Gillette get political...

[AshVX220]

WinstonWolf said:

I stopped buying Old El Paso products after the stupid 'fajita bint' advert, Gillette have just gone the same way

Disappointed to check your profile and find you don't own a red GT86!

[WinstonWolf]

AshVX220 said:

WinstonWolf said:

I stopped buying Old El Paso products after the stupid 'fajita bint' advert, Gillette have just gone the same way

Disappointed to check your profile and find you don't own a red GT86!

I do own a couple of tux's

[otolith]

Balmoral said:

untakenname said:

Similar to the Lexus advert where two females steal a new Lexus and then go around joyriding, apparently it was ok as the victim was a man?

O/T. Seen that advert a few times, what they do is clearly beyond the pale yet is condoned as OK, the sneering at the end of the advert is particularly bad. Dishonest, and nasty with it. WTF are Lexus thinking?

Erm. That's meant to be a mix up at the airport with the girls getting the wrong rental, isn't it?

[AshVX220]

WinstonWolf said:

AshVX220 said:

WinstonWolf said:

I stopped buying Old El Paso products after the stupid 'fajita bint' advert, Gillette have just gone the same way

Disappointed to check your profile and find you don't own a red GT86!

I do own a couple of tux's

Smooth!

[WinstonWolf]

AshVX220 said:

WinstonWolf said:

AshVX220 said:

WinstonWolf said:

I stopped buying Old El Paso products after the stupid 'fajita bint' advert, Gillette have just gone the same way

Disappointed to check your profile and find you don't own a red GT86!

I do own a couple of tux's

Smooth!

Not with any fking Gillette products I won't be.

Turns out the advert was spearheaded by a bird, there's a shock.

[Megaflow]

Now, admittedly, I haven’t seen the advert, but I really struggle to give a toss either way.

To the extent I looked in trending videos in YouTube at lunch and when it wasn’t on the first page, I gave up looking and went and watched something interesting instead.

[j_4m]

otolith said:

j_4m said:

otolith said:

Doesn't bother me at all. They're fair points.

Not really fair, there's some ridiculous straw manning of 'masculine men' (whatever they are) as slathering, violent neanderthals that can barely keep their base desires in check. You can sum up the whole advert with the simple philosophy "don't be a to people".

It's talking about a particular set of beliefs about what it is to be a man, not about masculinity in general.

Is it though? It's framing antisocial behaviour as something particular to men, when really it's just antisocial behaviour. Let's also not forget that this is not a charity raising awareness of domestic abuse, or gender based violence, it's a $65bn company trying to make some cash with an insincere ad campaign designed to raise awareness of one thing and one thing only, the Gillette brand.

[anonymous-user]

untakenname said:

If the races were reversed in that video it would be banned within seconds, did Gillette even do cursory research into their target demographic?
...

They did throw in token white good guy at the end there to break up the play fight...

[Balmoral]

otolith said:

Balmoral said:

untakenname said:

Similar to the Lexus advert where two females steal a new Lexus and then go around joyriding, apparently it was ok as the victim was a man?

O/T. Seen that advert a few times, what they do is clearly beyond the pale yet is condoned as OK, the sneering at the end of the advert is particularly bad. Dishonest, and nasty with it. WTF are Lexus thinking?

Erm. That's meant to be a mix up at the airport with the girls getting the wrong rental, isn't it?

No mix up, they know they've got the wrong rental, but take it anyway, then all the top class luxury stuff they do comes as a result of that, they then laugh at the bloke who's rental package it was.

[otolith]

j_4m said:

otolith said:

j_4m said:

otolith said:

Doesn't bother me at all. They're fair points.

Not really fair, there's some ridiculous straw manning of 'masculine men' (whatever they are) as slathering, violent neanderthals that can barely keep their base desires in check. You can sum up the whole advert with the simple philosophy "don't be a to people".

It's talking about a particular set of beliefs about what it is to be a man, not about masculinity in general.

Is it though? It's framing antisocial behaviour as something particular to men, when really it's just antisocial behaviour. Let's also not forget that this is not a charity raising awareness of domestic abuse, or gender based violence, it's a $65bn company trying to make some cash with an insincere ad campaign designed to raise awareness of one thing and one thing only, the Gillette brand.

