thousands will be given to the person to wear it.
I read somewhere that when Michael Jordan was in his prime, Nike paid more to him than for there entire S.E. asian work force. If it cost 5 pounds to make a pair of Nikes, Jordan would have recieved more than that just for sponsorship!
Also - if Rolex are a better brand because they make their own movements, then does that make Seiko an even better brand because they make their own oils as well - Rolex buy in their lubricating oils.
Full page adverts in national newspapers do not come cheap. Who do you think pays for all the sponsoring of sporting events .
The Rolex given to Wimbledon winners may be worth few thousand pounds, but how many hundreds of thousands will be given to the person to wear it.
I read somewhere that when Michael Jordan was in his prime, Nike paid more to him than for there entire S.E. asian work force. If it cost 5 pounds to make a pair of Nikes, Jordan would have recieved more than that just for sponsorship!
Also - if Rolex are a better brand because they make their own movements, then does that make Seiko an even better brand because they make their own oils as well - Rolex buy in their lubricating oils.
NJH said:
wigsworld said:
I don't think Omega are the brand they used to be. The quality is much better now though and certainly better than Tag Heur and Breitling.
What is your evidence for this quality assessment?Well I know a few watchmakers that worked for Omega and they said the brand went downhill in the 70's when they started buying in poor quality movements. There's nothing wrong with Breitling or tag heur but they're just a bit over priced for what they are, most watchmakers I know have said the same thing. For similar money or less I think Tudor watches are better, but that's just my opinion.
wong said:
Expensive brands are expensive because of advertising.
Full page adverts in national newspapers do not come cheap. Who do you think pays for all the sponsoring of sporting events .
The Rolex given to Wimbledon winners may be worth few thousand pounds, but how many hundreds of thousands will be given to the person to wear it.
I read somewhere that when Michael Jordan was in his prime, Nike paid more to him than for there entire S.E. asian work force. If it cost 5 pounds to make a pair of Nikes, Jordan would have recieved more than that just for sponsorship!
Also - if Rolex are a better brand because they make their own movements, then does that make Seiko an even better brand because they make their own oils as well - Rolex buy in their lubricating oils.
Rolex are well known for the quality and durabilty of their movements. In fact I would say that Rolex make the best mass produced watches in the world.Full page adverts in national newspapers do not come cheap. Who do you think pays for all the sponsoring of sporting events .
The Rolex given to Wimbledon winners may be worth few thousand pounds, but how many hundreds of thousands will be given to the person to wear it.
I read somewhere that when Michael Jordan was in his prime, Nike paid more to him than for there entire S.E. asian work force. If it cost 5 pounds to make a pair of Nikes, Jordan would have recieved more than that just for sponsorship!
Also - if Rolex are a better brand because they make their own movements, then does that make Seiko an even better brand because they make their own oils as well - Rolex buy in their lubricating oils.
wigsworld said:
NJH said:
wigsworld said:
I don't think Omega are the brand they used to be. The quality is much better now though and certainly better than Tag Heur and Breitling.
What is your evidence for this quality assessment?Well I know a few watchmakers that worked for Omega and they said the brand went downhill in the 70's when they started buying in poor quality movements. There's nothing wrong with Breitling or tag heur but they're just a bit over priced for what they are, most watchmakers I know have said the same thing. For similar money or less I think Tudor watches are better, but that's just my opinion.
I don't do brand stuff and just buy what I like and get a good feeling about. TBH its the talk about is this brand good or that brand bad that plays right into the hands of the marketing men.
As good as I am sure a Rolex is, its interesting that despite manufacturing 800,000 watches a year they haven't pulled through any economies of scale into the shop price.
wong said:
Expensive brands are expensive because of advertising.
Full page adverts in national newspapers do not come cheap. Who do you think pays for all the sponsoring of sporting events .
When did you last see an advert for Glasshutte Original, or many other high-end German watches? There are many classy watches out there, not just Rolex, and many do not spend a fortune on adverts......yet they cost a lot more. Full page adverts in national newspapers do not come cheap. Who do you think pays for all the sponsoring of sporting events .
I have both an Omega seamaster and a Casio G-shock solar power, the omega costing 20 times more. I prefer the omega, but i would say the g-shock is the "better" watch for several reasons-
It can be thrown from a 10 storey building and will remain in perfect working order
It never needs a battery/service
It keeps better time
It is water resistant to a similar level -20atm
It is not a thief- magnet
ITS 20 TIMES CHEAPER!!!
It can be thrown from a 10 storey building and will remain in perfect working order
It never needs a battery/service
It keeps better time
It is water resistant to a similar level -20atm
It is not a thief- magnet
ITS 20 TIMES CHEAPER!!!
I have both an Omega seamaster and a Casio G-shock solar power, the omega costing 20 times more. I prefer the omega, but i would say the g-shock is the "better" watch for several reasons-
It can be thrown from a 10 storey building and will remain in perfect working order
It never needs a battery/service
It keeps better time
It is water resistant to a similar level -20atm
It is not a thief- magnet
ITS 20 TIMES CHEAPER!!!
It can be thrown from a 10 storey building and will remain in perfect working order
It never needs a battery/service
It keeps better time
It is water resistant to a similar level -20atm
It is not a thief- magnet
ITS 20 TIMES CHEAPER!!!
wigsworld said:
NJH said:
wigsworld said:
I don't think Omega are the brand they used to be. The quality is much better now though and certainly better than Tag Heur and Breitling.
What is your evidence for this quality assessment?Well I know a few watchmakers that worked for Omega and they said the brand went downhill in the 70's when they started buying in poor quality movements. There's nothing wrong with Breitling or tag heur but they're just a bit over priced for what they are, most watchmakers I know have said the same thing. For similar money or less I think Tudor watches are better, but that's just my opinion.
. ETA's decision to reduce/end the supply of movements to non-Swatch should produce some interesting results, and I think will be good for the Swiss in general. Omega is moving more movement production in-house, too- they dropped the ball a bit compared to Rolex (hence allowing Rolex to be even more overpriced thanks to their brand, IMHO) but are on their way up again.The brand I lament the loss of is Longines- their vintage stuff can be excellent, and even their quartzes were innnovative. Just a badge these days.
TBH I have no idea what modifications Rolex make to an ETA movements to make a Tudor. The thing is though you can get some remarkably good VFM deals on modern Tudors, the older ones with Rolex oyster cases and Rolex signed crowns are getting expensive [I am not complaining as the one I have is my fav watch my some margin].
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