Five Guys is coming to London!

Five Guys is coming to London!

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craigjm

Original Poster:

17,982 posts

201 months

Monday 1st July 2019
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I can’t believe this thread is still going 6 years after I created it hehe

DanL

6,231 posts

266 months

Monday 1st July 2019
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craigjm said:
I can’t believe this thread is still going 6 years after I created it hehe
So, we have you to blame! biggrin

Five guys - fine, even nice in my limited experience (Reading). Bot totally overpriced for what you get unless you like to load the burger up with everything.

craigjm

Original Poster:

17,982 posts

201 months

Monday 1st July 2019
quotequote all
DanL said:
craigjm said:
I can’t believe this thread is still going 6 years after I created it hehe
So, we have you to blame! biggrin

Five guys - fine, even nice in my limited experience (Reading). Bot totally overpriced for what you get unless you like to load the burger up with everything.
Haha to be fair when they were opening the first one in Leicester Square there was quite a hype hehe

Jobbo

12,974 posts

265 months

Tuesday 2nd July 2019
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Five Guys' UK numbers to Dec 2018 submitted yesterday: turnover up from £122m to £149m, pre-tax loss up from £3.1m from £3.9m and costs of finance up from £8.1m to £9.7m. Surely they need to start making a profit at some point?

p1stonhead

25,595 posts

168 months

Tuesday 2nd July 2019
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Jobbo said:
Five Guys' UK numbers to Dec 2018 submitted yesterday: turnover up from £122m to £149m, pre-tax loss up from £3.1m from £3.9m and costs of finance up from £8.1m to £9.7m. Surely they need to start making a profit at some point?
I don’t understand how a burger place charging what they do can’t make a profit.

Burwood

18,709 posts

247 months

Tuesday 2nd July 2019
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Jobbo said:
Five Guys' UK numbers to Dec 2018 submitted yesterday: turnover up from £122m to £149m, pre-tax loss up from £3.1m from £3.9m and costs of finance up from £8.1m to £9.7m. Surely they need to start making a profit at some point?
Crazy isn't it. Although the main operating entity lost 20M last year Dec 17. 160M investment. Don't forget though plenty of smoke and mirrors. It's owned by the owners of 5G in the US so plenty of 'royalties' will be paid. Still doesn't look like it's in the Black yet.

Driver101

14,376 posts

122 months

Tuesday 2nd July 2019
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anonymous said:
[redacted]
The Five Guys I know all had big demand when they open. They do all lose their customers when the newness dies off.

Burwood

18,709 posts

247 months

Tuesday 2nd July 2019
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Driver101 said:
anonymous said:
[redacted]
The Five Guys I know all had big demand when they open. They do all lose their customers when the newness dies off.
On that. Anyone know 'The Big easy' in Canary Wharf. It's a mega bar/restaurant and hugely popular. Turn Over is in the region of £20M and it's packed. They can't serve any more F&B. It makes a loss too. You look at businesses like that and go wow what a cash machine, then look at the costs and get light headed.50 staff 14 hours a day aint cheap. CW rents will be sky high. Rates!

matrignano

4,396 posts

211 months

Tuesday 2nd July 2019
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Burwood said:
Crazy isn't it. Although the main operating entity lost 20M last year Dec 17. 160M investment. Don't forget though plenty of smoke and mirrors. It's owned by the owners of 5G in the US so plenty of 'royalties' will be paid. Still doesn't look like it's in the Black yet.
Yep, similar to the model used by the big US Tech companies.
UK entities pay huge royalty/IP fees to a Luxembourg, Irish or Dutch subsidiary. UK entity records a loss and pays no VAT.

untakenname

4,970 posts

193 months

Saturday 2nd November 2019
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Had a five guys for the first time today in Bromley.
Don't really understand the hype behind it, far prefer BGK or Byron.

Meal for two came to over £40 (2x burger 2x fries and drink), the ambiance wasn't too great either with the music up slightly too loud to converse without shouting.

