Apple to launch 24 bit lossless downloads

Apple to launch 24 bit lossless downloads

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JustinP1

Original Poster:

13,330 posts

231 months

Tuesday 22nd February 2011
quotequote all
I know a number of regular posters will be interested in this:


http://edition.cnn.com/2011/TECH/web/02/22/24.bit....

In short, Apple seem to be negotiating with record labels to supply them with not just lossless audio for downloads, but 24 bit audio.

Is this the tide turning for the technology to lend itself back to the quality of reproduction again...?

flyingjase

3,067 posts

232 months

Tuesday 22nd February 2011
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It'll be interesting to see if that is just available in Apple's version of lossless or whether they open it out.

This is good news in general for music downloads as if nothing else, others will no doubt follow suit.

The lack of good quality downloads is the reason I still buy CD's.

Jobbo

12,974 posts

265 months

Tuesday 22nd February 2011
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I am intrigued - while I welcome 24 bit because it will (hopefully) mean an end to overly compressed music, I can't understand why Apple are planning to miss out lossless 16-bit stuff and go straight for 24-bit. Will they be doing 24/192?

JustinP1

Original Poster:

13,330 posts

231 months

Tuesday 22nd February 2011
quotequote all
Jobbo said:
I am intrigued - while I welcome 24 bit because it will (hopefully) mean an end to overly compressed music, I can't understand why Apple are planning to miss out lossless 16-bit stuff and go straight for 24-bit. Will they be doing 24/192?
I think it is entirely to get the 'older generation' - by that I mean 25 and above who are used to buying physical media for quality to change their buying habits.

I have hundreds of CDs and have downloaded a sum of 4 songs through iTunes. However, if I had the choice of spending £7 on a CD or £7 on a download of 24 bit files, I would take the latter.

I would severely doubt that they would be supplied at 192kHz. The upgrade to 24 bit would make a real difference, at a 50% (or a lot less through a lossless format) file size increase. 192kHz would increase that by a factor of 4.

Without getting too technical, there are practical reasons too, those being that it is actually debated that 192 is any better due to the errors induced by handling in recording, replaying, and crucially timing that amount of data. As such, music mastered at that rate is pretty rare.

IMHO, my money would be on 24bit 48 kHz (or 44.1) as the format going forward. That would give a genuine benefit in reproduction without the associated downsides with the larger file formats.

Fatman2

1,464 posts

170 months

Tuesday 22nd February 2011
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I think the lazy approach from Apple to get to this point is testament to how many people actually want to buy lossless audio. Many of us would want lossless but not relative to the number of people that are happy with 192 or 256k.

IMHO people generally aren't interested in high quality audio, hence the massive move towards Bose sound docks and micro systems.

I'm over 25 and I'm not interested in downloading music of any kind TBH, not because I'm old fashioned but I still think the humble CD is more versatile.

Jobbo

12,974 posts

265 months

Tuesday 22nd February 2011
quotequote all
JustinP1 said:
I think it is entirely to get the 'older generation' - by that I mean 25 and above who are used to buying physical media for quality to change their buying habits.

I have hundreds of CDs and have downloaded a sum of 4 songs through iTunes. However, if I had the choice of spending £7 on a CD or £7 on a download of 24 bit files, I would take the latter.

I would severely doubt that they would be supplied at 192kHz. The upgrade to 24 bit would make a real difference, at a 50% (or a lot less through a lossless format) file size increase. 192kHz would increase that by a factor of 4.

Without getting too technical, there are practical reasons too, those being that it is actually debated that 192 is any better due to the errors induced by handling in recording, replaying, and crucially timing that amount of data. As such, music mastered at that rate is pretty rare.

