Automotive Vloggers (Vol. 5)
Discussion
It is very common in the world of media (and others) for the people at the top to have absolutely no idea how the product is made, what makes it successful, or how to create a long term success.
Hagerty are currently pouring huge sums into their content creation, and I hope it will continue but it takes just one person to decide it's not returning enough and it's all over.
Hagerty are currently pouring huge sums into their content creation, and I hope it will continue but it takes just one person to decide it's not returning enough and it's all over.
Truckosaurus said:
thegreenhell said:
...Where's the value if the thing they've just bought closes down shortly after because everyone leaves?
According to Social Blade (which should be somewhat accurate for the following stats) for Youtube they have lost 30k subscribers in the last 30 days, but have had nearly a million video views in that same time.So there's certainly some value to the back catalogue on content. (I assume there is also similar content on their other social media platforms).
I wonder if there is any residual payments to the 'stars' of the old content?
No chance any of them are getting anything.
InformationSuperHighway said:
...
No chance any of them are getting anything.
Money for Jam for the new owners then.No chance any of them are getting anything.
In other news, the 'Tasty Classics' Spitfire (Triumph not Supermarine) turned out nice for something painted in a open fronted garage.
I'm impressed at his dedication to only putting out 90min-2hr videos which seems to go against what everyone else does, but perhaps that is the way to make your channel standout in an ever more crowded market.
InformationSuperHighway said:
No chance any of them are getting anything.
I think the "why we left Car Throttle" videos that each of the new channels have published will have made sure of that. If there was any future payments or agreement, I doubt they'd have slated them so badly!I wonder if there's any way for them to force CT to remove videos. For example, could Edwin ask for any videos he appeared in to be removed from the CT channel?
That's an interesting point.
You'd think a sensible business would have signed agreements with staff saying the company owns all the rights to anything created while they were employees (like I have in my contract for my boring desk job).
But, who knows how tight a ship Car Throttle ran back in the day.
You'd think a sensible business would have signed agreements with staff saying the company owns all the rights to anything created while they were employees (like I have in my contract for my boring desk job).
But, who knows how tight a ship Car Throttle ran back in the day.
Not a chance
CT will coast along with residual views but those won't come close to justifying the price paid for it.
The new owners will probably try to turn it into a generic shorts channel and it will just wither and fade when they realise it's not just a matter of making lots of videos for little money.
Speculate accumulate and all that.
CT will coast along with residual views but those won't come close to justifying the price paid for it.
The new owners will probably try to turn it into a generic shorts channel and it will just wither and fade when they realise it's not just a matter of making lots of videos for little money.
Speculate accumulate and all that.
thegreenhell said:
Dave200 said:
CT got bought by a big media company, and the chap who founded it walked away with a full pocket. Said big media company have obviously decided that throwing money at a youtube channel is not a great use of marketing budget. Being brutally honest, and judging by the people you see interacting with youtubers on social media, it doesn't seem to be a particularly affluent audience.
I don't understand why big companies keep doing this sort of thing. Where's the value if the thing they've just bought closes down shortly after because everyone leaves?Truckosaurus said:
That's an interesting point.
You'd think a sensible business would have signed agreements with staff saying the company owns all the rights to anything created while they were employees (like I have in my contract for my boring desk job).
But, who knows how tight a ship Car Throttle ran back in the day.
Interestingly, something like this happened with Channel Makers; a 231K sub (and dropping!) YouTube education channel for YouTubers. The channel was a team effort, but they had one presenter who delivered the information and content to the audience. This presenter left the channel, ignored the non-compete contract and created his own YouTube education channel. He now has 52K subs and 200K views a month. Channel Makers is now bringing in 26K views a month. Oof. ETA: Revenue is based on views, not subs!You'd think a sensible business would have signed agreements with staff saying the company owns all the rights to anything created while they were employees (like I have in my contract for my boring desk job).
But, who knows how tight a ship Car Throttle ran back in the day.
If you're interested, a breakdown of what happened ... (not car related)
Edited by Ikemi on Monday 29th April 12:44
AlexNJ89 said:
On the AutoAlex podcast Alex said that it was literally overtaken by fun police.
The woman who took charge wouldn't let them do anything and had no understanding of how YouTube worked.
So that's why they've all left.
Yep. It was interesting to hear how the business arrangement between the guys works.The woman who took charge wouldn't let them do anything and had no understanding of how YouTube worked.
