Automotive Vloggers (Vol. 4)
Discussion
waynecyclist said:
Mark-996-911 said:
OpulentBob said:
Car Throttle needs to ditch Alex. Jack and Ethan make a good double team, and they don't need the mighty midget just making snarky comments all the time, and destroying things. Their podcasts were awful, the whole Mike Brewer bit was cringeworthy, I can't remember the last time I saw a CT and thought "Yes I must make time to watch that", instead of "yeah that'll kill 20 mins".
That MR2 thing just seemed like a whole lot of effort and expense for something that's pretty useless. DuncanM said:
S54B32 said:
The Rotrex Kid said:
He’s actually from Surrey and his dad owns a tie factory.
Damn how did you know 
But I digress, the only criticism I could throw at him would be the intro to his vids, it's too long, it's like opening the corner of all your xmas presents on xmas eve so you know what you've got, it ruins the surprise!
Tease me more Dan, I don't want the money shots in the first 10 seconds!
jon- said:
A good algorithm moves with the audience. I think many people are realising that once you're past a certain age, watching daily or near daily content is impossible timewise, and you get bored pretty quickly too. Youtube is evolving, much like the audience is.
All the channels I actually watch (non are automotive) have much slower release schedules, or even no schedule at all, and these are some of the biggest channels on youtube, eg kurzgesagt, mkdhb, wendover productions etc.
Hmmm......just checked out Kurzgesagt and Wendover Productions as I'd never heard of them before but now subscribed so thanks for the mention. All the channels I actually watch (non are automotive) have much slower release schedules, or even no schedule at all, and these are some of the biggest channels on youtube, eg kurzgesagt, mkdhb, wendover productions etc.
Done MKDHB before but too much tech overload for me.
With regard to the decline in views, I think there are a number of factors some of which are general trends and some that are channel-specific. That explains why certain channels have been more affected than others. I’d be reluctant to dismiss it as just being down to a change of algorithm.
The months spent in lockdown probably led to over-consumption and highlighted the formulaic nature of some of the content. Even before that there were signs that growth was slowing or had stopped.
Increased ads and promotions could also play a part in putting people off viewing content. I can understand the temptation to compensate for declining numbers but you've got to be careful to not over-commercialise the content.
There’s also more competition these days.
Some of the tech channels that I follow have also been experiencing a similar drop-off, so I don’t think it’s just this sector.
Regarding the algorithm, I did see the host of one tech channel saying there was now less time to make or break a video.
The months spent in lockdown probably led to over-consumption and highlighted the formulaic nature of some of the content. Even before that there were signs that growth was slowing or had stopped.
Increased ads and promotions could also play a part in putting people off viewing content. I can understand the temptation to compensate for declining numbers but you've got to be careful to not over-commercialise the content.
There’s also more competition these days.
Some of the tech channels that I follow have also been experiencing a similar drop-off, so I don’t think it’s just this sector.
Regarding the algorithm, I did see the host of one tech channel saying there was now less time to make or break a video.
Authenticity (at least perceived) is important to me.
I feel that with Car Throttle quite a few of the videos seem like they are more of a means to fulfill the bullet points of a sponsor's brief / get a message out than show stuff they would be doing for 'fun'.
WhistlinDiesel as a contrast can provide re-watchable spectacle and it's very much to his own agenda.
I feel that with Car Throttle quite a few of the videos seem like they are more of a means to fulfill the bullet points of a sponsor's brief / get a message out than show stuff they would be doing for 'fun'.
WhistlinDiesel as a contrast can provide re-watchable spectacle and it's very much to his own agenda.
Beefmeister said:
Just been doing a bit of Socialblade research for someone, looking at the last month's views for the automotive channels. Makes for interesting reading if you're into that sort of thing:
Shmee150 + Shmuseum - 7m
DDE - 13.5m
Hoovie's Garage - 4.5m
Stradman - 9.5m
Cletus McFarland - 22m
Doug DeMuro - 20.5m
SoL - 550k
Seen Through Glass - 840k
WhistlinDiesel - 32m
What's most interesting is that all of them bar WhistlinDiesel have seen views decline in the last few months, so there's definitely a trend. General concensus is that it's the algorithm changing to promote other types of content, when it has been heavily pushing automotive for a long time.
This can be seen though, there have been variousl trends that i've noticed being offered to me without previously watching it. There was all the stupid 'prank' stuff, then the DIY and small house stuff, then lots more automotive stuff, it all just goes in cycles.
Must be very worrying if YT is your primary source of income though, I'm not sure how well i'd cope not knowing what my future income would be especially if there were large finance payments involved.
WhistinDiesel's numbers are just staggering though, given US CPM's he must be bringing in well over $100k per month.
I think people like a bit of a change of scenery. Shmee150 + Shmuseum - 7m
DDE - 13.5m
Hoovie's Garage - 4.5m
Stradman - 9.5m
Cletus McFarland - 22m
Doug DeMuro - 20.5m
SoL - 550k
Seen Through Glass - 840k
WhistlinDiesel - 32m
What's most interesting is that all of them bar WhistlinDiesel have seen views decline in the last few months, so there's definitely a trend. General concensus is that it's the algorithm changing to promote other types of content, when it has been heavily pushing automotive for a long time.