IMHO, my money would be on 24bit 48 kHz (or 44.1) as the format going forward. That would give a genuine benefit in reproduction without the associated downsides with the larger file formats.
That's four more iTunes Music Store downloads than me, then wink

The reason why I am wondering about 24/44.1 or 24/48 is that they're not particularly widely used formats; 24/88.2 or 24/96 might be more likely than 24/192 - HDTracks is a good example

Considering the data rate for CDs is trivial now, increasing it by 8-9x by going for 24/192 isn't going to be terribly difficult, other than for storage as you suggest. I'm certainly not concerned about errors being introduced laugh I wonder how much space a losslessly compressed 24/192 track would take up?

JustinP1

Original Poster:

13,330 posts

231 months

Tuesday 22nd February 2011
quotequote all
Jobbo said:
Considering the data rate for CDs is trivial now, increasing it by 8-9x by going for 24/192 isn't going to be terribly difficult, other than for storage as you suggest. I'm certainly not concerned about errors being introduced laugh I wonder how much space a losslessly compressed 24/192 track would take up?
About 300MB a song. smile

The issue with timing and errors comes into play when you want to use data streams like that. I've read a lot of agreeing papers which have well argued that increasing the sample resolution past 96k is of no practical benefit, and the stress put on the media (even if that's a HDD), hardware, cabling etc to supply data without jitter 192,000 times a second in practical terms does more damage than benefit. That is of course before you consider the recording facility needed to potentially record 32 or more simultaneous streams that size...

I certainly never record at anything higher than 96k. The benefits just don't stack up.

I'd be happy with 24/48, but 24/96 would be awesome, and would realistically mean that with well recorded music, in almost every situation the resolution of the source material will always be more than a match than the playback system it is played on.

robsa

2,264 posts

185 months

Tuesday 22nd February 2011
quotequote all
the trouble is, it's not just the compression being removed; it's the way modern music is mixed - bloody awfully.
As it has to be appealing on so many different musical devices from phones to laptops to radios to iphones to whatever, production of most modern music is slammed to the extreme - big bass, big treble. It's bloody horrible. Sampling is used massively too which doesn't help so stuff has been tuned many times over.
I mean, take something like a Muse CD or Gaga or whatever floats your boat, and sit down, shut your eyes and listen to a track off it. Then select something from the 70's for example - Pink Floyds 'The Wall', London Calling by the Clash, Tommy by the Who, Exile by the Stones, whatever. Don't adjust anything and put the CD and play the song. Now compare. The earlier track will probably be quieter but much 'fuller'.

It's hard to know what will reverse the current malaise in the music industry to be honest. Simon Cowell being blown to bits would be a start I suppose.

Jobbo

12,974 posts

265 months

Wednesday 23rd February 2011
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robsa said:
the trouble is, it's not just the compression being removed; it's the way modern music is mixed - bloody awfully.
I realise my earlier post was ambiguous - it's the dynamic compression which I am hoping will be removed with 24-bit music. I assume that's introduced when it's mastered and converted to 16-bit but we'll see.

Justin, 300MB per track sounds like the uncompressed PCM size; even if it compresses to about half that size per track it would still be irritatingly large, slow to download, etc so I suspect 24/192 probably isn't workable. Cheers.

Dibblington

328 posts

161 months

Wednesday 23rd February 2011
quotequote all
Well done Apple, only a couple of years behind the pirate market which has been pumping out 24/96 and 24/192 flac for ages.

Pushing the boundaries of technology on the bleeding edge or stumbling along trying to keep pace?

JustinP1

Original Poster:

13,330 posts

231 months

Wednesday 23rd February 2011
quotequote all
Jobbo said:
robsa said:
the trouble is, it's not just the compression being removed; it's the way modern music is mixed - bloody awfully.
I realise my earlier post was ambiguous - it's the dynamic compression which I am hoping will be removed with 24-bit music. I assume that's introduced when it's mastered and converted to 16-bit but we'll see.

