Why have supermarkets pulled Strawberry Ice Cream?
Discussion
You simply can't buy it anymore.
I used to default to Waitrose, buying their Strawberry ice Cream, wonderful stuff and well reviewed for a decent price. Now they have stopped making it. The other supermarkets don't offer any either, the only whiff of a Stawberry flavour is that in the cheap neopolitan tubs.
The alternative tubs of "Strawberries and Cream" is not at all what it should be, I don't want Mr Whippy and Jam.
The only candidate I have found is Carte Dor Strawberry flavour, but, it's hugely expensive for a small tub, and it's not as good as the old Waitrose one.
Why does nobody provide this most basic good any more? Brexit?
I used to default to Waitrose, buying their Strawberry ice Cream, wonderful stuff and well reviewed for a decent price. Now they have stopped making it. The other supermarkets don't offer any either, the only whiff of a Stawberry flavour is that in the cheap neopolitan tubs.
The alternative tubs of "Strawberries and Cream" is not at all what it should be, I don't want Mr Whippy and Jam.
The only candidate I have found is Carte Dor Strawberry flavour, but, it's hugely expensive for a small tub, and it's not as good as the old Waitrose one.
Why does nobody provide this most basic good any more? Brexit?
Perhaps more useful than my previous reply; it'll be a simple 80:20 rule in supermarket listings.
The number of grocery products stocked by the big four supermarkets has been typically 35-40k but over the last few years they've lost market share to the discounters who typically stock c. 2.5k lines.
They have all looked at what they can cull from ranges to make shopping missions easier and drive economies of scale from suppliers who retain listings. In most categories, the top three or four variants account for the vast majority of sales so supermarkets are de-listing the tail ends of their ranges and using the space to put out more facings of better-selling SKUs, introducing NPD or converting into areas to add value to the shopper experience as they can't compete against the discounters purely on price (and won't sacrifice margin to do so).
Top four grocers tend to operate on c. 40% gross margins whereas the discounters will work off half of that but make savings further down the P&L through reduced staff costs (hence those big barcodes to make products scan faster, big queues at checkouts, mixed cases of product decanted straight onto fixtures etc.).
The number of grocery products stocked by the big four supermarkets has been typically 35-40k but over the last few years they've lost market share to the discounters who typically stock c. 2.5k lines.
They have all looked at what they can cull from ranges to make shopping missions easier and drive economies of scale from suppliers who retain listings. In most categories, the top three or four variants account for the vast majority of sales so supermarkets are de-listing the tail ends of their ranges and using the space to put out more facings of better-selling SKUs, introducing NPD or converting into areas to add value to the shopper experience as they can't compete against the discounters purely on price (and won't sacrifice margin to do so).
Top four grocers tend to operate on c. 40% gross margins whereas the discounters will work off half of that but make savings further down the P&L through reduced staff costs (hence those big barcodes to make products scan faster, big queues at checkouts, mixed cases of product decanted straight onto fixtures etc.).
http://www.mackies.co.uk/ice-cream/classic-flavour...
Doesn't Lidl sell Mackies?
ETA: it seems a lot of supermarkets sell it
http://www.mackies.co.uk/where-to-buy-article/wher...
Doesn't Lidl sell Mackies?
ETA: it seems a lot of supermarkets sell it
http://www.mackies.co.uk/where-to-buy-article/wher...
Edited by Riley Blue on Tuesday 20th June 17:56
Carte D'Or is not ice cream. It's some kind of rubbery texture and tastes vaguely like ice cream but that's about as close as it gets.
Waitrose do Haagen Dazs Strawberries and Cream in a big tub which is pretty nice and actually has bits of strawberries in it. You sometimes see it in Sainsburys if there's a promo on but I haven't seen it for a while - they stock the Strawberry Cheesecake ice cream instead which is nice but no strawberries in it.
Waitrose do Haagen Dazs Strawberries and Cream in a big tub which is pretty nice and actually has bits of strawberries in it. You sometimes see it in Sainsburys if there's a promo on but I haven't seen it for a while - they stock the Strawberry Cheesecake ice cream instead which is nice but no strawberries in it.
Dizeee said:
You simply can't buy it anymore.