And they've been using concepts of masculinity to flog their tat forever, why is it suddenly a problem now?

[poo at Paul's]

All seems fair enough.
Well until the guy steps in the help the ginge, that's taking to too far.

[poo at Paul's]

BrassMan said:

This will æffect me in the same way that buying a Breitling will turn me into a hilariously well endowed billionaire playboy test pilot.

turn you into...…?

[j_4m]

otolith said:

j_4m said:

otolith said:

j_4m said:

otolith said:

Doesn't bother me at all. They're fair points.

Not really fair, there's some ridiculous straw manning of 'masculine men' (whatever they are) as slathering, violent neanderthals that can barely keep their base desires in check. You can sum up the whole advert with the simple philosophy "don't be a to people".

It's talking about a particular set of beliefs about what it is to be a man, not about masculinity in general.

Is it though? It's framing antisocial behaviour as something particular to men, when really it's just antisocial behaviour. Let's also not forget that this is not a charity raising awareness of domestic abuse, or gender based violence, it's a $65bn company trying to make some cash with an insincere ad campaign designed to raise awareness of one thing and one thing only, the Gillette brand.

And they've been using concepts of masculinity to flog their tat forever, why is it suddenly a problem now?

Because everyone knew it was a shallow caricature, just another bit of aspirational advertising gumph in a large sea of advertising gumph. Now we have people honestly believing that an advert is a valid political statement.

[Dindoit]

Boydie88 said:

JLC25 said:

Remember another company that was going to be boycotted massively by (I imagine) a lot of the same people who are going to be boycotting Gillette?

https://www.vox.com/2018/9/24/17895704/nike-colin-...

Maybe look at Nike's current stock price? rather than a piece from a few weeks after?

They’re down 10% since the advert. So is Adidas over the same period. Correlation is not causation.

[poo at Paul's]

otolith said:

Balmoral said:

untakenname said:

Similar to the Lexus advert where two females steal a new Lexus and then go around joyriding, apparently it was ok as the victim was a man?

O/T. Seen that advert a few times, what they do is clearly beyond the pale yet is condoned as OK, the sneering at the end of the advert is particularly bad. Dishonest, and nasty with it. WTF are Lexus thinking?

Erm. That's meant to be a mix up at the airport with the girls getting the wrong rental, isn't it?

Ah, so the message from Lexus is that women are dizzy and stupid!!? Got it!!

[Dindoit]

Watching the alpha males get upset about this is hilarious. Boycotting Gillette because they’ve made an advert that says “Men: don’t be dicks”

If advertising is swaying you so much can we infer that you used to watch the old adverts and think “Oh, wow! If I use Gillette I might become a fighter pilot!!!”?

Did you think it would make beautiful women fall for you? How has that turned out so far?

[WinstonWolf]

Dindoit said:

Watching the alpha males get upset about this is hilarious. Boycotting Gillette because they’ve made an advert that says “Men: don’t be dicks”

If advertising is swaying you so much can we infer that you used to watch the old adverts and think “Oh, wow! If I use Gillette I might become a fighter pilot!!!”?

Did you think it would make beautiful women fall for you? How has that turned out so far?

Pretty well actually

[arfursleep]

untakenname said:

Similar to the Lexus advert where two females steal a new Lexus and then go around joyriding, apparently it was ok as the victim was a man?

Calm down dear, it's only an advert

in the longer form advert you see that it's a rental car and they're given the one intended for the high flying, uber-Alpha male director of several businesses.

so they're not "stealing" it

[Boydie88]

Dindoit said:

Boydie88 said:

JLC25 said:

Remember another company that was going to be boycotted massively by (I imagine) a lot of the same people who are going to be boycotting Gillette?

https://www.vox.com/2018/9/24/17895704/nike-colin-...

Maybe look at Nike's current stock price? rather than a piece from a few weeks after?

They’re down 10% since the advert. So is Adidas over the same period. Correlation is not causation.

Not saying it's linked, only the same logic that Vox were using at the time.

Made me look up and few other big brands though and they don't seem to have suffered the same drop so maybe there is something behind Nike's and it's Adidas that are the correlation without causation?

EA is one stock that has dropped since deciding to criticise it's own customers.

Time will tell if we see the same with Gillette.

[Halb]

for me, gillette make the best razors.


the film is good