So that's why they've all left.
I knew, as I'm sure most did that Alex didn't own Car Throttle or have any say, he was just an employee and the "face" of most of the videos. Then he left to start his own channel, AutoAlex.
I didn't know that Top Dead Centre (Edwin and Will) and All The Gear (Jack and Ethan) were funded/part owned by Alex, albeit with far more freedom and ownership for the channel teams than they had in the CT days. I thought it was CT just going down the toilet so the guys independently left. Makes sense that they'd share resources/hang around together as they were mates for years, but didn't know there's a much closer business arrangement.
I thought CarThrottle was really good after Alex left (he's not my cup of tea) with Jack, Ethan and Edwin. Hopefully they all do well. I can see a space for all, AA can do most of the dicking around with cars content, TDC the "serious" rebuilds/technical stuff, ATG a bit more travelogue/alternative content. Think the latter will have a bit more of a struggle, given that the old audience may not be as natural a fit. It's a bit further away from the good bits of CT than we know and love. But I'm looking forward to seeing what they do with it.
I see from Instagram that AutoAlex PLC is looking for a bigger unit.
They are pretty much at the stage where they need multiple 'studios' so they can work on and film multiple projects at once.
Hopefully they are savvy enough to leverage the economies of scale and make the multiple channels (and many mouths to feed) a success.
They are pretty much at the stage where they need multiple 'studios' so they can work on and film multiple projects at once.
Hopefully they are savvy enough to leverage the economies of scale and make the multiple channels (and many mouths to feed) a success.
crofty1984 said:
Yep. It was interesting to hear how the business arrangement between the guys works.
I knew, as I'm sure most did that Alex didn't own Car Throttle or have any say, he was just an employee and the "face" of most of the videos. Then he left to start his own channel, AutoAlex.
I didn't know that Top Dead Centre (Edwin and Will) and All The Gear (Jack and Ethan) were funded/part owned by Alex, albeit with far more freedom and ownership for the channel teams than they had in the CT days. I thought it was CT just going down the toilet so the guys independently left. Makes sense that they'd share resources/hang around together as they were mates for years, but didn't know there's a much closer business arrangement.
I thought CarThrottle was really good after Alex left (he's not my cup of tea) with Jack, Ethan and Edwin. Hopefully they all do well. I can see a space for all, AA can do most of the dicking around with cars content, TDC the "serious" rebuilds/technical stuff, ATG a bit more travelogue/alternative content. Think the latter will have a bit more of a struggle, given that the old audience may not be as natural a fit. It's a bit further away from the good bits of CT than we know and love. But I'm looking forward to seeing what they do with it.
What I suspect will happen is 3 channels all doing the same ideas, TDC just feels like AA V3 already.I knew, as I'm sure most did that Alex didn't own Car Throttle or have any say, he was just an employee and the "face" of most of the videos. Then he left to start his own channel, AutoAlex.
I didn't know that Top Dead Centre (Edwin and Will) and All The Gear (Jack and Ethan) were funded/part owned by Alex, albeit with far more freedom and ownership for the channel teams than they had in the CT days. I thought it was CT just going down the toilet so the guys independently left. Makes sense that they'd share resources/hang around together as they were mates for years, but didn't know there's a much closer business arrangement.
I thought CarThrottle was really good after Alex left (he's not my cup of tea) with Jack, Ethan and Edwin. Hopefully they all do well. I can see a space for all, AA can do most of the dicking around with cars content, TDC the "serious" rebuilds/technical stuff, ATG a bit more travelogue/alternative content. Think the latter will have a bit more of a struggle, given that the old audience may not be as natural a fit. It's a bit further away from the good bits of CT than we know and love. But I'm looking forward to seeing what they do with it.
Fair play to him for doing it but I cannot see the view count staying high, people will soon pick and chose.
WPA said:
crofty1984 said:
Yep. It was interesting to hear how the business arrangement between the guys works.
I knew, as I'm sure most did that Alex didn't own Car Throttle or have any say, he was just an employee and the "face" of most of the videos. Then he left to start his own channel, AutoAlex.
I didn't know that Top Dead Centre (Edwin and Will) and All The Gear (Jack and Ethan) were funded/part owned by Alex, albeit with far more freedom and ownership for the channel teams than they had in the CT days. I thought it was CT just going down the toilet so the guys independently left. Makes sense that they'd share resources/hang around together as they were mates for years, but didn't know there's a much closer business arrangement.
