'Supercar Customiser'? Really?
Discussion
Europa1 said:
I find the programme grimly fascinating.
I struggle with the Supercar Customiser on a number of levels. At the risk of sounding like a grumpy old man (I am getting there), it's indicative of the shallowness of modern 'celebrity', coupled to the desire for instant satisfaction.
In a way, I grudgingly admire Yianni - he has clearly identified a niche, he understands and exploits social media. But Jesus - all the fist-grabbing-into-hug stuff is starting to sap my normally sunny demeanour, due to the apparently vacuous nature of his clients.
Amen to that, Bruv.I struggle with the Supercar Customiser on a number of levels. At the risk of sounding like a grumpy old man (I am getting there), it's indicative of the shallowness of modern 'celebrity', coupled to the desire for instant satisfaction.
In a way, I grudgingly admire Yianni - he has clearly identified a niche, he understands and exploits social media. But Jesus - all the fist-grabbing-into-hug stuff is starting to sap my normally sunny demeanour, due to the apparently vacuous nature of his clients.
He was on London Tonight in a "news" feature earlier on Wednesday.
The way it was broadcast, it looked far more like a paid for self promotion slot about how many celebs & footballers he has on speed dial & how many he's done work on their cars for - obviously cut alongside footage of various celebs / footballers & youtubers collecting their wrapped creations.
The way it was broadcast, it looked far more like a paid for self promotion slot about how many celebs & footballers he has on speed dial & how many he's done work on their cars for - obviously cut alongside footage of various celebs / footballers & youtubers collecting their wrapped creations.
AlexRS2782 said:
He was on London Tonight in a "news" feature earlier on Wednesday.
The way it was broadcast, it looked far more like a paid for self promotion slot about how many celebs & footballers he has on speed dial & how many he's done work on their cars for - obviously cut alongside footage of various celebs / footballers & youtubers collecting their wrapped creations.
Fools and their money are easily parted, unfortunately with the current crop of slebs and footballers they don't have a brain cell between them and are totally obsessed with bling and standing out that it's in easy market to exploit I would imagine.The way it was broadcast, it looked far more like a paid for self promotion slot about how many celebs & footballers he has on speed dial & how many he's done work on their cars for - obviously cut alongside footage of various celebs / footballers & youtubers collecting their wrapped creations.
.
."Fun" fact - we live right near the workshop and had absolutely no idea those idiots were on TV til a couple weeks ago. We have been well aware of their raucous noise and secondhand ganja smoke, though.
It's a pleasant but not particularly wealthy neighbourhood, so it surprised me that a supercar customiser works out of this area,
Whatever sells, I guess.
It's a pleasant but not particularly wealthy neighbourhood, so it surprised me that a supercar customiser works out of this area,
Whatever sells, I guess.
te anyway. Maybe i’m too old.Thread resurrection - as first time i have watched it.
What i don't get is all these super -rich owners -why don't they get the customization done off the manufacturer ? There was that rapper who bought a brand new Rolls Dawn -surely Rolls would have done what he requested- and made it look more "official factory order" than a customizer ? i mean seriously, is it a case of "customizer is cheaper than manufacturer for money-no-object owners" ?
What i don't get is all these super -rich owners -why don't they get the customization done off the manufacturer ? There was that rapper who bought a brand new Rolls Dawn -surely Rolls would have done what he requested- and made it look more "official factory order" than a customizer ? i mean seriously, is it a case of "customizer is cheaper than manufacturer for money-no-object owners" ?
Bit of history ... https://www.broadcastnow.co.uk/factual-entertainme...
tali1 said:
What i don't get is all these super -rich owners -why don't they get the customization done off the manufacturer ? There was that rapper who bought a brand new Rolls Dawn -surely Rolls would have done what he requested- and made it look more "official factory order" than a customizer ? i mean seriously, is it a case of "customizer is cheaper than manufacturer for money-no-object owners" ?
I expect RR would ask somewhat more than Mr Thingummyopolis, even at his rates innit. Or maybe the customers think that getting their RR blinged up by some on-trend geezer well wikkid man under the arches is more fashionable...Simpo Two said:
tali1 said:
What i don't get is all these super -rich owners -why don't they get the customization done off the manufacturer ? There was that rapper who bought a brand new Rolls Dawn -surely Rolls would have done what he requested- and made it look more "official factory order" than a customizer ? i mean seriously, is it a case of "customizer is cheaper than manufacturer for money-no-object owners" ?
I expect RR would ask somewhat more than Mr Thingummyopolis, even at his rates innit. Or maybe the customers think that getting their RR blinged up by some on-trend geezer well wikkid man under the arches is more fashionable...You'll find a lot of celeb/VIP cars in the UK are manufacturer loaners too, at least for stuff like Jag/Audi/Bentley, not really sure I see the actual marketing value in it myself.
Also it sometimes makes sense to wrap for a colour or finish that doesn't paint well or is a bit special. Even stuff that's more 'normal' like a satin finish I think I'd rather wrap than try to maintain the same in paint.
Still wouldn't trust these muppets to do it though.
Jonesy23 said:
Simpo Two said:
tali1 said:
What i don't get is all these super -rich owners -why don't they get the customization done off the manufacturer ? There was that rapper who bought a brand new Rolls Dawn -surely Rolls would have done what he requested- and made it look more "official factory order" than a customizer ? i mean seriously, is it a case of "customizer is cheaper than manufacturer for money-no-object owners" ?
I expect RR would ask somewhat more than Mr Thingummyopolis, even at his rates innit. Or maybe the customers think that getting their RR blinged up by some on-trend geezer well wikkid man under the arches is more fashionable...You'll find a lot of celeb/VIP cars in the UK are manufacturer loaners too, at least for stuff like Jag/Audi/Bentley, not really sure I see the actual marketing value in it myself.
Also it sometimes makes sense to wrap for a colour or finish that doesn't paint well or is a bit special. Even stuff that's more 'normal' like a satin finish I think I'd rather wrap than try to maintain the same in paint.
Still wouldn't trust these muppets to do it though.
Also on that Dawn and a Lambo , a third party opening a new car up and installing/adding parts - that again would surely invalidate warranty ?
The celeb/VIP cars are basically a very cheap and effective from of advertising - given how astronomical traditional advertising is, the celeb /VIP give huge coverage per £ spent -so there is method in the madness!
Edited by tali1 on Monday 13th April 19:49
Jonesy23 said:
In the US most of these cars usually turn out to be leased or loaned. Hence wraps and wheels being the common thing.
You'll find a lot of celeb/VIP cars in the UK are manufacturer loaners too, at least for stuff like Jag/Audi/Bentley, not really sure I see the actual marketing value in it myself
That's a very valid point. Wrap it in cling film, then peel it off at hand-back (or repo) time.You'll find a lot of celeb/VIP cars in the UK are manufacturer loaners too, at least for stuff like Jag/Audi/Bentley, not really sure I see the actual marketing value in it myself
As for marketing value, well if your brand is too high and you need it dragged down...!
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