Iceland's Christmas TV ad banned

[Mr Tracy]

Iceland's Christmas TV ad banned for being too political, according to our advertising laws.

Here is the ad

https://www.youtube.com/watch?time_continue=3&...

[KrazyIvan]

I suspect they knew full well it was not going to be allowed and are hoping for greater publicity from it being banned.

[the tribester]

I missed the Christmas bit

[rscott]

Interesting. It isn't an Iceland advert, but something made for Greenpeace which they're re-using.

https://www.telegraph.co.uk/business/2018/11/09/ch...

[eybic]

It's sad that we don't let this sort of thing be talked about, surely that ad would have a big impact on people if they actually realised what's going on.

[Getragdogleg]

Yeah, can't ps off those big companies...

[Piersman2]

KrazyIvan said:

I suspect they knew full well it was not going to be aloud and are hoping for greater publicity from it being banned.

Needs banning just for the mispronuncation of orangutan.

[rscott]

eybic said:

It's sad that we don't let this sort of thing be talked about, surely that ad would have a big impact on people if they actually realised what's going on.

The advert could be shown, if Greenpeace wanted to show it themselves

[bobbo89]

Piersman2 said:

Needs banning just for the mispronunciation of orangutan.

That really annoyed me too.

This is just Iceland jumping on the Christmas advert hype with something they know would get banned in an attempt to get more exposure than actually come up with a decent advert.

There's also something a little off about Iceland using this issue to advertise their own big business. Quite distasteful really!

[Gio G]

bobbo89 said:

That really annoyed me too.

This is just Iceland jumping on the Christmas advert hype with something they know would get banned in an attempt to get more exposure than actually come up with a decent advert.

There's also something a little off about Iceland using this issue to advertise their own big business. Quite distasteful really!

This...

[Biker 1]

It's a load of ste, whatever they're advertising

[Wobbegong]

I guess it was banned for the racial slur of calling an orangutan a rang-tan? Quite disgusting really.

[SmoothCriminal]

bobbo89 said:

There's also something a little off about Iceland using this issue to advertise their own big business. Quite distasteful really!

Why?

They are the only major supermarket to have banned Palm oil entirely from their own brand products.

[Saleen836]

i guess that means the new John Lewis advert will be banned..
https://www.youtube.com/watch?v=liEgTVJaLJk

[bazza white]

Yep streisand effect on this one.

Although im not a greenpeace lover i do feel quite strongly about the deforestation for palm oil.

[rscott]

coyft said:

Brilliant marketing by Iceland.

Borrow an ad from Greenpeace that’s already failed to get approval, remove Greenpeace logo, submit for approval, cash in on media st storm when it’s banned.

Well done Greenpeace and Iceland.

Yep - spot on.


https://www.clearcast.co.uk/press/iceland-advert/

[Snubs]

I struggle to see why it was banned. If the original film was by the Green Party, rather than Greenpeace, i could see it. The code for these things apparently bans adverts 'with a political end'. What political end was being promoted here? The protection of habitats and ecosystems? I don't see that as political.

We have lots of adverts on TV that promote the protection of animals, for example that one about knackered donkeys that been going on for ages. How can an advert that promotes the protection of animals on behalf of a campaign group be allowed, but one that promotes the protection of their habitat on behalf of a supermarket (albeit originally produced by a campaign group) not be? What am i missing?

[eybic]

Snubs said:

I struggle to see why it was banned. If the original film was by the Green Party, rather than Greenpeace, i could see it. The code for these things apparently bans adverts 'with a political end'. What political end was being promoted here? The protection of habitats and ecosystems? I don't see that as political.

We have lots of adverts on TV that promote the protection of animals, for example that one about knackered donkeys that been going on for ages. How can an advert that promotes the protection of animals on behalf of a campaign group be allowed, but one that promotes the protection of their habitat on behalf of a supermarket (albeit originally produced by a campaign group) not be? What am i missing?

I guess the fact that "Big Business" has nothing to do with Donkeys will play a big part.

[gooner1]

Snubs said:

I struggle to see why it was banned. If the original film was by the Green Party, rather than Greenpeace, i could see it. The code for these things apparently bans adverts 'with a political end'. What political end was being promoted here? The protection of habitats and ecosystems? I don't see that as political.

We have lots of adverts on TV that promote the protection of animals, for example that one about knackered donkeys that been going on for ages. How can an advert that promotes the protection of animals on behalf of a campaign group be allowed, but one that promotes the protection of their habitat on behalf of a supermarket (albeit originally produced by a campaign group) not be? What am i missing?

It's interesting that some are getting more upset about the advert itself, rather than the subject
of the advert. As for political promotion, I'm not seeing any either.

[dandarez]

Snubs said:

I struggle to see why it was banned. If the original film was by the Green Party, rather than Greenpeace, i could see it. The code for these things apparently bans adverts 'with a political end'. What political end was being promoted here? The protection of habitats and ecosystems? I don't see that as political.

We have lots of adverts on TV that promote the protection of animals, for example that one about knackered donkeys that been going on for ages. How can an advert that promotes the protection of animals on behalf of a campaign group be allowed, but one that promotes the protection of their habitat on behalf of a supermarket (albeit originally produced by a campaign group) not be? What am i missing?

Many years ago Greenpeace were well-loved for the actions they took and many donated to them. The same can be said for many of the 'name' charities, ie Oxfam et al. Today they 'are' all political. They waste money like water. Like many organisations they have been infiltrated by those with political aims. They have (like others) their own lobbyist sections.

From Greenpeace's own paraphernalia:

'At Greenpeace our political unit in the UK works with people across the political and policy arena in Westminster and across Britain. We build political support for our campaigns, produce and disseminate reports, organise events for MPs in Westminster and at Party Conferences, make submissions to consultations and take legal action if appropriate – in short, we intervene wherever we think we can best engage people in the process of change.'