I thought CarThrottle was really good after Alex left (he's not my cup of tea) with Jack, Ethan and Edwin. Hopefully they all do well. I can see a space for all, AA can do most of the dicking around with cars content, TDC the "serious" rebuilds/technical stuff, ATG a bit more travelogue/alternative content. Think the latter will have a bit more of a struggle, given that the old audience may not be as natural a fit. It's a bit further away from the good bits of CT than we know and love. But I'm looking forward to seeing what they do with it.
What I suspect will happen is 3 channels all doing the same ideas, TDC just feels like AA V3 already.I knew, as I'm sure most did that Alex didn't own Car Throttle or have any say, he was just an employee and the "face" of most of the videos. Then he left to start his own channel, AutoAlex.
I didn't know that Top Dead Centre (Edwin and Will) and All The Gear (Jack and Ethan) were funded/part owned by Alex, albeit with far more freedom and ownership for the channel teams than they had in the CT days. I thought it was CT just going down the toilet so the guys independently left. Makes sense that they'd share resources/hang around together as they were mates for years, but didn't know there's a much closer business arrangement.
I thought CarThrottle was really good after Alex left (he's not my cup of tea) with Jack, Ethan and Edwin. Hopefully they all do well. I can see a space for all, AA can do most of the dicking around with cars content, TDC the "serious" rebuilds/technical stuff, ATG a bit more travelogue/alternative content. Think the latter will have a bit more of a struggle, given that the old audience may not be as natural a fit. It's a bit further away from the good bits of CT than we know and love. But I'm looking forward to seeing what they do with it.
Fair play to him for doing it but I cannot see the view count staying high, people will soon pick and chose.
skylarking808 said:
Most large creators seem to have an incestuous attitude to moving on cars these days. See Auto Alex crew, Hoovie, Jayemm, No 27, Drivetribe etc
They just seem to be repairing or passing on to be tried on another channel.
Rinse and repeat.
It's getting boring tbh, it's just the same as Paul and Archies;They just seem to be repairing or passing on to be tried on another channel.
Rinse and repeat.
Collecting new car
Wrapping car
New exhaust on car
New wheels on car
Five things I don't like about my car
Five things I like about my car
Should I sell my car
Sold my car
On the hunt for a new car
Etc
Etc
614-HSO said:
It's getting boring tbh, it's just the same as Paul and Archies;
Collecting new car
Wrapping car
New exhaust on car
New wheels on car
Five things I don't like about my car
Five things I like about my car
Should I sell my car
Sold my car
On the hunt for a new car
Etc
Etc
stopped watching that stuff about 2 years agoCollecting new car
Wrapping car
New exhaust on car
New wheels on car
Five things I don't like about my car
Five things I like about my car
Should I sell my car
Sold my car
On the hunt for a new car
Etc
Etc
jasonrobertson86 said:
614-HSO said:
It's getting boring tbh, it's just the same as Paul and Archies;
Collecting new car
Wrapping car
New exhaust on car
New wheels on car
Five things I don't like about my car
Five things I like about my car
Should I sell my car
Sold my car
On the hunt for a new car
Etc
Etc
stopped watching that stuff about 2 years agoCollecting new car
Wrapping car
New exhaust on car
New wheels on car
Five things I don't like about my car
Five things I like about my car
Should I sell my car
Sold my car
On the hunt for a new car
Etc
Etc
I have never really watched these repairing car channels other than Tavaris but only been watching the P1, same for Matt I have only been watching this Rolls Royce, other than that it's what Harry's Garage, Iain Tyrrell and Jay Leno do on their channels, but these are a whole different thing.
614-HSO said:
So did I along with everyone else, but I think the same will happen with this repairing cars.
I have never really watched these repairing car channels other than Tavaris but only been watching the P1, same for Matt I have only been watching this Rolls Royce, other than that it's what Harry's Garage, Iain Tyrrell and Jay Leno do on their channels, but these are a whole different thing.
seems we are in the minority. plenty still watch shmee/archies/sol's drivel.I have never really watched these repairing car channels other than Tavaris but only been watching the P1, same for Matt I have only been watching this Rolls Royce, other than that it's what Harry's Garage, Iain Tyrrell and Jay Leno do on their channels, but these are a whole different thing.
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