Sneaky Fentimans Reformulation

Sneaky Fentimans Reformulation

Author
Discussion

Somewhatfoolish

Original Poster:

4,388 posts

187 months

Friday 24th March 2023
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Be careful ladies and gentlemen - Fentimans have reformulated (everything?) to halve the sugar and replace with steviol. With the obvious result that what were delicious flavourful drinks, the pride of the north east, are now a pointless sham. Why pay a premium for junk? You may as well buy pepsi instead... except they've reformulated that too!

Still some of the original stuff available in supermarkets if you're quick.

Lotobear

6,389 posts

129 months

Friday 24th March 2023
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Fearless will be turning in his grave

Somewhatfoolish

Original Poster:

4,388 posts

187 months

Friday 24th March 2023
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Absolutely.

Fortunately I am able to source alternative products, but losing Fentimans makes me genuinely sad. It would have been worse had I not been somewhat toughened up for this by the loss of Irn Bru. Can only hope Fentimans eventually see sense like Barr did and enable a proper version of their product to be bought.

untakenname

4,970 posts

193 months

Friday 24th March 2023
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Best way is to let them know via twitter.

Far too often companies 'improve' the recipe but most the time the only thing that improves is their bank balance temporarily till the consumer's cotton on to the taste change and stop purchasing.

Somewhatfoolish

Original Poster:

4,388 posts

187 months

Saturday 25th March 2023
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I did let them know, although in truth I let myself down a bit in the terms in which I expressed myself. I'm sure it won't be the worst though.

Spent the afternoon buying out the remaining drinkable stuff from various local supermarkets. In some that was only a couple of bottles, but in Morrisons I struck gold.


GiantCardboardPlato

4,238 posts

22 months

Saturday 25th March 2023
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I found then all horribly horribly sweet, I reckon they’d be quite nice with just half the sugar.

blue_haddock

3,240 posts

68 months

Saturday 25th March 2023
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GiantCardboardPlato said:
I found then all horribly horribly sweet, I reckon they’d be quite nice with just half the sugar.
As a diabetic I look forward to trying the new version.

markiii

3,634 posts

195 months

Saturday 25th March 2023
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is the label; making obvious the difference between new and old?

Somewhatfoolish

Original Poster:

4,388 posts

187 months

Saturday 25th March 2023
quotequote all
markiii said:
is the label; making obvious the difference between new and old?
No, this is what annoyed me the most tbh, hence the "sneaky" in the title.

You can read it to tell whether it's new or old, and once you've done this a few times you will recognize the ingredient list by "word shape" without having to read it - but you wouldn't notice it if you weren't looking out for it.

Somewhatfoolish

Original Poster:

4,388 posts

187 months

Saturday 25th March 2023
quotequote all
GiantCardboardPlato said:
I found then all horribly horribly sweet, I reckon they’d be quite nice with just half the sugar.
I think you could reduce the sugar by 1/3rd and end up with something tasty for sure. But the moment you start sticking sweetners in, the thing is ruined.

Somewhatfoolish

Original Poster:

4,388 posts

187 months

Saturday 25th March 2023
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As you can see, they're quite obvious side by side which is which. But you would never notice otherwise (until you took one sip)

OutInTheShed

7,730 posts

27 months

Saturday 25th March 2023
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Somewhatfoolish said:


As you can see, they're quite obvious side by side which is which. But you would never notice otherwise (until you took one sip)
Looks like 2 stroke fuel.

CoolHands

18,714 posts

196 months

Saturday 25th March 2023
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Any company using sweetener deserves to go bust

ambuletz

10,764 posts

182 months

Saturday 25th March 2023
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^so... every company then?

I dont get the hate for diet drinks or ones using sweeteners. for years i always drank the normal sugary stuff. past 10years i moved towards the diet/zero stuff. After a while you get used to it. When sugar tax came in i thought the change in Irn Bru tasted like crap... but recently i tried their Irn Bru 101... and was not overwhelmed with taste in the same way as one would drink regular coke vs diet/coke zero.

i still do like regular coke (or other fizzy drinks), but i dont get it as often, but when I do I enjoy and appreciate it much more.

Somewhatfoolish

Original Poster:

4,388 posts

187 months

Saturday 25th March 2023
quotequote all
I don't want Fentimans to go bust. I want them to realise and rescind their mistake and offer a decent product and if that means the price is another 50p a bottle so be it. I am not impecunious and frankly, if anyone drinking them is then unless terminally ill they need to stop entirely and put the money towards building a better life.

You could treble the price of it and it would still be much cheaper than drinking beer (when quantities are taken into consideration), which is the sensible comparison.

Irn Bru 1901 is not quite the _same_ as where Irn Bru was before they destroyed it because the caffeine (missing in 1901) made it an excellent hangover cure and the fizziness is a bit different - I think there's less of it making it less acidic but I'm not great at tasting words. But it's 95% of the way there and it's an acceptable compromise given what the alternative appeared to be, where truely as a nation scotland was looking into the abyss.

I have never been a huge lucozade fan but should mention https://toddsdrinks.co.uk/enerzaid/ - I was a beta tester and they managed to replicate it when they ruined that too.

Other destroyed drinks include ribeina, 7 up, fanta, pepsi as I mentioned above (haven't seen the ruined version yet but am aware it's coming) yada yada but in all those cases I've managed to find nicer solutions eventually. Indeed, there are alternatives to Fentimans and the way things are looking I guess I'm going to have to switch. It would be nice to support a local family owned company though.

ambuletz

10,764 posts

182 months

Saturday 25th March 2023
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the lower sugar in lucozade genuinely pisses me off. im the type who will have it when ill/feeling weak, and i have always noticed an improvement for afew hours vs drinking something else. However the low sugar content has ruined it.. its useless now as a drinking aid when ill. it has no purpose. th whole reason you bought lucozade was becasue of all the sugar.

Somewhatfoolish

Original Poster:

4,388 posts

187 months

Saturday 25th March 2023
quotequote all
ambuletz said:
the lower sugar in lucozade genuinely pisses me off. im the type who will have it when ill/feeling weak, and i have always noticed an improvement for afew hours vs drinking something else. However the low sugar content has ruined it.. its useless now as a drinking aid when ill. it has no purpose. th whole reason you bought lucozade was becasue of all the sugar.
Take a look at my link - it's indistinguishable from the original. I got involved with it as a beta tester as at the time the guy making it's plan was to do the three main lucozade flavours then irn bru (which was what I was actually interested in). It didn't work out that way - he only ever made the original flavour afaik and Barr brought in 1901 - so I haven't bought it since but if you liked original lucozade you will want what he sells.

markiii

3,634 posts

195 months

Sunday 26th March 2023
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the next health scandal will be artificial sweetners, I'm expecting them to be worse than sugar