There were around a dozen staff behind the counter and around the same number of customers which at 7pm on a Saturday just after pay day doesn't bode well.

okgo

38,155 posts

199 months

Sunday 3rd November 2019
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There was no hype. Its a stty little fast food place.

Ambience? rofl - surely you didn't expect that?

The new Five Guys is Brewdog IMO, probably alright when they had a bar or two, now they're everywhere, awful places that I should imagine nobody will go to in the not too distant.

Driver101

14,376 posts

122 months

Sunday 3rd November 2019
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okgo said:
There was no hype. Its a stty little fast food place.

Ambience? rofl - surely you didn't expect that?

The new Five Guys is Brewdog IMO, probably alright when they had a bar or two, now they're everywhere, awful places that I should imagine nobody will go to in the not too distant.
How exactly is Brewdog comparable to Five Guys?

People have been predicting since the start of craft beer in the UK is was a passing fad. It's just getting bigger and bigger.

Brewdog get a lot of stuff wrong, but they do get a lot of things right too. They do face a lot of unfair negative hatred for some reason. I guess being successful brings that on.

Edited by Driver101 on Sunday 3rd November 21:34

okgo

38,155 posts

199 months

Monday 4th November 2019
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Driver101 said:
How exactly is Brewdog comparable to Five Guys?

People have been predicting since the start of craft beer in the UK is was a passing fad. It's just getting bigger and bigger.

Brewdog get a lot of stuff wrong, but they do get a lot of things right too. They do face a lot of unfair negative hatred for some reason. I guess being successful brings that on.

Edited by Driver101 on Sunday 3rd November 21:34
Started off as something interesting and new for the market, probably would have been really good if it remained at just being one or two branches in London (or scotland and London for BD) but they're everywhere now, rolled out to the provinces and it will likely be on a slow decline until they start closing them in due course. There's not many things less cool than Brewdog these days IMO.

p1stonhead

25,595 posts

168 months

Monday 4th November 2019
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okgo said:
Driver101 said:
How exactly is Brewdog comparable to Five Guys?

People have been predicting since the start of craft beer in the UK is was a passing fad. It's just getting bigger and bigger.

Brewdog get a lot of stuff wrong, but they do get a lot of things right too. They do face a lot of unfair negative hatred for some reason. I guess being successful brings that on.

Edited by Driver101 on Sunday 3rd November 21:34
Started off as something interesting and new for the market, probably would have been really good if it remained at just being one or two branches in London (or scotland and London for BD) but they're everywhere now, rolled out to the provinces and it will likely be on a slow decline until they start closing them in due course. There's not many things less cool than Brewdog these days IMO.
How can a brand of beer be ‘cool’ or not? And you actually care that it is or not?

If you like it, drink it. If you don’t, don’t!

What kind of people do you hang out with where ‘Brewdog just isn’t cool any more’ can be said out loud? laugh

Bizarre.

okgo

38,155 posts

199 months

Monday 4th November 2019
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p1stonhead said:
How can a brand of beer be ‘cool’ or not? And you actually care that it is or not?

If you like it, drink it. If you don’t, don’t!

What kind of people do you hang out with where ‘Brewdog just isn’t cool any more’ can be said out loud? laugh

Bizarre.
I am talking about their physical outlets. Not the beer, which is identikit stuff like all the rest of the craft stuff that exists in colourful cans.

Because they're opening bars left right and center, all based on their brand, if their brand isn't strong, which I think it's quickly losing by over-expanding and just becoming the face of any medium sized town (like Five Guys), the pubs won't be busy. Which I can already see happening whenever I walk past the one near me.



