John Lewis Partnership Profits & Bonus

John Lewis Partnership Profits & Bonus

Author
Discussion

VeeFour

3,339 posts

163 months

Thursday 10th March 2011
quotequote all
sleep envy said:
that's the motivation for shopping in waitrose? So people see the carrier bags? Really, honestly?
Oh yes - exactly the same kind of people who have to have the latest plate car on their drive, regardless of the depreciation cost, just so the neighbours can see they can afford it....

Not saying everyone shops there for this reason, but there is a certain 'cachet' for some people in being seen in Waitrose or seen unloading Waitrose bags.

Obviously, the quieter shops and better service are a big motivation for a majority of customers - but I personally don't think they're that much better than, say, JS, to make the extra cost worthwhile.

However, I'll almost always buy electrical goods from John Lewis because of the service standards on offer, and for their market leading warranties.

VeeFour

3,339 posts

163 months

Thursday 10th March 2011
quotequote all
whoami said:
You have some very fanciful "observations".

laugh
I work for a company who supplies just about every major food retailer in the UK.... so I do spot a lot of buying patterns such as Waitrose re-usable bags being used to pack Lidl shopping.

Can't have the neighbours knowing you shop with a German discounter....

Zaxxon

4,057 posts

161 months

Thursday 10th March 2011
quotequote all
Crikey theres some crap being spouted here, shopping at Waitrose just so the neighbours can see the bags...do people really do that?



whoami

13,151 posts

241 months

Thursday 10th March 2011
quotequote all
VeeFour said:
sleep envy said:
that's the motivation for shopping in waitrose? So people see the carrier bags? Really, honestly?
Oh yes - exactly the same kind of people who have to have the latest plate car on their drive, regardless of the depreciation cost, just so the neighbours can see they can afford it....

Not saying everyone shops there for this reason, but there is a certain 'cachet' for some people in being seen in Waitrose or seen unloading Waitrose bags.
Pish.

hehe


sleep envy

62,260 posts

250 months

Thursday 10th March 2011
quotequote all
VeeFour said:
I work for a company who supplies just about every major food retailer in the UK.... so I do spot a lot of buying patterns such as Waitrose re-usable bags being used to pack Lidl shopping.

Can't have the neighbours knowing you shop with a German discounter....
Bunzl?

VeeFour

3,339 posts

163 months

Thursday 10th March 2011
quotequote all
whoami said:
Pish.

hehe
I don't care what you believe - it's my business to know what motivates people to shop with our various customers.

You only have to search for Tesco / Morrisons / Asda etc on PH to see how passionate people can get about where they will and won't shop - and particularly ensuring people know you don't shop in stores at the 'budget' end of the market.

whoami

13,151 posts

241 months

Thursday 10th March 2011
quotequote all
VeeFour said:
whoami said:
Pish.

hehe
I don't care what you believe - it's my business to know what motivates people to shop with our various customers.

You only have to search for Tesco / Morrisons / Asda etc on PH to see how passionate people can get about where they will and won't shop - and particularly ensuring people know you don't shop in stores at the 'budget' end of the market.
I've no axe to grind for any of these stores but your Lidl Vs Waitrose story is comical.

VeeFour

3,339 posts

163 months

Thursday 10th March 2011
quotequote all
whoami said:
I've no axe to grind for any of these stores but your Lidl Vs Waitrose story is comical.
Just search the web for it - it's a well known phenomenon - even commented on and reported on in the broadsheets.

Brighton Derly

597 posts

160 months

Thursday 10th March 2011
quotequote all

He's right, you know.

fido

16,807 posts

256 months

Thursday 10th March 2011
quotequote all
Zaxxon said:
Crikey theres some crap being spouted here, shopping at Waitrose just so the neighbours can see the bags...do people really do that?
Well i suppose there are some people who are so insecure that they need to project themselves through a plastic bag. Never did get the 'reg thing - often amazes me when people comment on their 2010 reg (sorry i'm out of date) on their {insert bland sh8tbox} like who gives a f8k - but people do.

VeeFour

3,339 posts

163 months

Thursday 10th March 2011
quotequote all
To quote the MD of Aldi UK, when the Times interviewed him in their North Finchley store:

'This Aldi store, in North Finchley, appears to be flourishing within a couple of hundred yards of a Waitrose. The easy conclusion is that they cater to complimentary and mutually exclusive demographics — but Mr Foley says that this, too, is changing. At the beginning of the slowdown, shoppers in Aldi would bring Waitrose bags.

