Iceland's Christmas TV ad banned

[BlackLabel]

Well this is certainly one way to meet targets.

“Iceland supermarket has told the BBC that - in a bid to meet a pledge to remove palm oil from all its own-brand products - it removed its branding from some items, rather than the ingredient.
The retailer vowed to remove palm oil from "100%" of its own products by the end of 2018, saying demand for the oil was devastating rainforests in Asia.
Unable to meet the deadline, it then dropped its name from 17 palm products.”

https://www.bbc.co.uk/news/uk-46984349

[Cold]

It's almost as if the whole thing was just a publicity stunt.

[Ian Geary]

True, but they're still way out ahead of other retailers.

Fair dos to the beeb for holding them to their promise, but their story reads more of a witch hunt and doesn't seem to acknowledge the vast amounts of products they have rid of palm oil.

Guess the lesson for Iceland is to make sure you can meet promises that you make publicly,but I bet hq didn't check with the operational guys properly.


Ian