Driver101

14,376 posts

122 months

Monday 4th November 2019
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okgo said:
Started off as something interesting and new for the market, probably would have been really good if it remained at just being one or two branches in London (or scotland and London for BD) but they're everywhere now, rolled out to the provinces and it will likely be on a slow decline until they start closing them in due course. There's not many things less cool than Brewdog these days IMO.
They've got something like 50-60 bars in the UK. It's not massive numbers. How does having a few bars stop something from being interesting? It's hardly as if they are on every street corner.

Seems a bit odd to expect a company to be a couple in NE Scotland and London with nothing inbetween.

What business doesn't try to cash in on their success? They were never going to stay a small company in the North East of Scotland.

Their popularity is getting bigger and bigger. They've put a couple of bars in the wrong locations, but overall the business is still growing very fast.

If Brewdog don't fill the market the hole will be filled by the likes of Beavertown who are now 49% owned by Heineken(It will likely end 100%) who are pushing Beavertown hard.

I don't understand why so many people are desperate to attack Brewdog. For example last month they had a monthly special "hybrid" burger. Basically it was just a burger with 50% meat and 50% meat substitute from beyond meat. I've genuinely never read so much anger over food ever. Most of the hate was from people who had to stress lots of irrelevant nonsense on top of slating the burger they were never going to go near Brewdog to try.

They make some really good beer. They also make some terrible beer that some people still like. Some of their growing spirit range are good too. They also help promote other breweries too.

I personally really like their bars. There is always a good atmosphere and never any issues. The stereotypes about the clientele is often very wrong.

I like the fact they also pay their staff a decent wage and benefits.

The people that keep predicting their demise are totally off the ball. They are only going to get bigger and bigger.

What's uncool about Brewdog?




Edited by Driver101 on Monday 4th November 11:24

Driver101

14,376 posts

122 months

Monday 4th November 2019
quotequote all
okgo said:
I am talking about their physical outlets. Not the beer, which is identikit stuff like all the rest of the craft stuff that exists in colourful cans.

Because they're opening bars left right and center, all based on their brand, if their brand isn't strong, which I think it's quickly losing by over-expanding and just becoming the face of any medium sized town (like Five Guys), the pubs won't be busy. Which I can already see happening whenever I walk past the one near me.
What's the one near you?

Their brand is strong and valued very highly.

As above 50 odd bars mostly in cities is hardly in every medium sized town.

Locations of bars are often picked on the basis of how many shareholders are in that area.

Edited by Driver101 on Monday 4th November 11:26

untakenname

4,970 posts

193 months

Monday 4th November 2019
quotequote all
okgo said:
There was no hype. Its a stty little fast food place.
I now that now but guess I was expecting something more than the lacklustre offering that I experienced.
I remember the queues when they first opened a few years back in London and also the fact it's generated a 25 page thread on here shows there was quite a bit of hype even if it was undeserved.

Driver101 said:
What's uncool about Brewdog?
The fact that off tap they only seem to come in childlike 330ml sizes which I just don't find satisfying.

Driver101

14,376 posts

122 months

Monday 4th November 2019
quotequote all
untakenname said:
okgo said:
There was no hype. Its a stty little fast food place.
I now that now but guess I was expecting something more than the lacklustre offering that I experienced.
I remember the queues when they first opened a few years back in London and also the fact it's generated a 25 page thread on here shows there was quite a bit of hype even if it was undeserved.

Driver101 said:
What's uncool about Brewdog?
The fact that off tap they only seem to come in childlike 330ml sizes which I just don't find satisfying.
Uncool as you serve beer in 330ml sizes? laugh I can't say I've even considered 330ml servings childlike before.

It's not true anyway. Even in the supermarkets you get 330ml, 440ml, 500ml and 660ml from Brewdog.

More breweries are moving to 440ml cans, but a lot of drinkers are against this. Some of the big imperial stouts and sour beers especially are a bit too much in large servings.

untakenname

4,970 posts

193 months

Monday 4th November 2019
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The 330ml form factor in the hand reminds me of softdrinks and is off putting, I've only ever seen the smaller size stocked in my local Sainsburys.