“There was a tendency for people to say: ‘What will my friends think of me?’ That’s gone. I have the recession to thank for that.” In recent months, the discounters’ growth rates have eased to single figures, suggesting that the recession-driven growth spurt has ended but that shoppers are returning.'




NorthernBoy

12,642 posts

258 months

Thursday 10th March 2011
quotequote all
VeeFour said:
I don't care what you believe - it's my business to know what motivates people to shop with our various customers.
I shop there because it's 400m from my front door, and sells nice things.

whoami

13,151 posts

241 months

Thursday 10th March 2011
quotequote all
VeeFour said:
To quote the MD of Aldi UK, when the Times interviewed him in their North Finchley store:

'This Aldi store, in North Finchley, appears to be flourishing within a couple of hundred yards of a Waitrose. The easy conclusion is that they cater to complimentary and mutually exclusive demographics — but Mr Foley says that this, too, is changing. At the beginning of the slowdown, shoppers in Aldi would bring Waitrose bags.

“There was a tendency for people to say: ‘What will my friends think of me?’ That’s gone. I have the recession to thank for that.” In recent months, the discounters’ growth rates have eased to single figures, suggesting that the recession-driven growth spurt has ended but that shoppers are returning.'
Well, if the MD of a rival supermarket says so, it must be true.

As I understand it, Aldi does not provide carrier bags so it's not particularly surprising that people will bring their own (Waitrose or otherwise).





whoami

13,151 posts

241 months

Thursday 10th March 2011
quotequote all
NorthernBoy said:
VeeFour said:
I don't care what you believe - it's my business to know what motivates people to shop with our various customers.
I shop there because it's 400m from my front door, and sells nice things.
Yes, but do you take Aldi bags to conceal your true allegiance?

Ozzie Osmond

21,189 posts

247 months

Friday 11th March 2011
quotequote all
fido said:
Well i suppose there are some people who are so insecure that they need to project themselves through a plastic bag. Never did get the 'reg thing - often amazes me when people comment on their 2010 reg (sorry i'm out of date) on their {insert bland sh8tbox} like who gives a f8k - but people do.
I guess some tw@ts use a big, shiny, expensive watch to achieve the same effect. The bag's a lot cheaper though.

Jesus TF Christ

5,740 posts

232 months

Friday 11th March 2011
quotequote all
I shop in Waitrose because it's cheaper than the Co-op.
The Polish MILF on the tills is just a bonus.

WhoseGeneration

4,090 posts

208 months

Friday 11th March 2011
quotequote all
The "imagine" is very strong with some.
Do those here have to have that spelt out to them?
Oh dear, I had thought this was a place of thinkers and the knowledgeable.
Knowing the ability of marketing.
Position in the marketplace.
Although, always consider whether to reposition.
"Essential Waitrose Range".

petemurphy

10,132 posts

184 months

Friday 11th March 2011
quotequote all
other half moaned our online shop must be expensive as its waitrose so i did a like for like comparison with sainsburys for the last 2 shops and waitrose was way cheaper. this is as i always go for the offers and essential range. to me its better quality and whether thats because the labels look nicer who knows but it looks like people have taken more care. The driver knows our names and our new babys name and couldnt be friendlier. Its an enjoyable experiance, the food is great quality and its no more epensive. if thats me being snobby then tough st good on them for making a healthy profit you can stick your tescos.

Sticks.

8,777 posts

252 months

Friday 11th March 2011
quotequote all
WhoseGeneration said:
The "imagine" is very strong with some.
Do those here have to have that spelt out to them?
Oh dear, I had thought this was a place of thinkers and the knowledgeable.
Knowing the ability of marketing.
Position in the marketplace.
Although, always consider whether to reposition.
"Essential Waitrose Range".
Not used Waitrose much but I know what you mean. But recently I had to furnish a house with towels (as you do) so shopped around and found JL did the best deal. Recently replaced a saucepan from a JL set which I just thought I'd used to death but shop said it's guaranteed for 25 years (!) so bring it back. It was a basic one. If it's going to last that long it's effectively very cheap. Oddly, the best deal on a PC I founf was at JL.

All that doesn't mean I don't shop around though, and local shops can provide good value and service.


Gaspode

4,167 posts

197 months

Friday 11th March 2011
quotequote all
Sticks. said:
local shops can provide good value and service.
Indeed they can, and I try to use what economic power I have to buy as locally as possible for everything. But given that Waitrose is a partnership, all the people who work there live locally, and it's the closest proper food shop to my house, I think it's entirely reasonable to give them my custom.