Justin, 300MB per track sounds like the uncompressed PCM size; even if it compresses to about half that size per track it would still be irritatingly large, slow to download, etc so I suspect 24/192 probably isn't workable. Cheers.
Yes, that was uncompressed. The more pertinent issue is that due to the stresses put on equipment in both recording and playback, the difference in quality between 96 and 192 would be negligible, and in a lot of instances 96 might even sound better due to the better timing accuracy.


You are exactly right with the compression aspect. That is not due to mixing, that is controlled mainly in mastering.

To understand why 'modern music' sounds overcompressed means looking at the way the art, and the technology and culture of consumption has related to itself over time.

Throughout all previous time the industry strived to produce the highest fidelity playback possible. Then in the 90's there became a change whereby the sale of singles became more and more important almost as a 'loss leader' to sell more profitable albums.

The industry changed so that the whole marketing focus was around the build up to a single release to get a song as high as possible in the charts in the first week. You get that right, you sell albums, you don't, then you don't. The only way of getting in the charts in the first week was to get heavy radio play in the run up to release, and catch people's attention in a very short period of time and/or a single listening.

In short, you need a song to sound 'huge' and 'jump out' over the radio - because that is what now defines the success of your artist. So you master it and make it as 'loud' as possible. You just have to. The downside is that there is no dynamic range left. And the more discerning listener, at home, on CD, loses out.

What is exciting about this announcement is not the '24 bit' aspect. It is what it means. It is the understanding that due to the way that the music industry has changed again, first week CD single sales no longer define the market - and therefore radio is less of a player.

What this means is a subtle change to get record labels to now consider the financial implications of actually recording things to be listened to again. For example, it would take relatively little extra work for say Coldplay to produce a 'radio mix' for their three singles, but master their album with full dynamic range to take advantage of a financially successful 24 bit format.

  • That* is where this bit of news is interesting - the patterns of consumption actually changing the art for the good again.

Jobbo

12,974 posts

265 months

Wednesday 23rd February 2011
quotequote all
I'm thinking exactly the same thing - and for that reason I'd buy the 24-bit downloads over a CD, even if I were then going to make a 16-bit MP3 version as well for use on my iPod in the car etc.

Sonic

4,007 posts

208 months

Wednesday 23rd February 2011
quotequote all
Certainly sounds like an interesting move, and would see me downloading more from them.

Jobbo said:
Justin, 300MB per track sounds like the uncompressed PCM size; even if it compresses to about half that size per track it would still be irritatingly large, slow to download, etc so I suspect 24/192 probably isn't workable. Cheers.
Just for comparison, i have some 24/192 FLAC. A track lasting for 4:24 is 156MB, one for 19:50 is 734MB.

Dibblington

328 posts

161 months

Wednesday 23rd February 2011
quotequote all
Load of good point in there Justin, in the big push for chart sucess they aimed music at kids who buy singles and kids don't care about the mastering on Justin Beepers latest pop party track.

I've got the classics like Queen, Led Zep and Floyd on 24/96 and they sound gorgeous when led back in the sofa with my eyes shut, but I still buy and get given 128k MP3s from local bands and upcoming DJs. Although you could criticise the quality (which is expected because they were produced on a budget), I'd rather listen to them than a lot of the filler from the charts being sold on iTunes at higher quality.

It's nice to have the choice of quality but most people chose based on the quality of the music itself rather than the quality of the recording and mastering.

Jobbo

12,974 posts

265 months

Wednesday 23rd February 2011
quotequote all
Sonic said:
Just for comparison, i have some 24/192 FLAC. A track lasting for 4:24 is 156MB, one for 19:50 is 734MB.
Do you find the file sizes unwieldy in practice? What do you use to play them?

Googling last night revealed that my Squeezebox Touch only goes up to 24-bit/96kHz though it'll downsample from 24/192 at the server end, and the limitation is the TOSLink output.