This can be seen though, there have been variousl trends that i've noticed being offered to me without previously watching it. There was all the stupid 'prank' stuff, then the DIY and small house stuff, then lots more automotive stuff, it all just goes in cycles.
Must be very worrying if YT is your primary source of income though, I'm not sure how well i'd cope not knowing what my future income would be especially if there were large finance payments involved.
WhistinDiesel's numbers are just staggering though, given US CPM's he must be bringing in well over $100k per month.
The only channel I religiously watch is tommyfyeah, operating a Nissan Skyline/ JDM restoration shop and does dumb stuff with mates, who's also recently moved into a new location plus hired a camera guy and his views are up by 40%. Gained 6-7k subs since the 'big move' a month ago. Small channel, still, but even the engagement under uploaded videos is also up noticeably and he's got a core and very stable fanbase who's got notifications on.
Shmee's videos have been literally the same since the beginning. He's got a stash of the same ancient camcorders that he buys off ebay, says the same sentences, etc. - minimum effort, maximum quantity. No wonder people wonder if there's a viewership burnout happening. It's not like he needs to fix a broken thing, just modify it to freshen things up. Same with DeMuro, but that guy's got another significant, publicly known business venture to lean on. Can't comment on others as I don't watch them.
wastedyouth86 said:
I have had burnout for a while and haven't watched any automotive stuff for ages until last night when I watched Shmee take is Taycan to Germany but in general not watched any of them.
Got a Taycan arriving very soon so I watched that with genuine interest and I thought it was a decent video.jackcactii said:
Mark-996-911 said:
I’m impressed with Sarah’n’Tuned OCD skills on the TT and her grandmothers old pick up.
OCD is a serious mental illness, not a skillset you learn.Digga said:
Got a Taycan arriving very soon so I watched that with genuine interest and I thought it was a decent video.
There's a balance in my viewing between presenters I like and topics I'm interested in. In your sort of situation, choosing or about to get a new car, I watch lots of stuff about that car. I love Harry, but I only watch if his topic has some sort of interest for me.Shmee majors on multi-million pound cars - there can't be too many viewers about to take delivery of those!
Also just watched JayEmm’s 991.2 GT3 manual review.
Really enjoyed it. As a 997 GT3 CS owner, I obviously have a bias, but nonetheless agree with a lot of the points he makes in favour of the newer car. Setup on 997’s makes an enormous difference but, even so, i do get that they area bit less involving when just pooling around.
Only disagreement is on sound. Yes 9,000 rpm on the DFI engine sounds epic, but the old ‘bag of bolts’ gruffness of a Mezger pushing beyond 7,000 rpm to the redline is visceral, wild. Anyone who’d not want to have both in their garage after a mega lottery win misses the point. All IMHO.
Really enjoyed it. As a 997 GT3 CS owner, I obviously have a bias, but nonetheless agree with a lot of the points he makes in favour of the newer car. Setup on 997’s makes an enormous difference but, even so, i do get that they area bit less involving when just pooling around.
Only disagreement is on sound. Yes 9,000 rpm on the DFI engine sounds epic, but the old ‘bag of bolts’ gruffness of a Mezger pushing beyond 7,000 rpm to the redline is visceral, wild. Anyone who’d not want to have both in their garage after a mega lottery win misses the point. All IMHO.
Digga said:
wastedyouth86 said:
I have had burnout for a while and haven't watched any automotive stuff for ages until last night when I watched Shmee take is Taycan to Germany but in general not watched any of them.
Got a Taycan arriving very soon so I watched that with genuine interest and I thought it was a decent video.
Mark-996-911 said:
jackcactii said:
Mark-996-911 said:
I’m impressed with Sarah’n’Tuned OCD skills on the TT and her grandmothers old pick up.
OCD is a serious mental illness, not a skillset you learn.I wish we in the uk could enter to win that TT, it’ll be better than when it was new!
Cakey Pig said:
For goodness sake, how many times do I need to reiterate the following:
YOU, ARE, GIVING, YOUR, PRECIOUS, TIME, TO, THESE, PEOPLE.
SPEND, IT, WISELY.
The only channels worth their salt are;
Harry, Garage & Farm
Pistonheads
Carfection
SCD
Petrolicious
Tyrrell's Garage
Goodwood
Late Brake Show
Autocar (sometimes)
EVO (sometimes)
WE, ARE, ONLY, HERE, ON, EARTH, FOR, A, FLEETING, MOMENT.
THINK ON.
IN. YOUR. OPINION.YOU, ARE, GIVING, YOUR, PRECIOUS, TIME, TO, THESE, PEOPLE.
SPEND, IT, WISELY.
The only channels worth their salt are;
Harry, Garage & Farm
Pistonheads
Carfection
SCD
Petrolicious
Tyrrell's Garage
Goodwood
Late Brake Show
Autocar (sometimes)
EVO (sometimes)
WE, ARE, ONLY, HERE, ON, EARTH, FOR, A, FLEETING, MOMENT.
THINK ON.
I don't watch any of those as they're all boring to me.
Gassing Station | TV, Film, Video Streaming & Radio | Top of Page | What's New | My Stuff