I used to default to Waitrose, buying their Strawberry ice Cream, wonderful stuff and well reviewed for a decent price. Now they have stopped making it. The other supermarkets don't offer any either.
Why does nobody provide this most basic good any more? Brexit?
Simple, because no one was buying it. Products have to justify their space, if it doesn't sell, it's a waste of space and will just incur wastage somewhere in the total supply chain. I used to default to Waitrose, buying their Strawberry ice Cream, wonderful stuff and well reviewed for a decent price. Now they have stopped making it. The other supermarkets don't offer any either.
Why does nobody provide this most basic good any more? Brexit?
Whilst there's been an element of range rationalisation across the multiple retailers, if it sells, they'll keep a line in they'll simply reduction the variants they offer. Appears in this case, it has no loyalty so can be removed with little to no customer issues.
It must have been a good seller as there was nearly always only 1 or 2 tubs left in the freezer.Riley Blue said:
http://www.mackies.co.uk/ice-cream/classic-flavour...
Doesn't Lidl sell Mackies?
ETA: it seems a lot of supermarkets sell it
http://www.mackies.co.uk/where-to-buy-article/wher...
I'm not really aMackies fan bit their strawberry ice cream is something else. Doesn't Lidl sell Mackies?
ETA: it seems a lot of supermarkets sell it
http://www.mackies.co.uk/where-to-buy-article/wher...
Edited by Riley Blue on Tuesday 20th June 17:56
I used to buy Mackies for my restaurant, all the other flavours were about 12-13 quid, the strawberry was £18.
NoIP said:
Carte D'Or is not ice cream. It's some kind of rubbery texture and tastes vaguely like ice cream but that's about as close as it gets.
Indeed. Ingredients of Carte D'or Strawberry 'Ice cream'Reconstituted Skimmed Milk, Cream, Strawberry Juice from Concentrate (16%), Glucose-Fructose Syrup, Sugar, Strawberry Pieces, Whey Solids (Milk), Glucose Syrup, Skimmed Milk Powder or Concentrate, Emulsifier (Mono- and Diglycerides of Fatty Acids), Lemon Juice Concentrate, Stabilisers (Locust Bean Gum, Guar Gum, Carrageenan), Red Beetroot Juice Concentrate, Flavourings
Nommers.
It's not really the ingredients in carte D'or. There are many brands that are worse, at least Carte D'or has cream in it.
I get the impression that it's been heavily aerated before it's frozen, I imagine it's got quite a mousse like texture before it goes in the tubs. Means they can get away with less actual ingredients in each tub and gives it it's "unique" texture.
I get the impression that it's been heavily aerated before it's frozen, I imagine it's got quite a mousse like texture before it goes in the tubs. Means they can get away with less actual ingredients in each tub and gives it it's "unique" texture.
Mr Gearchange said:
NoIP said:
Carte D'Or is not ice cream. It's some kind of rubbery texture and tastes vaguely like ice cream but that's about as close as it gets.
Indeed. Ingredients of Carte D'or Strawberry 'Ice cream'Reconstituted Skimmed Milk, Cream, Strawberry Juice from Concentrate (16%), Glucose-Fructose Syrup, Sugar, Strawberry Pieces, Whey Solids (Milk), Glucose Syrup, Skimmed Milk Powder or Concentrate, Emulsifier (Mono- and Diglycerides of Fatty Acids), Lemon Juice Concentrate, Stabilisers (Locust Bean Gum, Guar Gum, Carrageenan), Red Beetroot Juice Concentrate, Flavourings
Nommers.
ZedLeg said:
It's not really the ingredients in carte D'or. There are many brands that are worse, at least Carte D'or has cream in it.
I get the impression that it's been heavily aerated before it's frozen, I imagine it's got quite a mousse like texture before it goes in the tubs. Means they can get away with less actual ingredients in each tub and gives it it's "unique" texture.
Frozen mousse is a very good description of it. Fine if you like that kind of thing I guess.I get the impression that it's been heavily aerated before it's frozen, I imagine it's got quite a mousse like texture before it goes in the tubs. Means they can get away with less actual ingredients in each tub and gives it it's "unique" texture.
Gassing Station | Food, Drink & Restaurants | Top of Page | What's New | My Stuff