Cadbury's after Kraft
Discussion
h0b0 said:
PepsiCo Inc. (PEP) and Mondelez International Inc. (MDLZ) shareholders are wagering that salty and sweet are better together.
ETA - I work with both companies in a confidential manner but I DO NOT HAVE ANY KNOWLEDGE OF ANY PLANS OTHER THAN THOSE I SAW IN THE LINKED ARTICLE. What I have said here should not been seen as inside information.
ooohhh I had seen the Pepsi share price rise, but not gotten wind of this... interestingETA - I work with both companies in a confidential manner but I DO NOT HAVE ANY KNOWLEDGE OF ANY PLANS OTHER THAN THOSE I SAW IN THE LINKED ARTICLE. What I have said here should not been seen as inside information.
Edited by h0b0 on Friday 26th April 16:26
Wadeski said:
I still want to see proof of this, until then I'm chalking it up as psychosomatic.
Why would you spend all that money (billions!) on a company to immediately risk its core business? Unless that core business was f*cked, which I dont think Cadbury's chocolate business was/is?
Often people buy a brand regardless of the product.Why would you spend all that money (billions!) on a company to immediately risk its core business? Unless that core business was f*cked, which I dont think Cadbury's chocolate business was/is?
They tried the palm oil thing in NZ because they thought they could get away with it, cost savings would our do lost sales. Didnt work.
At the same time they dropped the bar size from 250g to 200g.
Now they have fantastic new bars with 20% more chocolate at 220g and are advertising it like mad... :/
heads.It's the same for any company flogging FMCGs. You have to get your head round the fact that it's all about the marketing and really nothing to do with the product, let alone the heritage etc. Red Bull is an extreme example of this and if you're of a cynical persuasion, so is Ferrari - Making pretty cars to sell massively expensive licencing deals to purveyors of just about everything from keychains to amusement parks.
The supermarket regulars are all the same though - Nestlé, Kellogg's, Cadbury. They are all flogging a brand, nothing more.
I am fortunate to have seen Cadbury inside-out some years ago, before the Kraft acquisition. I worked alongside all sorts of people from facilities teams, production line staff right up to CxO level for Cadbury in the UK and for CSAB (Cadbury Schweppes Americas Beverages - now Dr Pepper Snapple Group) in the USA. This said, I still get upset that a British institution has been / is in the process of being ruined / assimilated / genericised.
Cadbury of course did it to others though - Neilsen in Canada has a fantastic heritage which became obscured under Cadbury rule and is now virtually obliterated by Kraft.
As for good chocolate and bad chocolate, well, the only good chocolate is the proper hand-made boutique stuff. All this guff about Swiss and Belgian chocolate being the best is smoke and mirrors (aka: Marketing). It's the same mass-produced crap that everyone else turns out, just to a different recipe. Try some proper hand-made chocolate from one of the few specialists in the UK, the US or anywhere and it's as good as anything that came out of Switzerland or Belgium.
The supermarket regulars are all the same though - Nestlé, Kellogg's, Cadbury. They are all flogging a brand, nothing more.
I am fortunate to have seen Cadbury inside-out some years ago, before the Kraft acquisition. I worked alongside all sorts of people from facilities teams, production line staff right up to CxO level for Cadbury in the UK and for CSAB (Cadbury Schweppes Americas Beverages - now Dr Pepper Snapple Group) in the USA. This said, I still get upset that a British institution has been / is in the process of being ruined / assimilated / genericised.
Cadbury of course did it to others though - Neilsen in Canada has a fantastic heritage which became obscured under Cadbury rule and is now virtually obliterated by Kraft.
As for good chocolate and bad chocolate, well, the only good chocolate is the proper hand-made boutique stuff. All this guff about Swiss and Belgian chocolate being the best is smoke and mirrors (aka: Marketing). It's the same mass-produced crap that everyone else turns out, just to a different recipe. Try some proper hand-made chocolate from one of the few specialists in the UK, the US or anywhere and it's as good as anything that came out of Switzerland or Belgium.
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