Sonic

4,007 posts

208 months

Wednesday 23rd February 2011
quotequote all
Jobbo said:
Sonic said:
Just for comparison, i have some 24/192 FLAC. A track lasting for 4:24 is 156MB, one for 19:50 is 734MB.
Do you find the file sizes unwieldy in practice? What do you use to play them?

Googling last night revealed that my Squeezebox Touch only goes up to 24-bit/96kHz though it'll downsample from 24/192 at the server end, and the limitation is the TOSLink output.
The file sizes are fine for me, they just sit on my network like any other FLAC/MP3 files, and stream as required. That said, i wouldn't want to download every album in 24/192, it would take me quite a while with my 3Mbps internet connection!

I play them through my Linn Majik DS/Akurate Kontrol.

Mr_Yogi

3,279 posts

256 months

Wednesday 23rd February 2011
quotequote all
I point which was raised on another forum, was that the article doesn't mention lossless files, could we end up with slightly better 24bit compressed ccensoredp?

TheInternet

4,726 posts

164 months

Friday 25th February 2011
quotequote all
JustinP1 said:
What this means is a subtle change to get record labels to now consider the financial implications of actually recording things to be listened to again. For example, it would take relatively little extra work for say Coldplay to produce a 'radio mix' for their three singles, but master their album with full dynamic range to take advantage of a financially successful 24 bit format.

  • That* is where this bit of news is interesting - the patterns of consumption actually changing the art for the good again.
The compressed nature of many modern releases is nothing to do with the technical limitations of the medium and entirely down to the manner in which the recordings are mastered. What makes you think that going to a 24bit medium would change that?

I'm sure there are many examples, but I recall hearing that one Red Hot Chili Peppers CD was not merely compressed, but had sufficient gain applied that the audio was severely clipped. This was not the case on the vinyl version. I do not believe for a minute that this was because they didn't know what they were doing when mastering the digital version this way. This anecdote may mean that a good quality version may be produced for those who are seen to value it, but could also suggest that they will be ready to ruin it should it become the norm.

From a purely technical standpoint there is no practical reason to go beyond 16bit, 48kHz recording for distribution, but if it goes well with the £100/m speaker cable and rose-flavoured mains cable then why not.

Sonic

4,007 posts

208 months

Friday 25th February 2011
quotequote all
TheInternet said:
From a purely technical standpoint there is no practical reason to go beyond 16bit, 48kHz recording for distribution, but if it goes well with the £100/m speaker cable and rose-flavoured mains cable then why not.
I can understand someone arguing against expensive speaker cable, see the speaker cable thread, but arguing against the quality of the track... i just don't understand. rolleyes

Jobbo

12,974 posts

265 months

Friday 25th February 2011
quotequote all
TheInternet said:
JustinP1 said:
What this means is a subtle change to get record labels to now consider the financial implications of actually recording things to be listened to again. For example, it would take relatively little extra work for say Coldplay to produce a 'radio mix' for their three singles, but master their album with full dynamic range to take advantage of a financially successful 24 bit format.

  • That* is where this bit of news is interesting - the patterns of consumption actually changing the art for the good again.
The compressed nature of many modern releases is nothing to do with the technical limitations of the medium and entirely down to the manner in which the recordings are mastered. What makes you think that going to a 24bit medium would change that?

I'm sure there are many examples, but I recall hearing that one Red Hot Chili Peppers CD was not merely compressed, but had sufficient gain applied that the audio was severely clipped. This was not the case on the vinyl version. I do not believe for a minute that this was because they didn't know what they were doing when mastering the digital version this way. This anecdote may mean that a good quality version may be produced for those who are seen to value it, but could also suggest that they will be ready to ruin it should it become the norm.
I think the reasoning is that music isn't recorded in a compressed or clipped state; that's a result of the mastering from 24 bit to 16 bit. Vinyl masters of the same tracks aren't clipped. If 24 bit is offered, it is maybe optimistic, but not unrealistic, to think that it may be mastered to have a proper dynamic range and not suffer from clipping.