Adverts that make you wanna smash your TV set up.
Discussion
A radio ad that's seriously f
king me off right now.
The Volvo one, with the howling wench that warbles throughout the whole thing, wherever I am at work, I can hear it. It works, grabs my attention, but does anything but make me want to but a Volvo.
In 'annoying but surprisingly effective' advert news, the amount of the new shape VW Tiguans that are about, and almost all of them are in R Line spec...
king me off right now. The Volvo one, with the howling wench that warbles throughout the whole thing, wherever I am at work, I can hear it. It works, grabs my attention, but does anything but make me want to but a Volvo.
In 'annoying but surprisingly effective' advert news, the amount of the new shape VW Tiguans that are about, and almost all of them are in R Line spec...
Advert this evening for a product called Tiger Balm. Features a tiger roaring on TV whenever the miniscule pot is opened and goes on to feature the male in the advert roaring, in a rather camp manner, at his female partner.
Also, ClearScore appear to have introduced another man & his dog to their latest offering. Dog (with a cone on its head) speaks French for some reason and the bloke looks like he's about to go touching up women in the park whilst using the dog as his cover.
Also, ClearScore appear to have introduced another man & his dog to their latest offering. Dog (with a cone on its head) speaks French for some reason and the bloke looks like he's about to go touching up women in the park whilst using the dog as his cover.
AlexRS2782 said:
Advert this evening for a product called Tiger Balm. Features a tiger roaring on TV whenever the miniscule pot is opened and goes on to feature the male in the advert roaring, in a rather camp manner, at his female partner.
Once used it on my leg as its quite effective, however absentmindedly scratched myself. Never put on man parts.. The burn and therefore roar is real. HTH. SlimJim16v said:
Maybe not an ad, but the Water Aid thing showing kids drinking nasty water. bks! Yes, they need help, but lying to us?
Like they don't know or haven't been taught to strain it through cloth or similar and then boil it.
Also might be an idea to move cows out of the drinking water before they start pissing and sks! Yes, they need help, but lying to us?Like they don't know or haven't been taught to strain it through cloth or similar and then boil it.
tting in it!SlimJim16v said:
Maybe not an ad, but the Water Aid thing showing kids drinking nasty water. bks! Yes, they need help, but lying to us?
Like they don't know or haven't been taught to strain it through cloth or similar and then boil it.
These really grind my gears, they get some luvvie celeb like Ewan McGregor or more recently Keeley Hawes to tell us the sob story. The fact is that most of these villages would have had clean drinking water many years ago if the money raised wasn't just handed over to some warlord or local leader who used it as his own slush fund.ks! Yes, they need help, but lying to us?Like they don't know or haven't been taught to strain it through cloth or similar and then boil it.
Antony Moxey said:
llewop said:
This, which has many times made me wonder: the go compare adverts are clearly following a theme that is knowingly annoying, although you almost hope there is a (small and deranged) percentage of the population that 'like' it; but it winds up many including me - so is there data on the net benefit of these stty ads? So they are betting that pissing off 50% of the population is worth it to be 'quirky and interesting' to 10-15% that then call them?
Someone will be along in a minute to tell you it's all about brand awareness and that's what counts.tty ads? So they are betting that pissing off 50% of the population is worth it to be 'quirky and interesting' to 10-15% that then call them?Yes, it's a common misconception that the purpose of an advert is always to explain why a product is great. For low interest products (like comparison sites), consumers don't spend much time weighing up alternatives and choosing anyway. We just pick the first one we think will do the job. So the role of the Marketeer is to make sure that their brand is the first one that comes to mind, most familiar on the shelf, and/or easiest recognised amongst Google search results.
For a company like GoCompare, the aim of the ad is therefore not to make them seem better, just to make them more recalled/recognised. Their irritating ads do this so well that, as was noted in the thread, they even brought them back after trying something subtler.
Worst of all, the fact that we're discussing it now is, of course, exactly what the Marketeers want. So I'll stop there as I hate the ads too.
Edited by 67Dino on Saturday 15th July 08:22
67Dino said:
Here's that someone... <groan>
Yes, it's a common misconception that the purpose of an advert is always to explain why a product is great. For low interest products (like comparison sites), consumers don't spend much time weighing up alternatives and choosing anyway. We just pick the first one we think will do the job. So the role of the Marketeer is to make sure that their brand is the first one that comes to mind, most familiar on the shelf, and/or easiest recognised amongst Google search results.
For a company like GoCompare, the aim of the ad is therefore not to make them seem better, just to make them more recalled/recognised. Their irritating ads do this so well that, as was noted in the thread, they even brought them back after trying something subtler.
Worst of all, the fact that we're discussing it now is, of course, exactly what the Marketeers want. So I'll stop there as I hate the ads too.
I've always thought trivago was very good at this without being too irritating, until the tap-dancing one. I always look there first for hotels. Yes, it's a common misconception that the purpose of an advert is always to explain why a product is great. For low interest products (like comparison sites), consumers don't spend much time weighing up alternatives and choosing anyway. We just pick the first one we think will do the job. So the role of the Marketeer is to make sure that their brand is the first one that comes to mind, most familiar on the shelf, and/or easiest recognised amongst Google search results.
For a company like GoCompare, the aim of the ad is therefore not to make them seem better, just to make them more recalled/recognised. Their irritating ads do this so well that, as was noted in the thread, they even brought them back after trying something subtler.
Worst of all, the fact that we're discussing it now is, of course, exactly what the Marketeers want. So I'll stop there as I hate the ads too.
Edited by 67Dino on Saturday 15th July 08:22
Comparison website wise, I use all of them because they give different prices, but I prefer compare the market because of 2 for 1 movies. All of their marketing puts me off.
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